Speakers

Aaron (@AaronBertrand) is a Product Evangelist at SentryOne with industry experience dating back to Classic ASP and SQL Server 6.5.

Aaron Felton has over thirteen years of experience with the Microsoft BI suite. He specialises in reporting and data modelling, and has a background in analysis.

Aaron serves as one of the Sales Engineers at SIOS Technology Corp. With more than 20 years in the IT industry and more than 10 years working specifically in the field of high availability and load balancing, he offers a substantial wealth of knowledge to enterprises aiming to establish unbreakable systems. His consultancy and implementation efforts have spanned diverse industry verticals including healthcare, finance, government, and others, allowing him to represent specialised vendors proficient in high availability, disaster recovery, and fault-tolerant computing methodologies.

Abhiman Tiwari is a Senior Product Manager on the Azure SQL team at Microsoft, primarily focusing on developer experience with Azure SQL DB. In his previous roles, he has worked as a Web Developer/ Tech-lead, developed several software applications/ products majorly in .NET and related technologies, and done a lot of .NET debugging, reverse engineering, and web application performance tuning.

Adam Aspin is an independent Business Intelligence consultant based in the United Kingdom. He has worked with SQL Server for twenty years. During this time, he has developed several dozen reporting and analytical systems using the Microsoft BI Stack

Adam is an expert at building companies, guiding customers and creating impactful leaders who multiply their success. As a technology professional, leader & entrepreneur he is known for creating and growing products, companies and their leaders.

Adam Machanic focuses on large-scale data warehouse performance and development. He is author of sp_whoisactive, has written numerous books, and has been a SQL Server MVP since 2004.

Adam Saxton is a Principal Program Manager focusing on the BI technologies, including Power BI

Adam wrangles data so others don't have to, and believes that information (not the same as data) should be "free at the point of use". Previously an MVP for Dynamics CRM, using and teaching MS Excel since v2.0, Power Query evangelist, Power BI fan, passionate about highly effective data visualisation. Adam helps organisations reach their goals through smarter use of technology. He talks about himself in the third person because he thinks it makes him sound more important.

"OpenBSD developer interested in database engineering, distributed systems, information security & networking. Over a decade of experience with large and complex systems ranging from the corporate financial sector to the start-up landscape. Experienced team leader developed systems from the ground up from C on ARM devices, through back-end systems in Go, Python and Rails to web front ends in modern JavaScript frameworks - all continuously integrated, deployed and monitored. Currently pushing at the edge of distributed SQL as a Senior Program Manager for the Citus Database extension, a core component of the Azure Cosmos DB for PostgreSQL managed service."

Adi Polak is a Senior Software Engineer and Developer Advocate in the Azure Engineering organization at Microsoft. Her work focuses on OSS, distributed systems, real-time processing, big data analysis and machine learning at scale. Her advocacy work focuses on bringing her vast industry research & engineering experience to bear in helping teams design, architect and build cost-effective software and infrastructure solutions that emphasize scalability, team expertise and business market fit.

Aditya works as Senior Program manager for Azure Data focusing on SQL Server on Azure Virutal Machines. Before joiing Microsoft, he has over decade of SQL Server and distributed systems experience especially in designing and delivering mission critical solutions for big fintech companies.

I am currently working as Principal Product Manager with the AzureSQL team focusing on Azure SQL Hyperscale. Prior to joining Microsoft, I was working as a Data Platform Architect implementing SQL Servers and Data related technologies in a renowned Financial firm. I am a huge enthusiast of Data ( also anything to do with computer science ) and would love to geek on it the whole day. Solving complex customer problems, and speaking and sharing knowledge about it is my passion.

Adriano da Silva is a Principal Consultant at Bright International Corporation, a consulting and advisory company focused in addressing complex business problems with innovative, effective and robust solutions in the BI, AI, Big Data, Machine Learning & Power BI arena. He has several years of experience in partnering with businesses leaders to advise and implement technical and process oriented solutions at Global 100 companies. He is engaged in knowledge sharing initiatives by presenting at in-person and online conferences, user groups and authoring articles. He is also a lead organizer at the South Florida Power BI (SFPBI) and the Microsoft Data and AI South Florida (DataAISF) user groups.

Aitor is a Principal Program Manager at Microsoft, working on Synapse Spark - Fabric. Before joining the Fabric CAT team, he had different roles outside/inside Microsoft all related to data analytics engineering/product management and expertise in the industry. He did his PhD in Computer Science related to dynamic context-aware workflows. Now, his research interests span a broad range of topics in the space of data-intensive and distributed systems, behavioral science, and AI. He also teach data systems in schools like MU or UPV/EHU.

Ajay is a Microsoft Certified Master (MCM) in SQL Server and works as a Senior SQL Server DBA and Engineer in Investment Banking. He is the global lead SQL Server Subject Matter Expert and has about 9 years of experience working with SQL Server.

Ajay Jagannathan is a Principal Group Program Manager for Azure SQL Database and SQL Server Engine PM team, based in Redmond, USA.. He is currently responsible for leading Program Management for various aspects of Azure SQL Database service.

Ajinkya Soitkar is a Database Specialist Solutions Architect(SA) based out of Amsterdam, Netherlands. He is passionate about helping customers modernise their data strategy. He has worked as a Technical Trainer, Subject Matter Expert and DBA. As a DB Specialist SA, Ajinkya helps customers design, evaluate, and optimize their workloads backed by multitude of AWS database services.

Ajith Krishnan is a Program Manager in the Azure Data Platform team with focus on the SQL Server cloud migration tools. With over 21 years of industry experience and 19 years in Microsoft, Ajith has worked with many SQL Server customers including tier 1 customers and partners in the field to ensure successful implementations on the SQL Server database platform.

Ajith Ramanath works as a Senior Cloud Solutions Architect in Microsoft UK. After graduating with a computer science engineering degree, he worked in a number of technology areas such as Unix kernel programming, Java & Virtual machines and big data analytics. He is now a big data specialist and a Spark/Hadoop SME at Microsoft. Over the years, he has worked on a number of data projects across data engineering, machine learning & AI domains and has helped a number of customers & users become successful with their big data projects.

Akshai is a long time developer with the Analysis Services team. He has worked in various engine areas like MOLAP/ROLAP processing/queries, Proactive Caching, Formula Engine, VertiPaq, XMLA, transactions, etc. He has also been heavily involved in building the content for the Maestros course (http://blogs.msdn.com/b/sqlcat/archive/2011/01/31/what-is-the-ssas-maestros.aspx) and the Operations and Performance guides for Analysis Services.

I am passionate about helping organisations to be productive, secure and compliant. I help them understand the potential benefits that Microsoft technologies can offer from an individual, team and organisational perspective. Having worked on many solutions based on Microsoft's products including Microsoft 365, Viva, Power Platform, Dynamics 365, Azure and Data Platform, I love to combine diverse technologies to make them work better together. Hat - @GreyHatBeard - https://www.greyhatbeard.com/ Organiser - @M365SandCUG - https://m365sandcug.tech/home

Alastair Aitchison is an independent developer, trainer, author and consultant specialising in spatial data reporting and analysis. His work has been used by the House of Lords, the police, political parties and various media agencies.

Alberto started working with SQL Server in 2000 and immediately his interest focused on Business Intelligence. He and Marco Russo created sqlbi.com, where they publish extensive content about Business Intelligence.

Alex Dupler is a Power BI developer and architect at Microsoft. In his current role he is the lead Program Manager for a Data Warehouse Platform supporting Microsoft's Search Advertising Business. Along with Alex Powers of the PBICAT team, he is one half of "Two Alex", a YouTube channel that focuses on live discussions of Power BI topics with no right answer. Before starting his Power BI journey at Microsoft, he worked as a Chemist.

Alex is a Data Platform MVP since 2015, and is the owner and principle consultant at Purple Frog, a Microsoft Data Analytics consultancy in the UK with multinational clients in a variety of sectors. He specialises in all aspects of data warehousing, ETL, Fabric, Machine Learning and Power BI using the Microsoft stack. Alex is also the creator of Power BI Sentinel, a governance and disaster recovery tool for Power BI and Fabric. Alex has an MSc in Business Intelligence, is a chartered engineer, is on the organising committee for SQLBits, and co-organiser of the Birmingham Data Platform Group. Alex is also a regular speaker at many Data events around the world including SQL Bits, Data Relay, Data Saturdays, Data Grillen, 24 HOP and the PASS Summit. In his spare time he's also a qualified pilot.

Alex Yates has been helping organisations to apply DevOps principles to their data since 2010. He’s most proud of helping Skyscanner develop the ability to deploy 95 times a day. Originally for Redgate, later for DLM Consultants, Alex has worked with clients on every continent except Antarctica – so he’s keen to meet anyone who researches penguins. A keen community member, he co-organises Data Relay, is the founder of www.SpeakingMentors.com and has been recognised as a Microsoft Data Platform MVP since 2017.

Alexander works as a principal solutions architect in Sweden. He is a Microsoft Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger and a Microsoft Certified Trainer, focusing on SQL Server, Azure and Power BI.

Alex is a senior data scientist at Advancing Analytics with a love for all things machine learning and MLOps. He has worked as a machine learning engineer for four years in fields ranging from wearable devices to agritech. Outside of the world of data science he is an avid fan of board games and TTRPGs, running a number of D&D campaigns and a small Lincoln based D&D community.

Alexander Klein is a Senior Business Intelligence Consultant with more than 15 years of experience. His focus is on business intelligence and dwh projects with Microsoft technologies such as SQL Server, Power BI, AI, Azure ML or Cognitive Services.

Alexandra is a Data Architect at Microsoft. She leads the data modernization and transformation for Enterprise customers across different industries, leveraging the field experience to enhance and improve the Azure Data Platform

Alexei has been with Microsoft since 10+ years. He has started with SQL Server collecting globalization requirements from European countries during the version SQL Server 2005 development. Since about 2 years a member of European part of the SQL Customer Advisory team. He is focusing on large scale Data Warehouses such as well-known European Telecommunication Organizations, on architecture principles which are well reflected in the Fast Track reference Architecture guide. Has published articles on different database topics. Alexei has graduated from Moscow Engineering Physics Institute

Alicja, currently working at Microsoft as Technical Program Manager in Azure Database for PostgreSQL team - is a PostgreSQL expert, both an experienced developer as well as administrator and PostgreSQL coach with strong practical knowledge of Linux and their mutual interactions. Particularly interested in performance optimization at different levels. She has consulted a lot of companies, providing them with working solutions and supporting them in architecting, deploying and maintaining PostgreSQL.

SQL Server mission critical expert, dual Microsoft MVP, VMware vExpert, and SQLHA LLC founder Allan Hirt is a consultant, published author, speaker, and trainer who travels all over the world to work with and train clients.

Allan is the joint owner of Elastabytes. We specialise in Data Migrations to Azure and managed services.

Allen is a Data Platform Consultant. Allen has spent over 40 years in IT and has been using SQL Server since 1992 and is certified MCITP in SQL Server and MCT. Allen has been a Data Platform MVP Award for twelve years.

Alpa is an Azure Data Engineer with a passion for data and technology. She is Microsoft Certified Trainer and certified in Azure Data engineer and Azure Data Science. She is working on Azure services such as Logic Apps, Azure Functions, Azure Key Vault , Azure , Azure Data Factory, Azure Storage and Azure Data Lake .

I am a Principal product manager in Azure SQL Database, currently working on features in Databases Infrastructure, resiliency, free offers and Microsoft Fabric

For the past 25 years Ami has been helping organizations derive value from data by teaching, consulting, and practicing data, databases, relational modeling and SQL.

Senior Program Manager working for the SQL Server Product Group at Microsoft.

Amit R S Bansal (MCM, MVP), is Principal Consultant at SQLMaestros. Working with SQL since 1999, he leads a focused team of SQL practitioners. He has delivered more than 500 workshops and worked on countless SQL projects for 200+ customers globally.

I am a Principal Product Manager at Microsoft with over 15 years of experience. I have been pivotal in the development and evolution of SQL Server on Linux, significantly contributing to Microsoft's cross-platform solutions. Starting as an intern, I have held roles including Support Engineer, Technical Lead, Support Escalation Engineer, and Premier Field Engineer, providing critical support and resolving complex technical issues for enterprise customers with SQL Server implementations and resolutions. Currently, I oversee SQL Server on Linux and Containers. With over a decade of database experience, I have designed SQL Server-based data platforms for Tier 1 customers across diverse business segments. Additionally, I am the author of the book "Ultimate SQL Server and Azure SQL for Data Management and Modernization." A frequent speaker at industry conferences, I share insights on technology trends and listen to customer feedback. Notable presentations include my sessions at DevDays Asia (Taipei), SQL BITS (London), PASS Data Community Summit (Seattle), Red Hat Summit, SUSECON, Internal Microsoft Events, Bangalore UG group, Data Exposed, and DataMinds.

Amy is a data engineer with a passion for building modern data platforms and delivering data-driven solutions. She holds a degree in Cognitive Science & Artificial Intelligence and has been working in the tech industry for several years. Amy is also an enthusiastic trainer and enjoys sharing her knowledge with others. She regularly conducts workshops on Managed Cloud Platforms and Infrastructure as Code (IaC). Outside of work, Amy enjoys playing the piano and video games, as well as hosting a radio show at a local radio station.

Business Intelligence Consultant and Trainer. Microsoft Data Platform MVP. Microsoft Partner in Power BI. LinkedIn Learning Trainer. Speaker at Power Platform and SQL Saturdays events in Europe, USA, and LATAM.

With a passion for unlocking the potential of data, I specialize in helping individuals and businesses leverage tools like Power BI, Power Apps, Power Automate, and Copilot Studio to transform data into actionable insights, streamline processes, and create custom applications with minimal coding. I work as a BizApps Principal Consultant at MDW, based in Switzerland, and in addition to my professional role, I’m a proud Data Platform MVP. Beyond my passion for data, I also love learning and sharing knowledge with others. One of the things I’m most proud of is my "Captain Platform" weekly posts, where I get to share insights and tips with the community.

R&D manager, software engineer, and DBA at Quest Software. With more than 20 years' experience in developing, managing, and optimizing complex software systems and databases. It is her passion to solve challenging problems and develop innovative solutions for IT professionals that make their lives easier.

André is a Data Platform MVP. He has done a lot of DBA work on 1000’s of servers where he discovered his love for Powershell, Azure DevOps, Python, Azure DW and Databricks. He loves to tinker with 100TB+ databases.

André is a Data Engineer and architect mostly in Azure. He has done a lot of DBA work on 1000’s of SQL Servers where he discovered his love for Powershell, architecting data solutions, building and tuning ETL processes (with BIML), and even implementing PDW. Having to wrangle a lot of data he's using Python, SparkSQL in Azure Databricks, Data Factory, dbt and Power BI as well these days. André is a Data Platform MPV since 2009, Dutch Microsoft Data Platform Meetup lead, organiser of Data Saturday Holland and Data & BI track volunteer for Techorama Holland

Andreas Wolter, MCM and MCSM) is a Program Manager for SQL Server- and Azure Security at Microsoft. He is currently focussing on “Separation of Duties”-concepts and RBAC-Integration.

I am a BI consultant with over 30 years experience of using a variety of software, such as, SQL Server.

Andrew is a data scientist at Waterstons, an IT consultancy. He co-hosts a podcast called Brains on the Outside, where he pitches silly, wholesome and fun business ideas. Once, Durham University deemed him sensible enough to make him a Doctor of particle physics (and kinda machine learning and quantum computing). He can run 5km pretty fast and thinks modern Star Trek isn't as bad as people make it out to be.

