Hollie Whittles

Hollie Whittles is an award-winning TEDx speaker, author, and Director at the global data analytics and AI consultancy, Purple Frog Systems. She also serves as UK and US Director for Power BI Sentinel and FraggleWorks. Driven by a passion to educate, entertain, and engage, Hollie brings energy and insight to every stage she steps on. In addition to her business leadership, Hollie is the National Policy Skills Champion for the Federation of Small Businesses (FSB) and Vice Chair of the GTIA UK & Ireland Community Executive Council. She sits on the boards of Digital Leaders, the Careers & Enterprise Company, and is a Governor at Telford College. With over 7,000 hours of speaking experience across the UK, Hollie has empowered hundreds of business owners to embrace digital transformation. Her charismatic and knowledgeable style inspires audiences to achieve results through strategic planning, the right technology, and effective digital tools. Her contributions have been widely recognised: • 2025: Winner of the UK & Ireland Spotlight Award for Community Leadership (GTIA); invited to the Royal Garden Party at Buckingham Palace for her work in national skills policy. • 2024: Honoured with a Women in STEM Award at the House of Lords. • 2023: Finalist in the Digital Women Awards (Digital Woman of the Year and Role Model categories); named a Top Digital Woman to Watch. • 2021: Received the UK Spotlight Award from CompTIA for her work in the UK Business Technology Community. • 2020: Named one of the Top 40 Women in Tech by Digital Women; winner of the WomanWho Award in the Business Networking category. • 2018: Presented with a certificate from the British Computer Society for her contributions to the UK digital industry. • 2014: Voted one of the Top 50 Women in Tech by PCR Online; finalist for Woman of the Year.

Sessions for 2026

People first: building strong, inclusive data teams that actually deliver

Most delivery challenges aren’t technical, they’re human. Learn practical ways to lead inclusive data teams, support different working styles, manage conflict and help people do their best work.

Previous Sessions

Put your own mask on first - mental health and wellbeing for your business

Businesses have a lot being thrown at them but the people in them need to be happy and healthy otherwise neither will achieve their goals. This session will look at well being intiatives that businesses could implement to support and boost staff including: bike to work, techtimeout, healthcare, menopause etc, how to write policies and what they should cover, signpost useful tools and websites and what businesses can do regarding topics such as net zero and carbon footprints.

Would your business pass pre-flight information security checks?

This session will cover the pros and cons of the main information security standards that you should be aware of including: Cyber Essentials, ISO27001 and SOC2. It will also signpost other useful training and exams that people could go on to increase their knowledge.

Power of the people in your business

As an experienced people HR Director of a multi-award winning data analytics consultancy, this session will give you an inside look into how to create a people centric and learning culture in your organisation where employees grow and thrive with the business. We will also look at how to encourage and leverage young talent in the tech industry, our latest apprentice won Apprentice of the Year! Finally, we will look at skills gaps and the recruitment challenge facing the tech industry.

Digital detox yourself - be online whilst you're offline

Tips and tricks to help you get rid of digital overwhelm

Revitalise your LinkedIn profile and maximise your social presence

Tips and tricks to boost your LinkedIn profile and social presence

Unlock your LinkedIn profile to unleash your full potential

In this info packed session, we'll look at top tips and tools to give your LinkedIn profile a facelift to give your content greater reach. Hollie is an experienced TEDx speaker specialising in digital marketing.