Reid is the Founder of Havens Consulting Inc. He has a formal background in technology and organizational management, having obtained separate Master's Degrees in Organizational Development & Business Analytics. Reid has experience working with many of the Fortune 50, 100, & 500 companies. Additionally he guest lectures at the University of Washington and other universities, teaching Business Intelligence, Reporting, & Data Visualization. Reid is also an avid content developer, having authored numerous articles and videos on various blog sites and video platforms. He's also written multiple training curriculum's for PowerPivotPro, and taught them as a Principal Consultant at dozens of companies around the world. He also developed college level classes for Bellevue College and The University of Washington. Reid is also currently developing multiple online video series on Learning & Mastering Power BI for the Packt Publishing Company.