Andrew has been developing with Access and SQL Server for over 14 years and specialises in Client-Server design applied in the manufacturing and banking sectors. Andrew is a director and one of the founding members of the Access User Group (www.ukaug.co.uk) and technical director of the Office User Group; having acted as magazine editor, running the web site and on many occasions as a guest speaker. Andrew is the author of the popular Migration Upsizing SQL Tool MUST; www.upsizing.co.uk (site features a number of detailed technical articles on upsizing Access databases to SQL Server) and is also a MVP for Office Access. Recently Andrew has been engaged by Microsoft Press as a technical reviewer on Access 2010 Inside Out, and has also entered into a buiness partnership with www.AccessHosting.com to deliver hosted Access Databases in SharePoint 2010 Server.

TBC

I am a technical evangelsit at Microsoft specialising in business intelligecne and data management. I got interested in large databases while at HM Customs in the nineties as part of the move to intelligence led resourcing, but another inititive namely outsourcing meant that my last ten years have been in the private sector working for a number of gold partners, before joining Microsoft last July. I got into SQL Server in v6 and have used this platform almost exclusively since then for a wide variety of clients from tiny breweries to global banks.

SQL Server DBA originally from Wales but now exploring Ireland. Blogging at dbafromthecold.com and has spoken at multiple events in Europe and the US.

Andrew Sadler is a Principal BI consultant at Edenbrook. He has charted a varied course to get there - Psychology Academia >>> IRI >>> marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. >> IRI >>> marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. > IRI >>> marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. IRI >>> marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. >> marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. > marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. marchFIRST >>> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. >> Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. > Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. Cognos >>> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. >> ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. > ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. ProClarity >>> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. >> Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. > Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. Microsoft >>> Edenbrook, and has accrued 10+ years in all things BI during this process. >> Edenbrook, and has accrued 10+ years in all things BI during this process. > Edenbrook, and has accrued 10+ years in all things BI during this process. Edenbrook, and has accrued 10+ years in all things BI during this process.

Andrew Whettam is a Senior Consultant with Hitachi Consulting. He has previously led database and BI teams for 3M and Capital One. He works with both transactional and analytical systems and has worked in variety of industry sectors.

I have been involved with Olap for too long..... I have developed Olap database technology, Olap applications and now develop Olap reporting tools. Maybe one day I will feel that I am done with Olap and move on...

I am an Azure Data Platform professional working predominantly with Azure Synapse Analytics (SQL Pools), Data Factory, SQL Server and Power BI. I hold an MSc in Business Intelligence and Data Mining. I am a current Microsoft Data Platform MVP.

Andy Jones is a Principal Consultant for Coeo. He has a passion for business intelligence, performance tuning SQL Server, and automated testing techniques to produce robust production-ready code.

Andy Leonard is a data engineer, Data Philosopher, SSIS Trainer, Consultant, software developer, Biml developer, database and data warehouse developer, engineer, author, blogger, podcaster, dad, grandfather, and farmer.

I'm a visualisation expert, recently focusing on PowerPlatform development. My main areas of interest are visualisation, data modelling, and solving complex challenges with PowerBI

Andy Yun is a SentryOne Principal Solutions Engineer and a former Microsoft MVP, who has been working with SQL Server for nearly 20 years as both a DB Dev and Admin.

Angela is a DBA/BI Developer, living in High Point, NC and loves what she does. She is a Data Platform MVP and is a US Masters Swimmer.

I am a Microsoft Business Applications MVP and Prosci® certified, functional consultant with extensive experience in business applications, CRM operations and enterprise change. With a FTSE 100 client background in Financial Services, CRM and Marketing across Microsoft, Adobe, and Salesforce platforms, I manage global transformation and adoption programs with deep human impact. I am also a speaker in the Microsoft Community, advocating as a human evangelist about user-centered design and enabling governance.

Anna is a Data and Applied Scientist on the Azure Data (SQL) product team at Microsoft. In her time at Microsoft, Anna has worked in Microsoft Consulting Services, AI Engineering, and now SQL Engineering. She spends most of her time working on Azure

A senior consultant with Advancing Analytics, helping shape & evolve their data engineering practice. I have a real passion for data and strives to bring the worlds of Software Development and Data Science closer together.

Annabel is a Marketing and Social Media manager at Purple Frog Systems and SQLBits combined. With a knack for marketing, a love for Crocs (you either love or hate them), and a passion for tattoos, Annabel brings a fun and colorful perspective to the world of marketing and social media.

SQL Server DBA, Event Organiser, MVP

I am a Microsoft Data Platform MVP and have been both a SQL Server developer and DBA and now my role encompasses both. I am join User Group Leader of SQL South West and UK PASS Regional Mentor. I also help organise various SQL Server related events including SQLBits. I currently work as a DBA for WellData, a UK-based market leader with over 20 years of experience in the provision of remote database, server and application support.

Anthony has been a sql server DBA since 1998. Since 2001 he has worked at John Lewis on their website infrastructure. He has experience in many areas of sql server including service broker, replication and database projects

Anthony has more than twenty-five years’ experience in IT. He was a co-founder of DATAllegro, the Data Warehouse appliance vendor acquired by Microsoft in 2008, where he established and ran the European operation. Prior to this he launched and managed the UK subsidiary for Business Process Management vendor Intalio. His background includes five years as an independent consultant helping technology vendors improve their sales processes and revenues, along with advising several successful start-ups on business planning and strategy - such as the prestigious UK based Chairman’s Network. Previous experience includes Sales Manager at Select Software Tools, and Product Manager for Texas Instruments, preceded by eight years in traditional application development roles in blue-chip organizations.

Anthony Nocentino is an Enterprise Architect, Founder and President of Centino Systems, Pluralsight Author and Microsoft Data Platform MVP.

I am a Software Professional with 15+ years' experience in designing and developing Web, Data Warehouse, Business Intelligence and Mobile solutions. I am a Microsoft Most Valuable Professional (MVP Data Platform) and Microsoft Certified Trainer (MCT)

My name is Aoife and I am from Dublin, Ireland. After studying physics and working in a Machine Learning research lab I realised my passion for tech, specifically all things data related. I have been working in Microsoft since 2021 as a Cloud Solution architect for Data & AI helping organisations across the UK build out their data platforms in the Microsoft Cloud - Azure.

Argenis Fernandez is a Microsoft Data Platform MVP and Distinguished Architect with UKG.

Overview presentations + slidedecks: http://www.arthurgraus.nl/presentaties.html Arthur Graus has been working as a consultant and trainer (MCT) since 1999 in the area of Data Science, (Power) BI and SQL Server. His strength? Years of experience combined with a great enthusiasm to share his knowledge. "Today we store more data than ever. Everything we do is recorded in databases. The question is how to convert all this data into useful insights? It is my passion to help you with this! I teach you how to use Machine Learning and Power BI so you can collect the right data and transform it into an attractive dashboard with the insights that you are looking for.”

Arun Kannan is a highly experienced product manager at ManageEngine. Arun joined ManageEngine in 2013 as a technical engineer. Since acquiring his MBA from the prestigious Bayes Business School(formerly known as Cass), London, Arun has been rigorously involved in the Application and Networking domains helping organizations across the globe with their implementation strategies. Today he serves as an important member of ManageEngine's IT Operations Management team overseeing product features and roadmap after working in customer support and implementation training activities for 5 years.

Principal Program Manager on the Azure SQL Team within the C+AI division at Microsoft Redmond. Previously part of the AzureCAT / DataCAT / SQLCAT group within Azure, and prior to that was a Principal PFE with Microsoft Services. Working on Microsoft SQL technologies since SQL Server 6.5, long-time speaker at PASS Summit, SQL Saturday and PASS virtual chapters.

As the Vice President of SQL Products and Services I lead all engineering and product management for SQL Server and all Azure SQL Services, including Data Migration Services and Microsoft investment in Hybrid, such as Arc Data Services. Previously, as the Director of Program Management in Azure Data engineering group I lead the Product and Program Management for all Azure Database Services. This included, Cosmos DB, SQL Server, SQL based PaaS services in Azure and Open-source Databases. Before that I ran the Big Data Services in Azure, which included Azure Databricks and the HDInsight service. I am passionate about building new businesses and leading organizations to build great products that impact people and organizations. I have a master’s degree from Stanford University.

As the Vice President of SQL Products and Services I lead all engineering and product management for SQL Server and all Azure SQL Services, including Data Migration Services and Microsoft investment in Hybrid, such as Arc Data Services. Previously, as the Director of Program Management in Azure Data engineering group I lead the Product and Program Management for all Azure Database Services. This included, Cosmos DB, SQL Server, SQL based PaaS services in Azure and Open-source Databases. Before that I ran the Big Data Services in Azure, which included Azure Databricks and the HDInsight service. I am passionate about building new businesses and leading organizations to build great products that impact people and organizations. I have a master’s degree from Stanford University.

I'm a Data Platform MVP and a Chief Consultant with Datheos in Iceland. I work with Business Intelligence solutions spanning the whole of the MS BI stack. I have been working in BI since 2007.

Lead Consultant interested in data platforming and analytics

A dyslexic, dyspraxic, autistic, queer data nerd and musician with a passion for accessibility and inclusion.

I am SQL Server MVP and SQL Server Business Intelligence and C# consultant at CodePerfect Limited . I am also a regular speaker in SQL Server and BI conferences in UK. I have worked with SQL Server BI stack since 2003 and I am Microsoft Certified IT Professional. My main field of expertise are SQL Server Analysis Services, MDX, SQL Server Database Engine, T-SQL, and SSIS and C #.

Asif is a tenured data professional in the Data & AI domain, currently heading Specialist Solutions Architecture for AWS across the Middle East, North Africa & Turkey. With deep expertise in enterprise architecture and generative AI solutions, he guides organizations through their digital transformation journeys, focusing on cloud-native and hybrid architectures. Throughout his career spanning AWS, IHS Markit, and other major tech companies, Asif has built a strong track record of architecting and implementing complex database and AI solutions. His progression from database administration to enterprise architecture demonstrates his ability to bridge technical depth with strategic thinking, making him a valuable voice in the evolving landscape of enterprise AI solutions.

<a href="http://mtaulty.com/bio.html">Mike's Bio</a>

Augustin is an Analytics Architect, Microsoft Certified Trainer, Speaker, and Power Platform User Group Stuttgart founder and leader. Working as a CoE lead and a Solution Architect with the main focus on the Power BI platform and Data Governance. Working with Power BI since the public preview version and delivered multiple large-scale enterprise analytics projects for Fortune 500 companies. Passionate about data culture and governance. Currently working as a Director Analytics Center of Enablement at Thrasio a next-generation consumer goods company reimagining how the world’s most-loved products become accessible to everyone.

Leading provider of digital, cloud and advisory services, industry solutions and design-led experiences via Microsoft

Meet Aviv! From software for helping children with ADHD to finding cures for rare diseases, Aviv is passionate about effective altruism. Captivated by the magic language of computers at age 14, Aviv followed his aspirations in a high-school cryptography excellence program. He went on to complete Mamram training and serve in an elite IDF tech unit, later graduating from TAU with a BSc in Computer Science & Economics. Aviv approaches challenges like an Escape Room: leading with positivity and curiosity, finding clues and team brainstorming, then dividing the tasks for a holistic solution. Aviv owns a blog on riddles (about Google, Kusto, eBay…) and is an avid StackOverflow contributor (top 7% rank). You can find him bouldering, brewing beer, or at your closest Escape Room.

Baris Furtinalar is a Principal Solutions Architect who is part of specialists in Microsoft architectures team at AWS. He is passionate about cloud computing and he believes this shift to the cloud helps companies transform their businesses, gain agility, and improve operational responsiveness. He comes from a diverse background including SQL database administration, virtualization and system security. He designed, implemented and supported Windows/SQL server deployments since 2000.

Barney Lawrence has over a decade's experience on Microsoft data platforms working in social care, health and travel industries. He currently works as a Senior BI Developer for Jet2.com.

With over 10 years specialising in both the Microsoft SQL Server BI stack and more recently the Azure Data Platform, Barny has designed and implemented both internal and customer facing BI platforms, and has a specialisation in performance optimisation against large data sets in both SQL Server and the Tabular engine powering both Analysis Services and Power BI. More recently, Barny has been digging deep into finding common ETL patterns and implementing metadata driven Databricks pipelines to aid in onboarding new feeds into the delta lake in an efficient manner using tested code.

Barry has spent over 25 years in the tech industry; from developer to solution architect, business transformation manager to IT Director, and CTO of a £100m FinTech company. In 2020 Barry's passion for data and analytics led him to gain an MSc in Artificial Intelligence and Applications. He is happiest when he's at a whiteboard sketching out a process, architecture, roadmap or solving a problem. He's got a gift for taking complex ideas and presenting them in a way that technical and non-technical audiences can grok. He has a passion for simplifying the complex, and helping organisations use technology to transform and amplify their impact.

I'm an experienced MSSQL DBA with a strong passion for automation through PowerShell, problem-solving, and simplifying complex processes. I thrive on finding efficient solutions and streamlining operations, constantly looking for ways to enhance performance and reduce manual effort. My motto is: "Do it right the first time, and save time later."

Ben DeBow is an experienced consultant who works with customers of all sizes on their mission critical applications and SQL Server deployments. An active member of the SQL Server community, Ben is also the CEO of Fortified Data, www.fortifieddata.com

Ben Hall is a UK C# developer\tester with a strong passion for software development and loves writing code. Ben works at Red Gate Software as a Test Engineer and enjoys exploring different ways of testing software, including both manual and automated testing, focusing on the best ways to test different types of applications. Ben is a C# MVP and maintains a blog at Blog.BenHall.me.uk

Ben is a Senior Consultant at Adatis - a Microsoft Gold Partner specialising in building data analytics solutions. He works across the whole Azure stack, with a particular interest in Azure Functions, Cosmos DB and DevOps.

An experienced technology professional with an extensive background in a range of IT disciplines combined with delivery and consulting experience spanning various industry verticals.  As Head of Technology, I am motivated by continuous learning and our work with cutting edge cloud solutions for AI and data analytics.  We build innovative technical frameworks, architectures, and solutions for our clients.  Committed to development and delivery of strategy through technology.

I am a program manager at the Citizen Data Integration team, working on Power Platform Dataflows product: A self-service, low to no code, cloud data integration solution available in PowerApps and Power BI product protal.

Ben works as a Infrastructure and Security Operations Manager at Advancing Analytics. He began his career in the Pharmaceutical IT space, before moving into consultancy. He has a special interest in infrastructure, deployment and networking. Loves a certification!

Data Platform MVP and Managing Director of Datalineo.

Ben has been working with SQL Server since SQL Server 6.5, mainly in the BI/Datawarehousing field. He is a Data Platform MVP, MCSE, MPP and a BimlHero Certified Expert. He is also a regular speaker at international events and an author.

Ben has worked at Microsoft for over 13 years in various roles. He is now an architect in the Data Insights Centre of Excellence focusing on analytical solutions for enterprise customers.

Dr. Benjamin Kettner is co-founder and CTO of ML!PA Consulting GmbH. Since 2020 he is Microsoft MVP and Friend of Red Gate. He received his doctorate in applied mathematics at the Free University of Berlin in 2012.

