
Steve Campbell
Steve co-owns Analytic Endeavors, a consultancy founded by himself and Reid Havens. Working in the data platform and BI space, they deliver enterprise data solutions for clients across industries, including non-profit, education, and public sectors. Analytic Endeavors specialize in delivering streamlined data pipelines, scalable shared models, and actionable report solutions.
Steve has a background in data analytics and consulting and is a Microsoft data platform MVP. He has run global Microsoft data analytics consulting teams, specializing in deploying and implementing enterprise data solutions, self-service business intelligence, and data governance.
He is also the owner of Sunny BI, providing Power BI and Fabric training services to individuals and organizations who want to learn and leverage the power of data visualization and analytics.
Sessions for 2026
Becoming a Master Builder: Creating the Ultimate BI Developer Toolbox
Power BI Desktop shines with the right tooling. This workshop dives into external tools, governance services, modern modeling features, and scalable self-service patterns so you can build reliable, high-quality semantic models end to end.
Semantic Models Comes First: Managing Models for Growth and Self-Service
Learn how to design and maintain a clean, scalable Power BI semantic model that supports growth and self-service. We’ll cover what belongs in the core model vs. the report layer, how to extend safely with composite models, when to use UDFs vs. calculation groups, and how tools like Tabular Editor, Semantic Link, and the Power BI MCP server can automate refactoring and model governance.