Aidan Maloney is a Senior Business Intelligence Consultant based in Edinburgh, Scotland, with a flourishing career in data analytics and technology. Currently serving as a Senior BI Consultant at Forth Point, Aidan specialises in implementing BI tools like Power BI for data-driven decision-making. Aidan holds a Master of Engineering (MEng) degree in Electronics with Music from the University of Glasgow, reflecting his genuine passion for blending technical and creative skills. This combination is an asset in his career in Business Intelligence (BI), where he applies technical precision and creative thinking to analyse data and enhance operational excellence. Aidan's journey exemplifies that the fusion of technical and creative skills is more common and powerful than one might think, offering a unique perspective in the world of BI.