Benjamin Nevarez is a SQL Server MVP and independent consultant and the author of “SQL Server 2014 Query Tuning & Optimization”. He has been a speaker at many SQL Server conferences, including the PASS Summit, SQL Server Connections and SQLBits.

Benni is a Principal Program Manager in the Fabric Customer Advisory Team (Fabric CAT) at Microsoft. Aspiring to be top notch in his field, through continuous personal development, on both technical and soft skills. He strives for maximum results in his tasks using team play, communication, thinking outside of the box, and (endless) motivation. Benni is always ready to tackle the unknown, or pick up fresh ideas to broaden his range. Building on past experiences, he continuously tries to find new, more efficient ways of obtaining results, and improving the process along the way. Loving (almost) every day of it, he’s fascinated by the value of data, sometimes flabbergasted by the lack of awareness, and intrigued by the endless possibilities whilst discovering new ways of looking at data. He thrives on unfolding new insights for customers whilst using an open and transparent communication. On a daily basis he turns (large amounts of) coffee into insights for customers, and references witty British comedy, lame dad jokes, and obscure facts way too often. Overly enthusiastic about anything data related, he’s trying hard to keep up with all things new and shiny. When not working, blogging or reading, you’ll likely find him out and about being his weird self. Rumour has it that he’s also involved with a ragtag band of data enthusiasts, enjoying themselves whilst organising cool community things. They go by the name of .. dataMinds!

Passionate about Power BI in general and DAX and Calculation Groups in particular. Strong background in Excel, T-SQL and SSIS. Stints in Tableau and Qlik. Coming from Engineering background and working with consulting companies I like understanding the business problem working directly with the customer.

Working as a Teamlead and Data Consultant at ACP CUBIDO, a consulting company located in Austria. He has more than 10 years of experience in creating BI solutions based on the Microsoft Data Platform tools, focused on data architectures, reporting and data governance. Member of the Data community Austria team (former SQLPASS Austria)

I am an accomplished data analyst with a profound enthusiasm for psychology and sociology, seamlessly integrating my analytical prowess with a passion for understanding the intricate ways in which human behaviour is shaped by these disciplines. In my day-to-day career, I delve into the depths of data, decoding how psychological and sociological insights manifest in the numbers, and apply these findings to enhance decision-making processes and workplace dynamics. My mission is to bridge the gap between academic knowledge and practical application, empowering individuals to make informed choices and excel in their professional lives by utilising the power of data, psychology, and sociology.

SQL Database Administrator at Adatis, committed to advancing Diversity, Equity, and Inclusion for a better workplace and society. Renowned for my collaborative prowess and an avid Arsenal supporter.

Background: Worked as a (PL/)SQL Developer from 2000 - 2006 at TDC, Stibo and IBM. Since 2006 worked as (T)SQL developer to support automation of data science related to analysis of sensor data streams. MCSE, M. Sc. & Six Sigma Green Belt.

Blesson works for Microsoft as Advanced Analytics and AI Architect.

Blythe works with a team of people who love Data Platform and technology marketing. She started 10 years ago as the Community Manager for PASS and now spends her days helping companies that build products and services on the Microsoft Data Platform. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their brands, enter the digital arena, and maximize marketing investments.

Bob Beauchemin is a database-centric application practitioner and architect, instructor, course author, writer, and Developer Skills Partner for SQLskills. Over the past few years he's been writing and teaching his SQL Server 2005-2012 courses to students worldwide through the Ascend program, the Metro (SQL Server 2008 Jumpstart) program, and other database developer-centric classes. He is lead author of the books "A Developer's Guide to SQL Server 2005" and "A First Look at SQL Server 2005 For Developers", author of "Essential ADO.NET" and has written articles on SQL Server and other databases, database security, ADO.NET, and OLE DB for MSDN, SQL Server Magazine, and others.

Bob Duffy is a SQL Server MVP, currently working as Database and Solution Architect in Dublin, Ireland. He has over 28 years experience in the database sector, with MCA, MCM and Maestro certification.

Bob Pusateri is a Microsoft Certified Master and Microsoft Data Platform MVP who has been working with SQL Server for over 15 years. His interests involve performance tuning, Very Large Databases, and cloud architecture.

Bob Ward is a Principal Architect for the Microsoft Azure Data SQL Server team which owns the development and servicing for all SQL Server versions. Bob has worked for Microsoft for 26 years supporting and speaking on every version of SQL Server.

Product Manager at Microsoft working on Azure Database Fleet Manager

SQL Server Consultant, Trainer and MVP

Brad M. McGehee is the Director of DBA Education for Red Gate Software and is an accomplished Microsoft SQL Server MVP with over 16 years SQL Server experience. Brad is a frequent speaker at SQL PASS, European PASS, SQL Server Connections, SQLTeach, devLINK, SQLBits, SQL Saturdays, TechFests, Code Camps, and SQL Server user groups, where he shares his 16 years&amp;rsquo; cumulative knowledge and experience.

Bradley Ball works for Microsoft on the PSfD team as a Sr. Consultant

Bradley Schacht is a Principal Program Manager on the Microsoft Fabric product team based in Jacksonville, FL. Bradley is a former consultant, trainer, and has authored 5 SQL Server and Power BI books, most recently the Microsoft Power BI Quick Start Guide. As a member of the Microsoft Fabric product team, Bradley works directly with customers to solve some of their most complex data problems and helps shape the future of Microsoft Fabric. Bradley gives back to the community through speaking at events such as the PASS Summit, SQL Saturdays, Code Camps, and user groups across the country including locally at the Jacksonville SQL Server User Group (JSSUG). He is a contributor on SQLServerCentral.com and blogs on his personal site, BradleySchacht.com.

Brandon Leach is a Vice President leading the database operations team at AQR and a regular speaker at various U.S. conferences. He has worked on large scale out and scale up environments with a focus on automation.

Brent Ozar loves to make SQL Server faster. He created sp_Blitz and the SQL Server First Responder Kit, and he loves sharing knowledge at BrentOzar.com.

Brett is a senior DBA, working for a marketing and media company operating in the fast paced online gaming sector. He's interest and talent lies in bringing databases to life through performance optimization and selecting the best storage options.

Brian has worked with SQL Server for more than two decades - varying projects on both size and complexity. Now he's working to support the Data & Analytics team at Intellishore. MVP on Data Platform and Microsoft Recognized Fasttrack Solution Architect. Brian loves data and is always trying to glue the business and tech together using his knowledge and experience. He is always open to meet new people and help them to get better tomorrow.

Brian Knight, SQL Server MVP is the co-founder of SQLServerCentral.com, BIDN.com and SQLShare.com. He works as President and has written more than a dozen books on SQL Server over his fifteen year database career.

Group Manager, SQL Server Appliance Engineering

Bruno Mairos Ferreira is a BI Specialist (Data & BI Solutions), currently lives in Porto, Portugal and has been working @DevScope, a Gold Data Analytics Microsoft Partner, for the last 8 years. His main focus are Power BI, Data Warehousing with Azure Data Lake or SQL Server and other tools from the Microsoft BI stack. He loves spending time with his family, solving strange but challenging problems and playing soccer.

Brynn is the co-owner and CTO of Tekantis Ltd, a UK-based tech product company dedicated to revolutionising location intelligence. With over 20 years of experience in Azure Data Platforms, he began his career as an Enterprise Architect before shifting his focus to Data and AI more than a decade ago. Brynn has played a key role in shaping the evolution of these platforms and establishing industry standards. Before co-founding Tekantis, Brynn was the Data Platform Director at Avanade UKI. During his tenure at both Altius and Avanade over the past decade, he was instrumental in developing reference architectures and advancing Azure Data Platforms from their infancy. Through strong partnerships with Microsoft and Databricks, Brynn has consistently been at the forefront of technological advancements, underscoring his deep-seated passion for innovation. His current obsessions include Microsoft Fabric, OpenAI, and geospatial analytics—technologies he believes are transforming the way organisations approach data. Brynn's commitment to sharing knowledge isn't new; he has spoken at various industry conferences, shedding light on topics like Cosmos DB, Databricks, Data Architecture, and AI.

BIO Buck Woody works as an Applied Data Scientist at Microsoft on the Azure Data Team, and uses data and technology to solve business and science problems. With over 35 years of professional and practical experience in computer technology, he is also a popular speaker at many conferences around the world; the author of over 700 articles and eight books on databases, machine learning, and R; teaches and sits on the Data Science Board at the University of Washington, and specializes in data analysis techniques. Specialties: Data, Data Science, Databases, Communication, Teaching, Speaking, Writing, Cloud Computing, Security

Buck Woody is an Applied Data Scientist working on the Azure Data Services team at Microsoft, and uses data and technology to solve business and science problems. With over 39 years of professional and practical experience in computer technology, he is also a popular speaker at conferences around the world; author of over 700 articles and nine books on databases, machine learning, and R, he also sits on various Data Science Boards at two US Universities and specializes in advanced data analysis techniques. He is passionate about mentoring and growing the next generation of data professionals. Specialties: Data, Data Science, Databases, Communication, Teaching, Speaking, Writing, Cloud Computing, Security Clifton's Strengths: Individualization, Learner, Connectedness, Positivity, Achiever, Ideation

Carey Payette is a Senior Software Engineer with Trillium Innovations (a Solliance partner), an ASPInsider, Progress Developer Expert, a Microsoft Certified Trainer, and a Microsoft Azure MVP. Her primary focus is Cloud integration and deployment for the web, mobile, big data, AI, machine learning, and IoT spaces. Always eager to learn, you will find her tinkering regularly with various sensors, microcontrollers, programming languages, and frameworks. Carey is also a wife and Mom to three fabulous boys.

- From 2004 to 2015: SQL Server and Oracle Exadata DBA and Data Engineer (Spark), for companies like General Electric, Zara and Mexican Stock Market. - From 2015 to present: Big Data and Generative AI Prototyping architect, at AWS. - In my free time I do technical courses. For example, at ProjectPro (https://www.projectpro.io/user/instructor/faculty_id/67)

I have over 30 years of experience in the data space, all the way from the Sybase and MS SQL 4.2 days to the latest Microsoft Azure Data platforms. For the last 10 years, I have worked at Microsoft as a Premier Field Engineer and as a Content Developer.

Carlos Robles is a tech professional with over 14 years of experience, having held roles such as Software Engineer, Data Professional, Solutions Architect, and Consultant. Currently, he serves as a Senior Product Manager at Microsoft, where he is responsible for shaping the local development experience for Azure SQL Database, driving innovation, and enhancing the tools developers rely on. With a rich history that includes working at AWS and earning the prestigious Microsoft MVP title, he brings a unique perspective to designing and delivering end-to-end architectures across various platforms. His expertise also extends to data management, having worked on projects utilizing Azure SQL, Oracle, PostgreSQL, DynamoDB, and MongoDB. His technical prowess extends to a wide array of programming languages and frameworks, including .NET, JavaScript (Node.js, TypeScript, React, Next.js), and Python. Whether it's developing software, implementing Infrastructure as Code (IaC) with ARM, Bicep, Terraform, CloudFormation, or Pulumi, or driving DevOps practices across cloud platforms, he brings unparalleled versatility and innovation to every project. An international speaker, author, and mentor, he is passionate about sharing knowledge, empowering developers, and advancing the field of technology. In his free time, he enjoys playing video games, discussing geek culture with friends, and spending quality time with his family.

Carmel is the Managing Director of the Prodata SQL Centre of Excellence in Dublin, Ireland, where she is a data management specialist, working in the areas of analytics and visualisations.

I'm an autistic female Conversational AI and Integration Specialist and the proud founder of TechWitch. A deep passion for autism advocacy, technology integration, and a relentless commitment to equality and diversity has driven my journey and inspired me to start Enter Tech Opportunties CIC (working name: Atypify.com), a neurodivergent female-led and founded CIC that aims to make IT, Tech and Digital pathways accessible to neurodiverse minds. Throughout my life, I have dedicated myself to fostering inclusion and harnessing the power of technology for positive change.

Catherine is a thought leader on B2B sales. She's an author, speaker, and sales trainer with over 25 years' experience selling technical products and solutions to companies. An experienced entrepreneur, she launched her first sales consulting firm in 2003, consulting startup technology through mid-market technology firms on building a sales team and lead generation. She now runs the sales training firm, ExtraBold Sales, where she coaches business owners and sales teams to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. In her best-selling book released in June 2021, How Good Humans Sell ™: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles. Her training can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business. To learn more about Catherine, check her site, extraboldsales.com .

Cathrine loves teaching and sharing knowledge. She specializes in data integration, ETL, ADF, SSIS, Biml, and T-SQL development. Outside of work she's active in the community as a Microsoft Data Platform MVP, author, speaker, blogger and volunteer.

Cathy Dumas is a BI consultant in Vancouver, BC. She was previously a Program Manager on the SQL Server Analysis Services team, where she built features for the new tabular model/BI semantic model in SQL Server 2012.

Chan is a seasoned Solution Architect in the AWS UK Financial Services team, bringing a wealth of experience from his multifaceted career in technology. His professional journey spans roles as a Developer, IT Administrator, Development Manager, Consultant, and Cloud Architect, providing him with a comprehensive understanding of the tech landscape. With roots in .NET development dating back to version 1.0, Chan has a deep affinity for the .NET ecosystem. His seven-year tenure at Microsoft further honed his expertise in this domain. Now at AWS, Chan leverages his diverse background to architect cloud solutions for financial services customers. Chan's passion lies in empowering clients to build globally scalable solutions and tackle everyday challenges through innovative technology. As a member of the Microsoft Technical Field Community within AWS, he bridges the gap between Microsoft technologies and AWS cloud services, offering unique insights to his clients.

Chantal Matthews is a highly sought after Finance Director originally from South Africa but now residing in the UK. After selling her accounting practice, Chantal now focuses on helping companies and individuals manage their financial future with intention and focus. She has years of experience in various financial and management roles in a range of industries. She loves to explain financial fundamentals in an easy-to-understand manner and empower people to take control of their finances. She is also an international author and affectionately known as ‘Hippy Mother’ by her two children. When she’s not number crunching she enjoys time in nature walking her dog or potting in the garden all while devouring books through audible or the latest podcasts episodes.

Distributed OLTP databases enable developers to easily scale their application workloads beyond a single node whilst maintaiing the relational databases features you kow, love and depend on. In this session we will explore Azure Cosmos DB for PostgreSQL which enables developers to build and scale distributed aplications optimized for throughput AND scalability.

Based in Zurich, Charley Hanania currently works as a Senior Database Management Specialist at UBS Investment Bank. Prior to this, he provided support and consulting in database development, architecture and administration related areas to numerous organisations throughout Europe and Australasia With over 13 years experience, Charley has focussed on MS SQL Server since version 4.21 and became active in the SQL Server community in the mid 90's, participating in SQL Server user groups in Australia. He continues to lead an active role in the SQL Server space through community events, the SwissITPro User group, and the Swiss PASS Chapter.

Chirag is a Microsoft Certified Master in SQL Server 2008 and works as Senior SQL Server DBA at UBS. He specializes in delivering and maintaining mission and business critical SQL Server solutions.

Chris has been using SQL Server for over fifteen years, his main area of expertise is pushing the database engine to its limits and making it scale. Currently Chris works at Pure Storage as the EMEA SQL Server solutions architect.

Chris is an experienced Solutions Engineer, who joined Redgate in 2021 with a strong background in IT. Having spent time in both support and sales, he has a well-rounded appreciation of the different stages of the customer buying process. When Chris isn’t engineering solutions, he enjoys spending time walking his energetic spaniel with his family, friends and newborn baby girl.

