Alex is a Data Platform MVP, and is the owner and principle consultant at Purple Frog, a Microsoft Data Analytics consultancy in the UK with multinational clients in a variety of sectors. He specialises in all aspects of data warehousing, ETL, cubes, Machine Learning and Power BI using the Microsoft stack.
Alex is also the creator of Power BI Sentinel, a governance and disaster recovery tool for Power BI.
Alex has an MSc in Business Intelligence, is a chartered engineer, is on the organising committee for SQLBits, and leader of the Birmingham Data Platform Group. Alex is also a regular speaker at many Data events around the world including SQL Bits, Data Relay, Data Saturdays, Data Grillen, 24 HOP and the PASS Summit.
In his spare time he's also a qualified pilot.
Alex Whittles's Sessions
Loading Data Warehouse Dimensions in SSISSQLBits 2012
This session looks at some of the different methods available to load slowly changing dimension data into a data warehouse, and compares the relative performance given different data scenarios and traditional storage compared with FusionIO
Loading Data Warehouse Dimensions in SSISSQLBits 2012
This session looks at some of the different methods available to load slowly changing dimension data into a data warehouse, and compares the relative performance given different data scenarios and traditional storage compared with FusionIO
Automating SSAS cube documentation using SSRS, DMV and Spatial DataSQLBits 2011
This session will show how to use DMVs (data management views) to query the OLAP cube structure, and then use SSRS to create a set of interactive reports including the BUS matrix, and using spatial data to generate automated star schemas.
Automating SSAS cube documentation using SSRS, DMV and Spatial DataSQLBits 2011
This session will show how to use DMVs (data management views) to query the OLAP cube structure, and then use SSRS to create a set of interactive reports including the BUS matrix, and using spatial data to generate automated star schemas.
Automating SSAS cube documentation using SSRS, DMV and Spatial DataSQLBits 2011
This session will show how to use DMVs (data management views) to query the OLAP cube structure, and then use SSRS to create a set of interactive reports including the BUS matrix, and using spatial data to generate automated star schemas.
Automating SSAS cube documentation using SSRS, DMV and Spatial DataSQLBits 2011
This session will show how to use DMVs (data management views) to query the OLAP cube structure, and then use SSRS to create a set of interactive reports including the BUS matrix, and using spatial data to generate automated star schemas.
PowerPivot and QlikView 101SQLBits 2011
How to get started with PowerPivot and QlikView. Covering how to combine data sources, common pitfalls, adding some calculation logic and building a basic dashboard.
We’ll walk through the same example on both systems and compare the results.
PowerPivot and QlikView 101SQLBits 2011
How to get started with PowerPivot and QlikView. Covering how to combine data sources, common pitfalls, adding some calculation logic and building a basic dashboard.
We’ll walk through the same example on both systems and compare the results.
PowerPivot and QlikView 101SQLBits 2011
How to get started with PowerPivot and QlikView. Covering how to combine data sources, common pitfalls, adding some calculation logic and building a basic dashboard.
We’ll walk through the same example on both systems and compare the results.
PowerPivot and QlikView 101SQLBits 2011
How to get started with PowerPivot and QlikView. Covering how to combine data sources, common pitfalls, adding some calculation logic and building a basic dashboard.
We’ll walk through the same example on both systems and compare the results.