What do medieval archaeology, fish farming, Southwestern University of Chongqing and Microsoft Business Intelligence have in common? If you know, you should tell Donald Farmer, because he has been deeply involved in all of them at various times. Donald has worked in the Microsoft Business Intelligence team for 8 years covering many subject areas: data integration, information quality, metadata intelligence, master data management, OLAP, predictive analytics and self-service BI. He is a well-known speaker at Microsoft and other industry events, and the author of several books and articles.