Chris is regularly caught by his wife browsing internet sites at 2.00am in the morning. Sadly he is always looking at .NET sites rather than the haunts frequented by his peers. Chris has worked on various large projects and is specialised in C#, ASP.NET, AJAX, SQL and various other acronymns. Having always tried to keep at the front of the technology curve, i guess it is time to share that knowledge around a little. Simple tip, never mention Silverlight infront of him (if you are in a hurry). You can catch him on his blog http://silverlightuk.blogspot.com

Chris Murray, Chief Information Security Officer at Simpsons Associates, brings over 15 years of experience to the table. As CISO, he spearheads internal security and leads a team delivering comprehensive Infrastructure and Security solutions to diverse clients across industries. Chris is a recognised leader in the cybersecurity space. Prior to Simpsons Associates, he co-founded Bleam Cyber Security, a Yorkshire-based consultancy renowned for its expertise in helping businesses navigate the ever-evolving threat landscape. His entrepreneurial spirit and passion for innovation are evident in his dedication to developing cutting-edge security solutions for today's complex challenges.

Chris Testa-O'Neill works in the Artificial Intelligence team at Microsoft working with the AI technologies including Cognitive Services, Bot Framework and Machine Learning

Chris Webb is a member of the Power BI Customer Advisory Team at Microsoft.

Chris is an independent Power BI consultant who is specialized in DAX. As a Power BI User Group Leader in The Netherlands he likes to give back to the community by organizing or speaking at local and international Power BI events.

Chrissy is a Windows PowerShell MVP, SQL Server DBA and creator of the popular dbatools PowerShell module for SQL Server.

Christian Bolton is a Microsoft Certified Architect, Microsoft Certified Master and former MVP for SQL Server with a penchant for Amazon Web Services. He leads the business at Cloud Rede.

Currently work @ Kapacity’s department for Technologies and architecture, and is a part of Mugato as a senior developer and AI developer. Started programming as kid, and still do. Have made everything from embedded programming to data warehouses. Last decade, focus has mainly been on data. From optimizing and infrastructure to designing and building data solutions in cloud and on-premise.

As program management lead in the Power BI engineering group, Christian is responsible for enterprise modeling features across Microsoft's BI product portfolio including Power BI, Azure Analysis Services and SQL Server Analysis Services. Christian is a regular keynote speaker at the largest Power BI conferences and coined the term "clicky clicky draggy droppy" data analysis. Creator of the BISM Normalizer, a diff & merge tool for Analysis Services tabular models.

Christina Leo is a Cloud Solution Architect at Microsoft specialising in the Data and AI Platform. Prior to joining Microsoft in 2016, she worked as an independent consultant focusing on T-SQL and BI development, as well as performance tuning.

Long term SQL Server professional (>25 years). Keen to share my experiences in terms of SQL Server and cloud migrations.

Chuck is a Principal PM Manager on the Azure SQL Database team responsible for Data Platform Analytics. He has been with Microsoft for 12 years, having been a part of SQLCAT, AzureCAT, and the Commercial Software Engineering (CSE) teams - all the while focusing on data and analytics.

Microsoft Fast Track Recognized Architect. I have 30+ years experience in Data Analytics, Infrastructure and Integration Architecture. 20+ years of Microsoft Business Applications and Azure, including SharePoint, Microsoft 365, Dynamics 365CE, FO & HR. Business experience as IT Manager and IT Director allows Claire to work closely with customer IT teams and understand their pain through transformation programs. 9 years experience with Power platform architecture and design, with Dataverse , SharePoint, SQL , Azure cognitive services, Azure Blob and Azure datalakes. I am passionate about Learning new things and sharing that knowledge with others as well as being incredibly passionate about the outcomes we give our customers. My prime focus is on Security, Governance and Integrations with the PowerPlatform.

SQL Server DBA and PowerShell lover to automate any process that needs to be done more than a couple of times.

Colin Angus Mackay is a software developer specialising in Microsoft technologies located in Glasgow, Scotland. He is a Member of the British Computer Society, a Microsoft MVP (C#) for three years running, a Microsoft Certified Solutions Developer, the Chairman of Scottish Developers, Code Project MVP for five years running, and has organised two DDD Scotland events (with a third in the making). While not involved in software related pursuits is an amateur photographer (which generally involves wondering why his camera's autofocus mechanism chooses the potted plant off to the side rather than the main subject).

Colin Hardie is a Senior BI Consultant with Information Management Group (IMGROUP), winners of the Microsoft Global Business Intelligence Partner of the Year award for the past four years. Previously Colin worked as a Technical Architect for a large pharmaceutical Information Services provider. Colin has worked with the SQL Server BI stack since 2001 and is a Microsoft Certified IT Professional Business Intelligence Developer. His main fields of expertise are SSIS and SSAS. Colin lives in London with his wife and two children.

🚀 As the VP of Growth and a key driver of Partnerships/Channel Development at DBSync, I am passionate about empowering businesses to seamlessly integrate and replicate their on-premise and cloud applications. With over 15 years of experience as a versatile operations, sales, and marketing expert across diverse industries, I've had the privilege of consulting on impactful projects for more than 50 companies.

Conor serves as an architect for the SQL core database engine at Microsoft. He has worked for Microsoft for over 20 years building database engines and has worked on a variety of features over numerous product releases.

Experienced Technical Manager with a demonstrated history of working in the computer software industry. Skilled in DevOps, Python development, automation, Databases, System Deployment, and Pre-sales

I'm a Senior Data Engineer here at Adatis Data Analytics Consultancy, working across the full Azure stack to develop and maintain Azure solutions for multiple clients across multiple industries, specialising in Data Engineering in order to be able to feed Data insights. I have worked in the IT industry for over 10 years, moving from outsourcing into Data spanning across multiple tools and areas. I am motivated and driven by learning and troubleshooting different issues, I enjoy being able to bring data driven insights to businesses.

Craig works on large volume data warehouses (Big Data). Primarily focused on performance optimization and has an unhealthy obsession with the internals of database engines. Technologies include, SQL Server, Vertica, and VoltDB.

Craig is a Microsoft Data Platform MVP working with Incremental Group as a Senior Data Engineer. He has more than 10 years working with data and related technologies. Craig is actively involved in the data community as creator of DATA:Scotland

Cristian is a “Project Management Professional turned into a Data Guy” working as a link between two worlds: Business and IT. Having worked for the last 20+ years with data in different roles he was fascinated when he discovered Power Query and Power Pivot back in 2014 and then, Power BI in 2015. Ever since he learned about the POWER tools he realized that these tools, with the ability to “learn them once and used them in multiple places”, could make a huge difference in the way Data is managed inside organizations. He’s holding several Microsoft Certifications (MCSE Data Management and Analytics, MCSA BI Reporting, MOS Master, Excel Expert, Trainer (MCT), Power BI Certified Data Analyst, etc) and he loves getting insights from data and then, using these insight solving real business problems.

30 years of experience building software in a wide variety of languages, frameworks, and environments. 20 years of experience in database tooling. Specializing in database migrations, with customers in more than 90 countries.

Dan is an analytics consultant at Coeo, engaging with clients to help enable them on their journey to better understand and interpret their data. Dan has experience in a wide range of technologies to achieve this including Power Bi, Synapse and Databricks.

Dan Mallott is a Chicago-based consultant for West Monroe in their Technology Practice. His passion is for distributed architecture, designing and building high performing service layers from the API down to the database.

I'm a SQL Server architect and consultant with 10 yrs of experience working with some of the largest and most innovative SQL deployments in the world, specializing in HA/DR , Performance, Best practice, support, VLDB, Modernization and consolidation

Dan is a highly experienced Enterprise Architect, Co-Founder & CEO at Cloud Formations, a specialist data consultancy based in the UK. Dan has over 20 years experience working across data solutions, architecture and strategy.

Having graduated from the University of Bath in 2019 with an MEng in Integrated Mechanical and Electrical Engineering, I soon ended up in the world of Data at Mars Petcare. I have worked here for 2 years and have enjoyed taking ideas from inception to productionisation,

SQL Server developer for 25-odd years, Microsoft Data Platform MVP, organizer of Data Saturday Stockholm, volunteer/co-organizer of GroupBy.org. I still occasionally blog at sqlsunday.com.

I have presented a pre-con on Azure Dedicated Pools at SQL Saturday Jacksonville and was a speaker at many SQL Saturday events. My consulting role at Pragmatic Works provided me an opportunity to present the Airlift Dedicated Pool workshop to a large audience. Outside of public speaking engagements, my role within Microsoft has provided me with the opportunity to speak with large groups about the benefits of migrating to Azure, as well as, the capabilities of SQL Server on-premises and in the cloud. My passion these days is helping folks modernize within Azure utilizing one of our many PaaS solutions, as well as, the out of the box SQL Server product.

With an Industrial and Systems engineering background and more than two decades of training, executive coaching, and most importantly, real-life, in-the-trenches leadership experience, Danielle believes that we are all connected and that success only happens with the cooperation of others. Danielle, referred to as “the transformer” for her innate ability to quickly turn-around underperforming organizations that consistently deliver more value: faster, better, cheaper. Founder of 7 Wolves Consulting, LLC. and author of the upcoming book “How to Win with Agile in a Waterfall World”, Pollard is passionate about making work fun and cultivating peak performance for teams and companies across the globe. . Danielle has delivered unprecedented bottom-line results as an IT management consultant and Lean/Agile transformation coach for best in class companies within multiple industries including Transportation, eCommerce, Food & Beverage, and Banking. When she is not hard at work Danielle can be found serving her community by impacting the lives of hundreds of inner city youth and aspiring women entrepreneurs through her nonprofit performing arts and empowerment programs, being “the cool mom” to her two scholar-athlete sons, or serving long term clients as a personal barber.

I’m a seasoned engineer based in Manchester with over 15 years of hands-on experience covering the full Microsoft stack including modern web development, plus half a decade in management. I regularly speak on topics ranging from technologies and best practices to people and ED&I. In 2024 I have talks planned covering Supporting Neurodiverse Staff, Gamifying Life, Developer Culture, The JavaScript Dominance and also the Positive Discrimination of Women in Tech.

Darren is a Senior Solutions Architect and a 27-year veteran at Intel Corporation in Hillsboro, Oregon. He is currently responsible for designing SQL Server solutions that showcase the best of what Microsoft and Intel have to offer with SQL Server. He started with SQL in 1994 with SQL Server version 4.21a. Since then, he has utilized all versions of SQL and serving in many capacities including designing, implementing, and supporting Microsoft SQL Server solutions. Prior to joining “Cloud and Enterprise Solutions Group” in his current role, he was responsible for a multi-terabyte SQL Server based infrastructure supporting Intel manufacturing utilizing a cross-site availability clustering for maximum uptime and performance. In his spare time, he enjoys tinkering with home automation, building things, and rooting on the Timbers.

Darren is an independent consultant specialising in data architecture and data migration solutions with a variety of technologies but with a passion for the Microsoft stack.

Dave is a freelance SQL Server database architect / designer / developer / consultant and lives near London, England. He is a regular speaker at UK and European events and user groups.

McMahon, Dave Dave works as Chief Architect for .NET Development at Ridgian Limited, a privately owned software house based in Central Birmingham. Ridgian are a Microsoft Certified Partner and specialise in Business Intelligence Solutions and Custom Software Solutions. He is very active in the Microsoft community speaking at DeveloperDeveloperDeveloper conferences, and at numerous User Group meetings around the country on such topics as SQL XML, SQL 2005 Security, Regular Expressions and his

Dave is a solution architect and engineer, specializing in crafting top-notch data and analytics solutions that navigate through the clouds of complexity with grace and precision. Propelled by an unyielding passion for empowering others, he tackles challenges head-on, piloting projects with creativity, determination, and ingenuity. Skilled in maneuvering the vast expanse of the Azure Data Platform and Microsoft Fabric, including mastering the cockpit of Power BI, he ensures every data journey is smooth and efficient. With an extensive logbook filled with consultancy flights, Dave is always ready to push the throttle, aiming to elevate each mission to stratospheric success. A two-time recipient of the prestigious Microsoft MVP Award, he is celebrated in the tech community for his deep knowledge of Microsoft’s arsenal and his unwavering commitment to leading others through the skies of innovation.

David Alzamendi is an Independent Data Architect and Data Consultant at Actionable Data Analytics. An acknowledged DAMA Master and Microsoft Data Platform MVP, David has been delivering data analytics solutions with both on-premises and cloud technologies since 2011. A Microsoft Certified Solutions Expert, Change Practitioner, and sought-after event speaker, David addresses complex challenges using best practice procedures and cutting-edge technology. David's expertise also extends to designing and implementing data strategies and data governance programs, ensuring businesses harness their data responsibly and effectively. With a deep passion for the transformative impact that data can have on our lives, businesses, economy, and environment, David combines his creativity and optimism to solve problems that others thought impossible. He takes pride in leveraging data in innovative ways, always aiming for solutions that yield actionable insights while respecting data governance and strategic considerations. My Company: https://actionabledataanalytics.com/ Blog: https://davidalzamendi.com LinkedIn: https://www.linkedin.com/in/dalzamendi/ Twitter: https://twitter.com/techtalkcorner Brisbane DAMA Branch Deputy President Azure Data Services User Group Organiser Brisbane Data, Power BI and AI Bootcamp Co-organiser

David works in the Architecture team at Betfair dealing with Information Management and Analytics. He has worked with the Microsoft BI stack since SQL Server 2000.

David Faibish has over 25 years of experience in software development and product management, mostly in database, data warehouse and business intelligence (BI) applications. David is an 11-year veteran of the BI space, leading BI projects at enterprise software companies like Convergys and Siebel (acquired by Oracle), and presenting at professional conferences on the subject. David headed product management and new technology strategy in the BI space at Hyperroll (acquired by Oracle), and continued to fulfill similar functions as Chief Technology Officer at Zoomix, that was acquired by Microsoft and became Data Quality Services (DQS). David is a graduate of the IDF Computer Science Academy in Israel and headed the Computer Information Department in the IDF Civil Defense Unit.

David Klee is a Microsoft MVP and VMware vExpert with a passion for the convergence of infrastructure, cloud, and database technologies. David spends his days handling performance and HA/DR architecture of mission-critical SQL Servers as the Founder

My aim is to guide self-service Power BI developers for more enterprise managable concepts in a consumable and practical way - because I have been on that journey for years, and still is.. +200 courses as Academy Trainer Certified Tabular Editor 3 Trainer, DP-600, PL-300, CPUX-F, PL-900

David works as a Principal Architect at Kapacity A/S - the Danish Microsoft partner of the year 2019.

David is a business-focused Program Manager working closely with our sales and customer success leaders, marketing leaders, and engineering product leaders, to drive a high-quality end-to-end experience for the customer, from the idea to migrate their estate to cloud, to happily running their apps in Azure. This includes engaging with other Azure teams and external partners, to make sure we holistically address application and database aspects of migrations.

