Svetlana Kouznetsova (Sveta) is an independent consultant and accessibility trailblazer based in NYC area. Sveta helps regular businesses make their mainstream web, media, and events more accessible to the world's largest minority of 1.85 billion of disabled people. She is also a founder of Audio Accessibility providing consultation on improving communication and information access to 466 million of deaf and hard of hearing people worldwide. Sveta is a book author and an international speaker. Her TEDx talk uncovers the benefits of high quality captioning access that increase audience and ROI for businesses. She has an MS degree in Internet Technology and over 20 years of experience in design, technology, and accessibility. Sveta’s combination of personal experience with deafness and professional expertise with accessibility gives people valuable insight into the importance of accessibility.