22-25 April 2026

Andrew Fryer

I am a Technical Evangelist at Microsoft UK specialising in data . I got interested in large databases while at HM Customs in the nineties as part of the move to intelligence led resourcing, but another inititive namely outsourcing meant that career no2 was in the in the private sector working for a number of gold partners, before joining Microsoft 8 years ago. I got into SQL Server in v6 and have used this platform almost exclusively since then for a wide variety of clients from tiny breweries to global banks. Now I am at Microsoft I work on proof of concepts currently around the Cortana Analytics Suite like Machine Learning and Data Lake.

Andrew Fryer's Sessions

Dumping data into Azure Data Lake with Data FactorySQLBits 2016

An introduction with worked examples of the new Data Lake storage platform in Azure.

Report Builder 3SQLBits 2009

What can it do for me?

The R2 Duo: Running SQL Server 2008 R2 on Windows Server 2008 R2 CoreSQLBits 2009

In this session we will cover 3 new enhancements to the Database Engine. Application and Multi-Server Management introduces new capabilities for managing, monitoring and exploiting your SQL Server Infrastructure through the new SQL Server Control Point and enhancements to SSMS and Policy Based Management and Data-tier application packages. SQL Connection Plans allow you to logically refer to an application in connection strings rather than servers making migration of database applications across your SQL Server infrastructure much easier. Unicode compression in R2 enhances the native data compression capabilities introduced in SQL 2008 for Unicode data using SCSU (Simple Compression Scheme for Unicode Data)

Reporting in SQL Server 2008SQLBits 2008

Reporting in SQL Server 2008

SQL Server - Under New ManagementSQLBits 2008

SQL Server – Under New Management

What does Katmai do for BISQLBits 2007

What does Katmai do for BI