David is a Senior Cloud Solution Architect at Microsoft, specializing in Data & AI, mainly focussing on the following areas: • Power BI • Microsoft Fabric • Azure DevOps / DataOps • Azure SQL David has worked in data and analytics since 2009 and previously worked at a Microsoft Gold Partner prior to joining Microsoft. LinkedIn - https://www.linkedin.com/in/davidmitchell85/

Dave Morrison is a Principle Consultant for Coeo. Having worked in the IT industry for around 16 years his main area of expertise is SQL Server, BI and analytics technologies

Joining Redgate in 2019 with over 20 years' experience in sales and supporting customer journeys in a variety of industries. Working with customers on a focus of enabling the adoption of better practices and embracing database DevOps, I have held a primary focus on enabling customers automation and data management goals

David is one of Redgate’s Solution Engineers enabling their customers to achieve their DevOps goals. Working across all four pillars of our Compliant Database DevOps approach, David works on both implementation and enablement workflows to ensure the latest developments are communicated to both Redgate's teams and customers across a variety of use cases.

David Pless is a Principal Program Manager in Azure Data, based in CentralFlorida with over twenty years of experience in data technologies. David has been with Microsoft since 2006 and is currently responsible on Azure SQL Virtual Machines with a focus on sizing, performance, and storage. David has supported on SQL Server performance tuning and optimization, Azure Data technologies, Power BI and SQL Server Reporting Services, and High Availability solutions. At Microsoft, David has worked as a Technology Specialist as well as a Premier Field Engineer in Customer Support Services. Before Microsoft, David Pless was a MCS partner consultant and a Database Administrator in Atlanta, Georgia. David is a Microsoft Certified Master (MCM) and has spoken a SQLSaturdays, SQLPASS, SQLintersection, Tech Ready, and regularly speaks at the local user groups in the Southeast.

David Postlethwaite works as a SQL and Oracle DBA, Azure admin and DevOps engineer for Banking Circle in Copenhagen, Denmark. Previously he was a SQL Server and Oracle DBA for Liverpool Victoria in Bournemouth, England.

David studies the root causes or keystones for success and achievement in the areas of Leadership, Personal Performance, Sales and Communication. He studied over 3,000 top performers to find what the best performing employees do, what the best leaders do, what the best communicators do, and what the best salespeople do. And more importantly, he discovered the roadblocks that hold people back. His analytical skills come from his degree in Electrical and Computer Engineering and his work at IBM, other tech companies, and working with clients in technology, banking, communications, healthcare, manufacturing and distribution and others. He is an expert in leadership, sales and personal development and brings his insights to you to create breakthrough solutions. David presents over 140 times/year, has spoken to over 200,000 people in 49 states and internationally. He delivers engaging, inspiring and energetic presentations.

Program Manager at Microsoft Haifa Cybersecurity Engineering, working on Azure Security Center team, and more specifically in Data Security.

Davide Mauri is Program Manager in the Azure SQL Database product group. He has been working in the IT field since 1997 and was awarded Data Platform MVP status for 12 consecutive years. He started his career as a full-stack and back-end developer, then focused on databases and data science for 15 years while still keeping alive his passion for development (mainly in C# and Python). He then moved to the Internet of Things (IoT) and big data space where ingesting, processing, and analyzing millions of data points in near real time was his everyday challenge. Building from that experience, he joined Microsoft to help companies worldwide to leverage stream processing at scale. He now works for Azure SQL Database as the developer's voice inside the product group, working to make sure that Azure SQL Database is, and will be, the best database option for developers.

Deborah Melkin has been working as a database professional with SQL Server for over 20 years. She spends her days helping programmers with all aspects of database design, queries, performance, and deployment. In 2016, she began her blog, Deb the DBA. Soon after that, she began speaking at SQL Saturdays and user groups. Deborah is a co-leader of the Data Platform Women in Tech (WIT) Virtual User Group and co-founder of WITspiration, a WIT mentorship circle. She is a former board member of the New England SQL Server User Group. She was named as One to Watch as part of the #Redgate 100 in 2022 and won Speaker Idol at PASS Summit 2019. Deborah is also a Microsoft MVP for the Data Platform (2020- ). In her spare time, Deborah can usually be found doing something musical or something geeky with her husband, Andy, and their dog, Sebastian.

Deepak is a Database Specialist TAM at Amazon Web Services. With a remarkable career in database technologies, Deepak brings a wealth of experience to database domain. His expertise spans multiple database platforms including Oracle, PostgreSQL, MSSQL and MySQL. This extensive knowledge allows him to provide invaluable insights and solutions to complex database challenges. Recently, Deepak has also authored/co-authored 3 technical blogs around databases.

Deepthi is a SQL Server Database Administrator with several years of experience in Administering SQL Servers. She is a Microsoft Data Platform MVP, Microsoft certified trainer and Microsoft certified professional with an Associate and Expert level Certification in Data Management and Analytics. Deepthi blogs for DBANuggets.com. Deepthi is a Co-Organizer for Microsoft Data and AI South Florida user group, Data TGIF, Cloud Data Driven User Group, Future Data Driven Summit and Data Platform Diversity, Equity, and Inclusion Virtual Group. She is also DEI Steering Committee member for PASS Data Community Summit. She is a Redgate Community Ambassador. Along with this, Deepthi loves arts and crafts. You can contact her on Twitter @dbanuggets.

Dejan Sarka, MCT and SQL Server MVP, is an independent trainer and consultant that focuses on development of database and business intelligence applications. Besides projects, he spends about half of the time on training and mentoring. He is the founder of the Slovenian SQL Server and .NET Users Group. Dejan Sarka is the main author or co-author of nineteen books about databases and SQL Server. Dejan Sarka has also developed many courses and seminars for Radacad, Microsoft, SolidQ, and Pluralsight.

Dell Software makes it easy to securely manage and protect applications, systems, devices and data to help organizations of all sizes fully deliver on the promise of technology. For SQL Server, our Quest IT management solutions ensure database quality, performance and availability to maintain productivity, control costs and protect data.

Ukrainian Database geek and SQL community enthusiast.

I am an enthusiastic Power BI user, Speaker, Power BI Super User, co-organizer of the Fabric User Group Switzerland and Microsoft MVP. I work as Principal Consultant, trainer and mentor in the area of Business Intelligence in Switzerland. I have been lucky enough to work with Power BI since its release in 2015 and gain experience in many interesting projects since the beginning. In my blog WhatTheFact.bi I write about everything related to Power BI, best practices, share tips and look forward to exchange with you!

Dennes is a DBA and Data Platform MVP (2020-2023) living in Malta who loves Data Platform, including Azure Data Platform, Microsoft Fabric, SQL Server and recently got involved by Generative AI. In the past, he was married with software development, resulting in a total of more than 20 years of experience between Data Platform, cloud and software development. He moved to Malta after more than 10 years leading devSQL PASS Chapter in Rio de Janeiro and now is a member of the leadership team of MMDPUG PASS Chapter in Malta organizing meetings, events, and webcasts about Microsoft Data Platform. He is an MCT, MCSE in Data Platforms and BI, with more titles in software development. He can be found working for DTower Software and speaking in SQL Saturdays around Europe

Dennis teaches SQL Server developers about Agile practices such as test driven development and continuous integration. When not teaching, you can find Dennis dancing Argentine Tango.

Denny Cherry is the owner and principal consultant for Denny Cherry & Associates Consulting and has over a decade of experience working with platforms such as Microsoft SQL Server, Hyper-V, vSphere, and Enterprise Storage solutions. Denny’s areas of technical expertise include system architecture, performance tuning, security, replication, and troubleshooting. Denny currently holds several Microsoft Certifications related to SQL Server 2000 through 2017, including the MCM and MVP.

Denzil Ribeiro is a Principal Program Manager in the Azure SQL Database team. He is a Microsoft Certified Master (MCM) and has 20+ years of experience architecting and implementing large SQL Server implementations.

Derek is a Principal Program Manager (PM) in the Azure Data platform team at Microsoft. He is a Microsoft Certified Master (MCM) who started his Microsoft career as a Rapid Response Engineering (RRE)/Premier Field Engineering team member. Derek's PM contributions have primarily been focused on SQL Server on Linux, Query Processing, and T-SQL enhancements.

Des FitzGerald works as a Principal Engineering Architect in the Azure SQL Data Engineering team at Microsoft. He has over 25 years of experience working within the SQL Server and RDBMS space and currently works as part of a team within the SQL PG that helps Microsoft customers & partners adopt Azure Data Services and SQL Server. One focus of this highly skilled team is to accelerate and unblock complex modernizations from Mainframe, Oracle, Teradata, Netezza, OSS and of course SQL Server to Azure Database Platforms. Des has spoken previously at PASS as well as local user group meetings on various SQL topics.

Devang is a Principal Program Manager specializing in working on terabyte to petabyte-scale big data analytics projects in the EMEA region. He specializes in product innovation, product evangelization, community building, and product adoption strategies. With a strong educational and professional background in technology, software development, cloud adoption, and data analytics, he has spent the last decade advising clients on implementing large-scale and complex software systems, and data analytics solutions. Devang has been involved in producing training content, and tutorials for Microsoft Fabric experiences.

Dhananjay is a customer-obsessed Product Leader currently working as a Principal Program Manager on the Azure Data platform team at Microsoft. He works on Azure Arc enabled data services like SQL Server, SQL MI, Postgres for stateful cloud-native applications running on Kubnernetes in hybrid multi cloud environments. He launched the global partner program (OEMs, ISVs, IHVs and SIs) for Arc-enabled data services. He has over 20 years experience in distributed, scalable systems, Cloud services (IaaS, SaaS, PaaS), Azure, AWS, GCE, container platforms, Microservices, SOA, middleware and consumer platforms. He works on Azure developing Enterprise hybrid and public cloud products at Microsoft. He was also involved in the early stages of developing Oracle cloud infrastructure and delivering multi-cloud platforms for Enterprise customers at Avanade. Specialization - Cloud infrastructure platforms (IaaS), SaaS applications, PaaS, Container platforms, Kubernetes, Microservices, Microsoft Azure, Amazon Web services, Datacenter, IT Management systems, System Center, Windows Server (Win Server 2008 R2, 2012), Hyper-V, Service oriented Architectures, .NET, Web services, ASP.NET, Application management.

Dilip Ramachandran is Sr. Director of Marketing at AMD responsible for Datacenter solutions, partnerships, and joint GTM activities with Independent Software Vendors (ISV’s). Prior to joining AMD, Dilip was Sr. Director of Marketing at LSI Corp and NetLogic Microsystems/RMI Corporation.

Dimitri Furman is a Sr. Program Manager on the Azure SQL Database team at Microsoft, focusing on Hyperscale, Managed Instance, and performance/scale.

Dinakar Nethi is a Senior Program Manager in the Azure Data team, based in Redmond, WA, USA.

I'm Diogo Martins, and my journey has been a dynamic fusion of industrial engineering, technology, sports, and a passion for watches. Studying Industrial Engineering and Management laid the foundation for my analytical mindset and knack for process optimization. I've always been drawn to the tech side of life, constantly exploring new technologies and trends. When I'm not immersed in the professional world, you'll often find me on the Padel court. I'm passionate about the game and strive to bring my A-game every time I play. In addition to my professional and athletic pursuits, I have a deep appreciation for the intricacies of the watch industry. The craftsmanship and timeless elegance of watches have always fascinated me.

Djordje is a Senior Program Manager at Microsoft Development Center Serbia, the home of Azure SQL Managed Instance Product Group. He joined the SQL Managed Instance PM team's data mobility group after 2.5 years in the SQL Managed Instance engineering team specializing in high availability and disaster recovery. Prior to Microsoft, Djordje has 10+ years of experience in developing telecommunication and automotive technologies.

Freelance BI Developer/Architect, SQL Server BI MCSE. Have been living and breathing SQL Server and data processing for the last 17 years.

What do medieval archaeology, fish farming, Southwestern University of Chongqing and Microsoft Business Intelligence have in common? If you know, you should tell Donald Farmer, because he has been deeply involved in all of them at various times. Donald has worked in the Microsoft Business Intelligence team for 8 years covering many subject areas: data integration, information quality, metadata intelligence, master data management, OLAP, predictive analytics and self-service BI. He is a well-known speaker at Microsoft and other industry events, and the author of several books and articles.

Dorian (28y) is a Machine Learning Engineer at Dataroots. With his background in Computer Science Engineering and 5 years of experience at multiple clients, bringing machine learning models to production according to software best practices is what he thrives at. Aside of that, he was involved in the AI music band Beatroots, writes punk rock songs on his guitar and can be found blitzing chess moves online.

Enterprise Architect with 20+ years of experience executing key data-centric solutions, big data, cloud, analytics, and data engineering strategies and implementations in both enterprise and consulting capacities. Trusted advisor of enterprise data architecture for existing and new platforms. Machine Learning enthusiast.

András Belokosztolszki is a software architect at Red Gate Software Ltd. He is a frequent speaker at many UK user groups. He is primarily interested in database internals and change management. At Red Gate he has designed and led the development of many database tools that compare schemata and enable source control for databases (SQL Compare versions 4 to 8), refactor databases (SQL Refactor) and show the history of databases by analyzing the transaction log (SQL Log Rescue). András has a PhD from Cambridge and an MSc and BSc from ELTE, Hungary.

Dr. John Tunnicliffe is a hands-on architect of BI solutions for the modern enterprise. He inspires development teams to deliver best-in-class systems to meet the most demanding business requirements.

Dr. Dani is a Senior Product Manager at Microsoft SQL data team responsible for product development of flagship Azure SQL Managed Instance PaaS service. His areas of expertise include hybrid environments, high availability, intelligence, automatic tuning, monitoring, backup and restore, migrations, Arc enabled SQL Server and UX. Dani has also worked on delivering data mobility features for on-prem. SQL Servers 2016-2022, and SQL Server Management Studio (SSMS). His experience brings in more than 15+ years of product innovation worldwide starting from Silicon Valley start-ups innovating Internet technologies to enterprise innovation in the intelligent cloud space.

Dr.SubraMANI Paramasivam is a MVP, Owner of Global AI Meetup & 3 Power BI Groups, Microsoft Certified Trainer and Head of AI, Data Science, ML & BI at DAGEOP Ltd, having 21+ years of AI, Data & BI experience.

Victoria is Data Architect who recently completed a research PhD looking at best practice and database systems management. Received the AOUG Will Swann Award for Innovation and Knowledge Development for Research, and is a Microsoft Data Platform MVP

Drew Skwiers-Koballa is a Program Manager at Microsoft in the Azure Data SQL Tools and Experiences team.

I'm a senior architect for Microsoft BI solutions at Hitachi Consulting with over twelve years of designing BI solutions under my belt. I am keen on architecture design, development frameworks and very high quality code.

Director of Data Management at Lifepoint Health, SQL/Azure cost management specialist, active blogger and speaker, user group leader and co-organizer of SQLSat Nashville.

Dustin Vannoy is a Data Engineering Consultant with 15 years experience solving business problems with analytics and big data solutions. He is passionate about all aspects of data engineering, especially building data platforms and streaming data pipelines. He currently focuses on building data lakes and data pipelines in Azure with Apache Spark, Kafka, Python, and Scala. Dustin is a technical leader in San Diego and the co-founder of Data Engineering San Diego group. He encourages others to grow their data skills by making tutorials and speaking, particularly around Southern California and Baja California.

Ed is an Engineer working at endjin, after graduating from a Mathematics degree 8 years ago. Throughout his tenure at endjin, he has been implementing intelligent cloud & data platforms for clients of all sizes and industries. Ed is particularly passionate about Microsoft Fabric, Azure Synapse Analytics and Power BI, and heads-up Power BI Weekly, a free weekly newsletter to help the community keep up with the latest and greatest developments from the Power BI ecosystem.

Over a 20 year career, Ed has spent his time working and operating a number of complex data-rich applications. Although my career has toggled between applications architect and data architect, these days I spend most of my time working with data & AI. Currently I spend my time working in Kerv Digital's Data Enablement team; enabling our customers in their missions by strategizing, scoping, delivering their data platforms with technologies such Power BI, Azure Synapse, Databricks, Fabric and Power Platform. I'm a runner as well. When I'm not doing data, that I'm likely to be training for my next big race.

I am SQL Server contractor, doing specialized SQL Server development work in the finance and investment banking industry in London. My employment history include KPMG, JPMorgan , Collins Stewart, Microsoft & T-Systems

Ed Pollack has 20+ years of experience in database and systems administration, which has developed his passion for performance optimization, database design, and security. He has spoken at many SQLSaturdays, 24 Hours of PASS, and PASS Summit. This led him to organize SQLSaturday Albany, which has become an annual event for New York’s Capital Region. In his free time, Ed enjoys video games, traveling, cooking exceptionally spicy foods, and hanging out with his amazing wife and sons.

Edwin M Sarmiento is the Managing Director of 15C and specializes in high availability, disaster recovery and containerizing SQL Server

Edwin Sarmiento is a Microsoft SQL Server MVP from Ottawa, Canada specializing in high availability, disaster recovery and system infrastructures running on the Microsoft server technology stack.

Registered Nutritionist & Expert in Clinical Nutrition and Diagnostics Efi has been a dedicated nutritionist since 2006, with a strong academic foundation and over 15 years of professional experience. She earned her degree in Nutrition and Dietetics in Greece before completing a master’s degree in Diabetes Mellitus in London. Her passion for advancing healthcare led her to conduct research on insulin sensitivity and diabetes at the renowned August Krogh Institute in Copenhagen. Now based in Germany, Efi has expanded her expertise as a registered nutritionist specializing in diagnostics for complex health issues, working in close collaboration with doctors. Her integrative approach combines science-backed nutritional strategies, diagnostic evaluations, and therapeutic interventions, such as vitamin and mineral infusion therapy. Certified in managing irritable bowel syndrome and gut microbiome health, Efi is skilled at interpreting bloodwork to recommend tailored supplement regimens. Efi's work is deeply patient-centered, addressing the needs of infants, children, and adults. Her methods include motivational techniques, systemic analysis, and intuitive eating, ensuring a holistic approach to wellness. In cooperation with medical professionals, she also incorporates bioidentical hormone therapy into treatment plans. Efi's areas of expertise span metabolic disorders, autoimmune diseases, gastrointestinal health, fertility and pregnancy nutrition, food intolerances, and more. Whether guiding patients through post-surgical nutrition or managing chronic conditions, she empowers individuals to achieve sustainable health and well-being. Her philosophy echoes the timeless wisdom of Hippocrates: "Let food be thy medicine, and medicine be thy food."

Eivind is from Trondheim, Norway and works as a consultant helping customers get the most out of their cloud data platforms. Eivind is interested in all things technology.

Meet me, a BI Consultant with a Master’s in Telecommunications Engineering from Politecnico di Milano. With a couple of years of experience in different industries, I bring a unique perspective to the intersection of tech, business, and design. Passionate about both Power BI and UX Design, I find immense joy in combining the two to create impactful data visualizations. When I’m not working magic with data, I can be found exploring the world, picking up new languages, doing yoga, and immersing myself in great books.

Els van Vessem (they/them) works as a BI Consultant/Data Engineer for a national government organization in The Netherlands, after 5 years working in data for organizations in healthcare. They focus on topics of diversity, non-data skills needed for data jobs, compassion and mental health. Outside of work they hang out on bluesky (@geekingthething), help events with their code of conducts and harassment/abuse policies, read a whole lot of books, and spoil their two kitties.

I’m passionate about technology since childhood, from consumer electronics to enterprise hardware/software and everything in between. Following this passion, I pursued an education focused on scientific and technical fields, becoming an IT Engineer at the end of my academic career in Milan. I often spend my free time trying to learn something new and be up to date on the topics in my interest, allowing me to maintain and develop my skillset. In these years focused my interests on the Microsoft Data Platform and had the opportunity to attend to a great number of courses and webinars from SQL Server experts from all around the world. During the years, through studies and international experiences with customers (in USA, Canada, France, Germany, Switzerland, etc..) and mentors, I’ve developed a transversal knowledge that involves both the elements of an architecture (from the application need, the queries, to the configuration down until the hardware/cloud architecture itself) and how to exploit it in order to give to the business the value that needs. On the job I usually nd myself being the go-to guy that both senior and junior employees approach to tackle particularly tricky issues or asking for advice; I appreciate whenever this happens as I’m stimulated by new problems to solve and I enjoy sharing my knowledge to empower others: In fact, I own a blog dedicated to the Data World, with a special attention to the technical and performance aspects of SQL Server and PowerBI (https://tsql.dev)

My name is Emil and love BI and I love teaching BI. Together with my wife Katie, we run a website and a User Group where you can learn more about BI :)

Emilie Rønning, a data girl in an Azure world. She is a managing data engineer, based in Oslo, Norway. In addition to creating well-functioning insights and analysis data platforms, Emilie loves creating and implementing structure and solutions automating manual processes for her clients. When not geeking out, she enjoys a long hike and a night or two in her hammock.

Emily is a Program Manager for Azure SQL Database at Microsoft working on High Availability offerings for Azure SQL Database and guaranteeing that customers have the best experience possible. From studying Computer Science and Statistics in college to obsessing over collecting and analyzing data at work, she is passionate about making data driven decisions.

Emir Ayar is a Senior Tech Lead Solutions Architect with the AWS Prototyping team. He specializes in assisting customers with building ML and generative AI solutions, and implementing architectural best practices. He supports customers in experimenting with solution architectures to achieve their business objectives, emphasizing agile innovation and prototyping. He lives in Luxembourg and enjoys playing synthesizers.

Senior consultant at Simpsons Associates focusing on data on the Microsoft platform

Eric has been working with SQL Server since version 6.5. He is currently working for IMGroup the MS Worldwide BI Partner for the last 3 years. Prior to this he managed development effort for a number of dotcoms and another consultancy. Eric has presented multiple sessions for UK SQL Server User Group events and written for a number of magazines including Enterprise Server Magazine.

Is a combination of House of Pain and Bobby Brown

Microsoft Data Platform MVP, ex-Leader of Power BI Usergroup Denmark - Huge Power BI fan and :-)

Erika Bakse began her business intelligence career three years ago when she joined the Data Inspirations team. She has helped develop training curricula for use of the various SQL Server business intelligence technologies and is a contributing author of Microsoft SQL Server 2008 Reporting Services Step by Step (Microsoft Press, 2006). Her blog is available at erikasblog.datainspirations.com, and she tweets as @BakseDoesBI

Erin is currently the Data Operations Team Lead at Trean Corporation in Wayzata, MN, USA. In 2023, Erin was honored as a Microsoft MVP for Data Platform community activity. She has been working with SQL Server for nearly 20 years, both as a developer and a database administrator. Over the past several years, PowerShell and Azure have become areas of interest.

Erin Stellato is a Principal Consultant with SQLskills and a Microsoft Data Platform MVP. She has worked with SQL Server since 2003. Her areas of interest include internals, performance tuning, and high and high availability and disaster recovery.

Erland Sommarskog is an independent consultant from Stockholm. He has been working with SQL Server since 1991. He was first awarded SQL Server MVP in 2001, and has held the award since.

Erwin de Kreuk is a passionate Data Platform / Sql Server enthusiast. Working as a Lead Data and AI for InSpark, #1 Microsoft Partner of the Year in the Netherlands. Speaking on different National and International Events.

Eugene Meidinger works as a BI consultant and Pluralsight author, specializing in Power BI and Azure. He has been working with data for 10 years.

Evangeline is a Senior Program Manager at Microsoft with 10 years of experience spanning data governance, data privacy, data management, and analytics.

Ewan has worked for Microsoft for seven years. He currently works as a program manager in the Business Platform Division on the SQL Customer Advisory Team (SQLCAT) working on large scale OLTP SQL applications based in the UK.

I am an enthusiastic Data Analyst and Engineer specialists that believes in a world where the right information for the right people at the right time empowers people and businesses, however this world can be improved. I look forward to creating this world for you, your business and all of us by automating and making sustainable solutions. With a C# developer background, more than 15 years’ experience in the Data and Microsoft landscape with the last 7 years working as an Azure Data Engineer Freelancer based in the Netherlands. I have a wide experience in several business sectors such as retail, financial, banking, healthcare and more. An active and enthusiastic Data & AI community member that like to hear and share experiences, knowledge and fun. Working as smart and efficient as possible within or guiding a team are the bases of my work, where knowledge and communication are always promoted. My ambitions are to look one step ahead, keep innovating and work in new challenges where Big Data, Data Analytics and Business process an important role take place.

Fabiano loves to conquer complex, challenging problems, especially the ones that others aren’t able to solve. Data Platform MVP since 2011, with over a decade of experience, he is well known in the DB community for his performance tuning skills.

Data Analytics Consultant at Adatis, I have a deep passion for data and a strong commitment to advocating for a healthy and balanced lifestyle. Despite my relative youth and fitness, I've come to appreciate the importance of embracing healthy habits from an early stage, and I'm dedicated to continually learning and adopting these positive habits

Microsoft, Databricks (Spark) and Terraform (HashiCorp) certified consultant with over 15+ years’ technical experience. Specialising in Business Intelligence, Azure Cloud and Power Platform, with extensive experience on delivering end-to-end cloud solutions across a wide range of industries. I am a data, cloud & DevOps enthusiast with a passionate for automation and like sharing knowledge with the data community. I enjoy running, swimming, football and learning new technologies.

Felicity is a Senior Cloud Solution Architect, with a focus on data, analytics and AI, in the EMEA Digital Natives team at Microsoft. Prior to joining Microsoft, she was Head of Business Analytics at the A-Plan Insurance Group and has previously worked in other organisations delivering data projects and driving data adoption for over ten years. She is a co-organiser of the Oxford Microsoft Data Platform user group.

Felipe is a Data Platform Architect at SolidQ based in Brazil and working with customers all over the world in BI and DW projects, being one of the few SQL Server FastTrack specialists and delivering training on this subject to both Microsoft and HP worldwide. He is the president of the Brazil Virtual PASS Chapter (www.virtualpass.com.br) wich has over 600 SQL Server articles and is actively helping the community in presencial and live meeting events. He is also one of the organizers and speaker of the SQL Saturday #100 and frequent speaker in the 24 Hours of PASS Latam, Teched Brazil and other community events.

Francesco Quaratino is Senior SQL Server DB Administrator & Developer. He has been working with MS-SQL Server for more than 10 years now and he really enjoys his job. He is a MCDBA, MCTS 2005 and 2008, former MCT.

Enthusiast of data & Power BI. I love analyzing and specially solving problems. I work as a Power BI Lead-Administrator. I am a public speaker in the Spanish & English Power BI community. Co-founder and administrator of the Malaga Power BI User Group. Owner of www.PowerBIStyle.com.

Frank Geisler is the owner and CEO of GDS Business Intelligence GmbH, a leading Microsoft Solution Provider specializing in Data and AI. He holds numerous prestigious certifications, including Data Platform MVP, MCT, Azure Solutions Architect Expert, Azure Security Engineer Associate, Azure Data Engineer Associate, and DevOps Engineer Expert. In his role, Frank excels in building robust Business Intelligence systems leveraging Microsoft technologies such as SQL Server, Azure Data Platform, Microsoft Fabric, and Power BI. He is also proficient in constructing Azure infrastructures and architectures using PowerShell and Bicep. Frank is a prolific author, having written several bestselling books including "Power BI für Dummies," "Azure für Dummies," "Docker für Dummies," and "Pro Serverless Data Handling with Microsoft Azure." As a frequent speaker, he has delivered insightful presentations at major national and international conferences like the PASS Community Summit, SQL BITS, and SQL Server Konferenz. In addition to his professional achievements, Frank co-founded PASS Deutschland e.V. in 2004 and has served on its board of directors for many years. He also leads the Microsoft Data Community Regional Chapter Münsterland, contributing significantly to the community's growth and development.

With over 23 years of experience on IT and Data Platform, Freddie had the opportunity to work in different big IT players, supporting and implementing a wide range of Data products. At Microsoft, Freddie worked on different segments and industries with products such as SQL Server, Azure SQL DB, Azure SQLDW, Azure Synapse Analytics, Azure MySQL and Azure Postgres SQL. With experience working with different stakeholders, Feddie helped to implement, support and optimization of customer workloads, along with architecture and system designs on Data Platform. More recently, Freddie joined the Microsoft Fabric Product group as member of Fabric CAT Team.

Gabi Münster (she / her) started working with SQL Server technologies in 2005. After some short excursions into Web Application development and a long and inspiring time as a BI consultant / Data architect at oh22data AG (including experiencing being a Data Platform MVP), she joined Microsoft as a Senior Program Manager at the Fabric CAT team in March 2022. She speaks at regional chapter meetings, national and international conferences. Since 2016 she also supports a regional chapter as co-lead. Apart from BI topics she also supports Diversity topics.

Gail is a database specialist from Johannesburg, South Africa, working for Entelect Software.

Gary is COO at XLCubed. Much of his time is spent liaising with customers and our partner network on their needs within BI, their usage of the XLCubed suite, and ensuring that future development plans incorporate their feedback.

Gary Short works for Developer Express as the Technical Evangelist on the frameworks team. He has a deep interest in technical architecture, especially in the areas of technical debt and refactoring. Gary is a C# MVP and gives presentations at events throughout the UK.

Gary Short is the founder of Darach.ai an AI/ML modelling company that allows you to make better business decisions by predicting the future.

Gaurav Malhotra is a Principal Group Program Manager in the Azure Data Governance team at Microsoft. Gaurav has 10+ years of experience in IT industry shipping scalable, distributed governance, big data services on cloud. Gaurav specializes in data governance, big data integration, helping customers solve data governance, big data analytics challenges by providing patterns, best practices, and solution architecture guidance. He works as a Group Product Manager for Azure Purview, a geo-distributed, unified data governance service in azure to maximize business value of data. Gaurav is passionate about delighting customers, and fostering customer focus culture in teams. Gaurav is a regular speaker at several Microsoft and external conferences related to data governance, big data analytics, enterprise information management, and other data, governance related topics.

After many years working with SQL Server and the Microsoft BI stack my work now revolves around software delivery and infrastructure automation across a range of platforms and tools. I’m also interested in the human aspects of software delivery and the application of systems thinking to the nebulously defined field of “DevOps”.

Gavin Payne is a specialist at helping businesses of all sizes grow faster by evolving their analytics, data and cloud capabilities.

Gavita Regunath is a passionate data scientist with Advancing Analytics, a mother, wife, mentor, and addicted to learning new things. In her spare time, she loves spending time with her family and enjoys fulfilling her STEM role, where she delivers AI and machine learning lessons to primary school children.

Geoff has worked on SQL Server since the original OS/2 Version and the first SQL Beta on Windows NT 3.1. He is an MCM SQL Server 2008

Geovanny Hernandez is a Database Engineer and has worked with SQL Server since 2005, he has been working in projects in America and UE for different industries as games online, publishing and banks. He holds MCP/ MCSA / MCTS and MCT certifications

Gerhard has been implementing traditional BI and data warehouse solutions based on the Microsoft Data Platform for over 15 years and has been sharing his knowledge with the community ever since. With the rise of "Big Data" over the last years he also shifted his interests towards new technologies, mainly related to the Hadoop eco system to fight the masses of data he frequently encounters at his customers. Having this strong background with the Microsoft Data Platform, he always tries to combine this "old" and the "new" world which still have a lot of things in common!

Gert Drapers is the Principal Group Program Manager for Project Juneau, the next version of SQL Server developer tooling shipping as part of SQL Server “Denali”.

Gethyn is a Microsoft Data Platform MVP, SQL Server consultant and trainer specialising in the Microsoft Data Platform. Gethyn runs a small consultancy practice in the UK with clients across Europe and North America. The consultancy practice specialises in SQL Server upgrades, migrations to Azure, database security, architecture of highly available data platforms and database performance. Gethyn has published two books relating to SQL Server, one on SQL Server 2014 new features, and another on the Azure IaaS offering. He is also a Microsoft Certified Trainer for a number of years and has delivered approximately 200 training courses. He maintains a data platform themed blog on his website www.gethynellis.com

Gianluca Sartori is a SQL Server MVP, independent consultant and performance tuning specialist. He has been working with SQL Server since 1999. He is currently working as lead DBA at a famous Formula 1 team.

Ginger is a Data Platform MVP and Microsoft Certified Trainer who shares what she has learned working with data technology at clients by providing speaking to people around the world. She maintains an blog at desertisleql.com on these topics.

With over a decade of experience in the technology and banking sectors, Giran is a seasoned professional with roles encompassing Software Engineering, Solution Architecture, Product, and Technical Sales. As a forward-thinking leader, Giran has a proven track record of product innovation, driving digital transformation across enterprises, and leading cross-functional teams to unlock customers' key business goals. Giran is dedicated to pushing the boundaries of people, processes, and technology, and is always eager to connect with like-minded professionals to explore new opportunities in the era of Data & AI.

Giulia specializes in Power BI, Power Apps, and Power Automate, leveraging these powerful tools to drive data-driven solutions. With a background as a teacher, she is passionate about sharing her knowledge and empowering others to harness the full potential of technology. "I discovered Power Tools during my career transition, and it ignited my enthusiasm for data visualization and automation. I love helping others understand how these tools can transform their workflows and decision-making processes. As a consultant and trainer, I strive to inspire my clients to see the endless possibilities that Power Tools offer."

Founder of KnowThyBrand Women, Giulia is a social entrepreneur dedicated to helping women in business to build sustainable ventures and career paths. Giulia leverages over 19 years of experience in branding and a proven experience in working with female talent and entrepreneurs to deliver effective gender inclusion solutions. In addition, Giulia is a speaker, a moderator, and the host of the podcast “KnowThyBrand, a podcast to champion gender inclusion”. Always curious and inquisitive, Giulia worked and lived in Spain, Belgium, Australia, Singapore, the UK and Luxembourg.

Gloria Georgieva, an acclaimed, award-winning Data Engineer at PRA Group, leads innovation within the Data and Insight Team. With a profound dedication to data and extensive experience, she is reshaping the landscape of data engineering. Beyond her professional achievements, Gloria excels as a multi-record-breaking dancer, recently setting the record for the highest number of consecutive traditional Bulgarian dances performed.

Gojko Adzic runs Neuri Ltd, a UK-based consultancy that helps companies build better software by introducing agile practices and tools and improving communication between software teams, stakeholders and clients. His programming story so far includes equity and energy trading, mobile positioning, e-commerce, betting and gaming and complex configuration management. &#x0A; Gojko is the author of several popular printed and online guides on acceptance testing, including Bridging the Communication Gap, Test Driven .NET Development with Fitnesse and Getting Fit with .NET, and more than 200 articles about programming, operating systems, the Internet and new technologies published in various online and print magazines. He is the primary contributor to the DbFIT database testing library which is used by banks, insurance companies and bookmakers worldwide.

Gosia Borzecka is a Microsoft AI MVP and AI Engineer at Avanade. She is a full-stack .NET and React developer with Office 365 experience. For the last two years, she has been interested in AI and Machine Learning (and Python!), and during her day job, she helped customers bring AI and ML models into the Modern Workplace. Gosia is also an international speaker, co-leader of NottsDevWorksop, and co-leader of AI 42, where she organized a few AI/Office 365 Bootcamps and AI/ML-focused meetings. Twitter: https://twitter.com/GosiaBorzecka Instagram: https://www.instagram.com/gosia.ai/ Blog: www.gosiaborzecka.net

I am a Principal Azure Data Engineering Consultant with a passion for infrastructure, networking and security, and a focus on Azure Databricks Lakehouse implementations. I am also a Microsoft Data Platform MVP, and I co-founded DevUp, a social mobility initiative for removing barriers to technology.

Grant Fritchey is a Data Platform MVP and AWS Community Builder with over 30 years’ experience in IT, including time spent in support and development. He has worked with SQL Server since 6.0 back in 1995. He has also developed in VB, VB.NET, C#, and Java. Grant has written books for Apress and Simple-Talk. Grant presents at conferences and user groups, large and small, all over the world. He joined Redgate Software as a product advocate in January 2011.

Grant Fritchey, SQL Server MVP, works for Redgate Software as a Product Advocate. He is the author of the books SQL Server Execution Plans (Simple-Talk) and SQL Server Query Performance Tuning (Apress).

Greg is a Business Intelligence Team Lead at Kearney Warsaw. He serves as a Power BI technical Lead for Kearney. He has proved his lecturing and teaching skills by running Power BI community events as well as internal trainings at Kearney at all levels, ranging in audience size from 5 to 250. Greg has been leading a number of Power BI workshops aimed at experienced professionals, students as well people willing to explore the art of possible in Business Intelligence. He has experience at conveying his knowledge at various levels, ranging from beginner to expert. Greg holds a number of Microsoft Certifications including Power BI - related ones: PL-300, DA-100 and 70-778.

Working with Power BI for over 7 years Power BI External Tool "Measure Killer"

aka GrumpyOldDBA www.grumpyolddba.co.uk. Worked with SQL Server since 6.0 Production DBA who tends to specialise in server and application performance tuning.

A Specialist Solutions Architect in the relational database space, focusing on migrations, OpenSource database engines and SQL Server.

Guy Glantser, Data Platform MVP, is the leader of the Israeli PASS group and also the CEO and founder of Madeira Data Solutions. His career has been focused on the Microsoft Data Platform for the past 20 years.

Haider has over 25 years of experience pre-dominantly in data. He has designed and implemented multiple greenfield business intelligence applications, data lake and data warehouses. He has worked across industries, across geographies and across customer segments. He is currently working with Microsoft and participate actively in various forums and events talking on topics such as Data strategy, Data Governance, Data Architecture, Data modernisation and Open source database technologies

Hamish Watson is passionate about community, devops, data and making a difference. Educating and helping others is a driver for Hamish and he speaks both locally and internationally and is a repeat guest lecturer at a local university.

Harel Safra is a Data Platform Engineering Team Lead at Riskified, a Fintech company focusing on fraud prevention. His team manages the online data platform supporting real time fraud detection systems. He has worked in various Data And Infrastructure roles throughout his career, always striving for simpler ways to achieve scalable, optimally performing systems

As a Database Migration Consultant, I specialise in guiding organizations through complex modernization journeys. With extensive experience leading mission-critical migrations, I help teams navigate challenges from legacy systems to modern cloud platforms. My passion lies in developing practical solutions for near zero-downtime migrations and risk mitigation strategies. I have Engineering experience as well including Ora2PG, MSSQL2PG and Ora2MSSQL(legacy application) migrations.

Harry Aujla serves as the Director of Partner Alliances at SIOS Technology Corp. With a comprehensive background spanning more than two decades in the field of IT business continuity, he offers a substantial wealth of knowledge to enterprises aiming to establish seamless IT continuity strategies across their operations. His consultancy efforts have spanned diverse industry verticals including manufacturing, transportation, government, and others, allowing him to represent specialised vendors proficient in high availability, disaster recovery, and fault-tolerant computing methodologies. Throughout his extensive career, Harry has held various roles including that of a technical consultant, technical trainer, and salesperson.

Hasan Savran is Microsoft Data Platform MVP, BI Architect and Microsoft Certified Solutions Developer. He has a unique 13 years background in Information Technology and Business Intelligence systems.

My name is Hector Sven, it has been almost 20 years since I graduated from college as an IT Engineer and I have been working ever since for many different companies and industries; facing all sorts of problems, overcoming challenges, dealing with people, embracing multicultural environments I grew a body of knowledge that I think is worth sharing. My background is on the area of Data Engineering and with a few exceptional projects, working with Microsoft Technologies, last 8 years I have been working with Azure cloud-ecosystem, I have 6 associate certifications on data-related technologies and a DevOps expert ... visit my linked in profile https://www.linkedin.com/in/svenchio/

Heidi Hasting is a Business Intelligence professional and former software developer with over seven years experience in Microsoft products. She is an ALM/DLM enthusiast and Azure DevOps fan and co-founder and organiser of the Adelaide Power BI User Group. Heidi is a regular attendee at tech events including Azure Bootcamps, DevOps days, SQLSaturdays, Difinity and PASS Summit.

Heini is a math teacher turned Azure expert. With her background in mathematics and teaching, she has a great passion for problem solving, simplifying complex things and a unique approach to architectures. She is a DevOps Consultant at Polar Squad and a Data Platform MVP, specializing in Azure infrastructure and the data platform. She has been working with customers large and small for the past several years to help them sort out their path to the cloud and make sense of their architecture - both hybrid and cloud. She has worked extensively with both Azure infrastructure and analytics solutions, and makes the most of this skillset in her projects, as well as while speaking. On her free time Heini spends time in the nature, either snowboarding or mountain biking, depending on the season.

Since the introduction of SSIS/SQL2005 Henk has been an international and frequent presenter, who loves to talk & demo about his favorite topic: how to make data perform! Since this year also into Azure GreenOps: how to run your cloud efficient and sustainable!

Henning is a computer scientist and part of the Azure Data Explorer product group.

Henrik Staun Poulsen has been working with databases for the past 30 years, from early SQL Server 7 to the the best database; Azure SQL Database.

Hollie Whittles is an award winning TEDx speaker and Director of two digital companies – FraggleWorks and Purple Frog Systems. Her passion is to EDUCATE, ENTERTAIN and ENGAGE. Spending more than 7000 hours speaking to audiences across the UK, she has helped hundreds of business owners to grow their businesses. Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get the results they want through adoption of the right technology, strategic planning and digital marketing. Hollie is also the national skills policy champion for the Federation of Small Businesses (FSB). In 2021, Hollie was awarded in the UK Spotlight Awards for her work in the UK Business Technology Community by CompTIA. In 2020, she was named as one of the top 40 Women in Tech by Digital Women and won the national WomanWho awards in the business networking category. She was presented with a certificate from the British Computer Society for her work in the UK digital industry in 2018. In 2014, Hollie was voted one of the Top 50 Women in Tech by PCR Online and was Woman of the Year finalist.

Holly Smith has over a decade of experience working with Data & AI teams in a variety of capacities from individual contributors all the way up to leadership. She has spent the last five years at Databricks working with many multi national companies as they embark on their journey to develop their data maturity. She also works with the non profits Datakind UK and Tech Talent Charter to advise on data strategy and operations.

Hubert works at Cogit as BI Practice Lead (since 2007). He helps customers to gather their data and convert it into valuable information using Microsoft Data Platform technologies. Hubert manages two UG's: Data Community Poland (Warsaw Chapter) and Warsaw Power BI User Group. In his spare time, he teaches DataViz on two universities

Hue Holleran specialises in Enterprise and hyperscale cloud solutions as a 25-year veteran professional consultant to 100+ of the largest global brands in various industries .

Hugo is a Cloud Solutions Architect and Microsoft Azure enthusiast, specialized in Microsoft Azure, Microsoft stack, and design and develop Cloud solutions. He works as an independent contractor, helping customers to migrate existing applications to Azure and deliver Azure cloud-based solutions to enable digital transformation. Also, he is a tech community contributor and public speaker in local tech communities and conferences. Hugo is a passionate person for technology, innovation, and new challenges.

Hugo Kornelis is an established SQL Server community expert who spends a lot of time at various conferences. He is also a blogger, technical editor of a variety of books, and Pluralsight author. He was awarded SQL Server MVP and Data Platform MVP 17 times (2006 - 2016 / 2019 - now). When not working for the community, he is busy at his day job: freelance database developer/consultant. Hugo has over 25 years of SQL Server experience in various roles. Starting from a strong database design background, he has spent the last ten years specializing in execution plans and query performance tuning.

I joined Redgate in June of 2022, having studied both Computer Science and Cloud Computing as a Masters Degree. Specialising in Database Automation, My job is to bring expertise in implementing CI/CD DevOps practices, demonstrate solutions and products to customers and deliver internal and external presentations around DevOps. I regularly attend conferences where I lead conversations, speak and deliver to large groups of customers, including PASS Summit, Data Saturdays and SQL bits. I also delivered a speaker session at Redgates Level Up: Tech. I have a deep passion for DevOps, and love travelling and speaking to new people and topic leaders. I regularly run sessions with large clients for Redgate, either called DevOps In a Day or Level Up With Flyway, where I speak and demo technical demonstrations around Database DevOps. I have also, recently lead the rollout of the new Flyway AutoPilot Project for Redgate! All of my experience, and large customer interactions I channel into my DevOps based Blog / Website, including code repository to help anyone who wants to replicate my work. Found below: HuxleyKendell.com

Huxley joined Redgate in June of 2022, having studied both Computer Science and Cloud Computing as a Masters Degree. Specialising in Database Automation, Huxley brings expertise in implementing CI/CD DevOps practices, with over three years experience working with some of the largest companies in the world!

Hylke is a BI and Data Analytics consultant. He has delivered data and BI solutions for various organizations for over 15 years. His focus is SQL Server, Azure, Fabric and Power BI. But he found everything interesting, as long as it involved data. Hylke also provides training on these topics and speaks regularly at national and international events. The biggest fun of all this? Gaining new knowledge!

Ian has worked in various aspects of computing, including computer networking, embedded real-time systems, broadcast television systems, medical imaging, and all forms of cloud computing. He is a Technical Fellow at endjin

I am a Principal Consultant with&nbsp;IMGROUP - a leading Microsoft Information Management consultancy. I've worked as a consultant specialising in information management on the Microsoft platform&nbsp;for over ten years.

Inês Portela is a dynamic and fun-loving portuguese girl who thrives on the challenge of analyzing data and drawing meaningful conclusions from it. She has a knack for uncovering insights, turning numbers into actionable strategies, and has a strong enthusiasm for problem-solving. With a natural curiosity, she is constantly seeking new opportunities to apply her analytical skills and make a positive impact through data-driven decision-making. In addition to her enthusiasm for data analysis, she has a deep love for traveling and immersing herself in diverse cultures

Results-driven and highly analytical professional with a proven track record of success in data analysis across various industries including consulting, marketing, insurance, sales, and product development. Adept at identifying key insights and trends within complex datasets, utilizing advanced analytical techniques to inform strategic decision-making and drive business growth. Strong communicator who can effectively present findings to technical and non-technical stakeholders. Skilled in data visualization and the use of various analytical tools and software. Committed to continuous learning and staying current with the latest industry trends and technologies. Ioannis holds a B.Sc. in Agricultural Economics from Agricultural University, GR and an M.Sc. in Business Analytics from Essex University, UK, and a Data Science BootCamp Certificate with Le Wagon Berlin - Batch 954.

Isaac Kunen is a senior program manager for StreamInsight, where his most recent work has been on high-availability. Before joining the StreamInsight team, Isaac spent several years on the SQL Server engine team working on contained databases, spatial database support, SQL CLR, and many other aspects of database programmability. Prior to joining Microsoft in 2005, Isaac was a developer at BEA Systems.

Isi is a Senior Marketing Executive at Advancing Analytics. They've working in marketing in the data space for 4 years, with a keen interest in social media and videography. Outside of marketing, they can be found hiking in the countryside, or curled up with a book.

2009 - now CTO of Twingo

Itzik Ben-Gan is a T-SQL trainer at and co-founder of Lucient. He is a Microsoft Data Platform MVP, author of many T-SQL books, and a regular speaker at SQL Server related conferences.

*Speaker at SQLBITS 2023 *8+ years of experience in Data Integration, Data Warehousing and Big Data Analytics using Microsoft Stack: SQL Server 2008/2012/2016/2019, SSIS, SSRS, SSAS, Power BI, Azure Synapse Analytics, Azure Storage, Azure DevOps, C#. *Microsoft Certified: Azure Data Engineer Associate

Ivan Donev is a Data Platform Architect at the World Bank Group and a MVP Alumni. He is a certified Microsoft Expert and Trainer since 2015. Ivan is passionate about data, knowledge sharing and has experience in setting up large enterprise data solutions, ranging from on-prem Application and Datawarehouse databases, to modern, cloud-native analytics platforms to manage the wealth of data every organization has.

Jakub Szymaszek is a Program Manager working on security technologies for the Azure data platform. He has shipped multiple features in Azure SQL and SQL Server, including Azure Active Directory authentication, Transparent Database Encryption, Always Encrypted, and ledger. Jakub has been a frequent speaker at industry conferences, including Ignite, PASS Summit, SQL Bits, and Tech Summit.

Jakub Szymaszek is a Program Manager in the SQL Team at Microsoft. He has worked on multiple SQL technologies, including Azure Active Directory authentication, Database and Always Encrypted and confidential computing. Before joining Microsoft, Jakub was a consultant and a technology instructor at Salesforce and Boland Software, and prior to that, he was a researcher at the Institute of Computer Science at the AGH University of Science and Technology in Krakow, Poland. Jakub holds MSc and PhD in Computer Science from UST.

Jakub Szymaszek is a Program Manager working on security technologies for the Azure data platform. He has shipped multiple features in Azure SQL and SQL Server, including Azure Active Directory authentication, Transparent Database Encryption, Always Encrypted, and ledger. Jakub has been a frequent speaker at industry conferences, including Ignite, PASS Summit, SQL Bits, and Tech Summit.

I am an AI consultant at Advancing Analytics, having originally started out as an Electronics Engineer before migrating in to the world of Data and then Data Science. I take a particular interest in both Generative AI and Geospatial Data Science, having completed many projects in both areas.

James Boother is a Principal Consultant and Microsoft Certified Master working for Coeo following 15 years experience within the software industry. James helps Coeo's clients scope, design, deploy and performance tune their Microsoft SQL Servers

James has spent nearly 20 years delivering high quality software solutions addressing global business problems, with teams and clients across 3 continents. As Director of Engineering at endjin, he provides technology strategy, data insights and engineering support to organizations of all sizes - from disruptive B2C start-ups, to global financial institutions - to enable them to deliver on the vision of a modern, data-driven, cloud-first organization.

James is a Microsoft Data Platform MVP and the Azure Data Platform and Visualisation Practice Director at Altius Consulting. Author of the Icon Map Power BI custom visual.

James is a Senior Product Manager at Microsoft

James McGillivray, Data Management and Analytics MCSE, has been working in Business Intelligence for over a decade. He spends his working hours building solutions that allow people to make informed decisions. quickly and accurately. He is a Director at South African Data Consultancy, Cobalt Analytics. Before his career in data, James was an avid musical theatre student and musician. This love for performance has developed into a passion for developing and delivering presentations that are informative and enjoyable. James speaks frequently at Data Community Events, and has presented at some of the most well-known Data Events around the globe, including PASS Summit, SQL Bits and the Power BI World Tour.

James is the Product Management Lead for SQL Server Big Data Clusters. He is passionate about delivering highly scalable solutions that are creative, simple and elegant. You can find him on twitter @jrowlandjones.

James is a Microsoft data platform solution architect in the New York Metro area. He specializes in the use and application of big data and advanced analytics on-prem, in the cloud, and hybrid.

James is a Microsoft Certified Master of SQL Server, developer, and automation junkie He loves nothing more than making things that are large, fast, and low maintenance.

James is a Financial Services Data Strategy & Management specialist, having advised many organisations on their data journey, leading client-side roles across Data Strategy, Data Architecture and Data Governance. James has delivered consulting advisory for many years supporting clients to realise modern data platforms, data ownership and data democratization. For the last 18 months James has led, through a data enablement role, the Data Strategy, Data Management and Data Governance adoption for a leading FTSE100 Investment Manager.

James is a Sr. IT Architect at Protective Life where he focuses on master data management and Power BI. Before Protective, he worked for a decade in healthcare analytics and has an early educational and professional background in Finance and Accounting. Outside of work he enjoys adventures outdoors, especially in his home of Colorado, USA.

Passionate about database engines and sharing some of my learnings on our journey

Jamey Johnston is a Senior Data Scientist/Engineer for a large independent oil and gas company. He currently works on data gathering, cleansing, and statistical/predictive modeling using R, Python, and SAS. He has worked with data for over 25 years!

Jamie has been a SQL Server MVP since January 2006 due largely to his contributions to the SSIS user community. He is a freelance SQL Server developer based in London.

Jan Pieter Posthuma is a Microsoft Data Consultant at DataScenarios (The Netherlands) and speaks frequently about different subject related to Power BI and the Azure Data platform .

Microsoft data platform expert and Azure solutions architect with passion for secure, high-performance, maintainable data-driven applications that can be deployed with confidence on-premises and in the cloud. Blogger and frequent speaker.

A Data Analytics/BI Consultant at Adatis with 10 years experience, working in different roles with data. He has been part of SQL-based, information systems and data solution projects in various industries using both on-premises and on-cloud solutions

Hi, my name is Jason I'm a Independent consultant and trainer focused on the Azure Data Platform. I spend most of my day helping clients solve business problems mostly in the Data and Advanced Analytics spaces. Sometimes this involves various and sundry cloud technologies including Azure Data Factory, Azure Synapse Analytics, Azure Data Lake Store, Azure Databricks, HDInsight and Azure SQL Database. I'm fluent in several languages including: SQL, C#, Python, and PowerShell. I'm a Microsoft Certified Master of SQL Server (MCM) and have been recognized for my technical excellence and evangelism efforts by Microsoft by being previously awarded the Most Valuable Professional (MVP) for the 6 years. I'd love to speak at your upcoming event or user group don't hesitate to email me or reach out on linkedIn or twitter. In my off hours I like to snowboard, karaoke, ride roller coasters and play arcade games

Jason Romans is a Business Intelligence engineer in Nashville, TN working with the Microsoft Business Intelligence stack. Jason started his career as a DBA and over the years moved to working in his passion of Business Intelligence and data modeling. His first computer was a Commodore 64 and he's been hooked ever since.

Jason is a BI consultant since the past 5 years and is enthusiastic about anything remotely related to SSAS and SSRS. He is often to be found tweeting on these topics at @de_unparagoned or blogging at http://road-blogs.blogspot.com

Jasper is a member of the Database Services team at Nationwide Building Society focussed on High Availability, Scalability, Performance Tuning and Monitoring. He has been a SQL Server MVP since 2003 and runs www.sqldbatips.com with a focus on providing free tools for the SQL Server community including ExpressMaint, SQL 2005 Service Manager and Reporting Services Scripter.

Jean Joseph is a Data Engineer & DBA and work for Microsoft as a Technical Trainer. He is a speaker, former Microsoft MVP, IT Event Planner, Blogger, Data Driven Community Builder, Founder & main organizer of Cloud Data Driven User Group & Future Data Driven Summit, highly experienced in Traditional Database, and Big Data technologies with a history of successes in designing, implementing complex technical projects for diverse businesses in various stages of their development. Acknowledged as a leader capable of mentoring teams of different backgrounds and talents and inspiring individual efforts to deliver.

Obsessed by Data, Power BI Fan, Innovation-driven, Business-oriented, Artificially-Intelligent, Community leader, I drive innovation and tech-passion at Avanade (after doing the same thing at Azeo for 10 years before being acquired by Avanade). I work for more than 20 years on challenging projects, from web to IoT including a lots of Data and AI. I am awarded as Data Platform MVP since 2008 and I’m intensively involved in French Communities.

Jeff Iannucci is a Senior Consultant with Straight Path Solutions. With over 20 years of experience with SQL Server development and administration, he enjoys sharing what he's learned by speaking, blogging, and creating video content. He has been a speaker at PASS Data Community Summit, is a content author for Pluralsight, and is also author of the upcoming book "Learn SQL in a Month of Lunches".

Jen McCown is an MCM in SQL Server, and co-owner of MidnightSQL Consulting, LLC and MinionWare, LLC. She produces IT training material for MidnightDBA.com, including training videos, the DBAs@Midnight webshow, blogs, reviews, and podcasts.

Jen Stirrup, recently named as one of the top 9 female Business Intelligence experts globally, is a well-known Business Intelligence & Data Visualization expert, Microsoft MVP and Regional Director, author & worldwide technical community leader.

Jen Stirrup is a #1 Amazon bestselling author and recognized leading authority in AI and Business Intelligence Leadership, a Fortune 100 global speaker, and has been named as one of the Top 50 Global Data Visionaries, one of the Top Data Scientists to follow on Twitter and one of the most influential Top 50 Women in Technology worldwide. Jennifer Stirrup is the Founder and CEO of Data Relish, a UK-based AI and Business Intelligence leadership boutique consultancy delivering data strategy and business-focused solutions. Jen has clients in 24 countries in 5 continents, and her client list includes Microsoft, the NHS, the UK and Northern Ireland Governments, The Ashridge Hult Business School, CBS Interactive, O’Reilly, and Virgin Atlantic. Jen contributed to the Winning Mindset book which made the Number 1 bestseller slot in Organizational Change on the Amazon US booklists. She holds postgraduate degrees in AI and Cognitive Science. Jen has authored books in data and artificial intelligence has been featured on CBS Interactive and the BBC as well as other well-known podcasts, such as Digital Disrupted, Run As Radio and her own Make Your Data Work webinar series. Jen has also given keynotes for colleges, universities, as well as donating her expertise to charities and non-profits as a Non-Executive Director. Jen’s keynotes are about AI Leadership, Diversity, and Inclusion in Technology 3. Digital Transformation 4. Business Intelligence. All of Jen’s keynotes are based on her two decades plus of global experience, dedication, and hard work.

Jens has been working with Microsoft Business Intelligence for more than a decade, with particular interest to Analysis Services. Jens is also currently managing Azure for the CatMan Solution application.

Jeremy is a Principal Consultant with Adatis, where he specialises in delivering BI and Data Warehousing projects using the Microsoft BI stack. He blogs at http://blogs.adatis.co.uk/blogs/ and is currently writing a book on Master Data Services.

Jeroen Luitwieler is a seasoned professional with extensive experience in data warehousing and data consulting. He has helped numerous clients build robust data platforms and create compelling Power BI reports. Specializing in ETL and IoT data processing, Jeroen has a deep understanding of the challenges and opportunities presented by modern data management. Currently, Jeroen is a Senior Product Manager at Microsoft, working on the cutting-edge of data integration as part of the Dataflows team. He is a thought leader in the industry and is excited to share his insights and expertise at the upcoming conference. Attendees can expect to learn about the latest trends and best practices in data warehousing, as well as the future of data integration and IoT data processing. Jeroen is a dynamic and engaging speaker, and his presentation is sure to be both informative and inspiring.

Jerry Nixon, a Microsoft Product Manager for SQL Server, focusing on SQL Developer Experiences and Data API builder. With more than two decades of experience, he excels in developing, designing, and delivering software. He's spoken at tiny venues and giant launch events. He's trained thousands of developers. Jerry is currently a Professor of Computer Science at Colorado Christian University in Denver. Advocating for users and clean, maintainable code, Jerry's core passions lie in accessible design, data engineering, and plain-ole software development. He has a deep history of field engineering for Microsoft's largest customers and craziest products. While most of his days revolve around Outlook, Visual Studio, and online Docs, what he enjoys most is teaching his three beautiful daughters Star Trek character backstories and episode plots.

Jes Borland is a Premier Field Engineer with Microsoft who has experience with wide range of SQL Server features from version 2005 through 2017, and is on the cutting edge with Azure technologies.

Jes Schultz is a Program Manager for Azure Arc-enabled Data Services at Microsoft who has experience with a wide range of SQL Server features from version 2005 through 2019, and is on the cutting edge with Azure technologies. Since graduating Fox Valley Technical College with an IT-Programmer/Analyst degree, Jes has worked as an SSRS developer, DBA, and consultant. Before joining Microsoft, Jes was a six-time Data Platform MVP, recognized for her community work. Jes tackles every project and problem with tenacity and her enthusiasm is unmatched in the SQL Server community. In her free time, Jes never stops moving, and counts fitness, coffee, cooking, and travel as essentials in life.

Jess Meats got a Masters in Maths and Computer Science at York. She then went straight to Microsoft as a SharePoint specialist, now a Partner Technology Advisor for SharePoint and BI. In her spare time, she juggles, studies kung fu and writes novels.

Jess Pomfret, started working with SQL Server in 2011 and enjoys the problem-solving aspects of performance tuning and automating processes with PowerShell. She's originally from Wiltshire but spent the last 14 years living in Ohio, USA.

Jessica is qualified professional with more than 15 years of experience in Project Management in several areas as Financial Services, Shared Services, Civil Engineering, Controlling and Planning Strategies, Merger & Acquisition, IT Technology, while occupy positions in regional and multinational organizations, vision oriented to business needs.

Jess is not currently presenting

Joana works at Devscope, where she has been knocking data out using BI data tools, mostly focused on the Microsoft stack. Whatever the architecture the goal is to build solutions that not only provide value to its users but are also clear enough so that everyone in the target business can explore with ease.

For more than a decade. I've been involved in the fascinating world of data! From SQL Server and SSIS, to Azure Data Factory, Synapse, Power BI, and more recently, Fabric. Day-to-day I'm a senior member of the data engineering team at Purple Frog Systems and in my spare time I run the Microsoft Data Platform Birmingham user group as well as my own blog. Running a user group allows me to connect with amazing folks and either teach or learn from like-minded people. I've had the privilege of speaking at various user groups and conferences, giving back to the community wherever I can. There's more to me than just data! I'm also the creator of the Data Luthier blog, where I talk all things tech and give a sneak peek into my other passion: guitars! Yup, I'm a total guitar geek – from playing to collecting, fixing, and even crafting my instruments.

Joe is a freelance consultant specializing in SQL Server scalability. The common approach to database performance tuning seems to be a laundry list of techniques with no unifying theme. Try random items until something works. Over time, one might develop a feel for what is likely to work in a given situation. This is art. Science is about knowledge. This starts with reverse engineering the details of the SQL Server cost based optimizer, and then developing a quantitative model for the true cost of SQL operations, until one can predict performance characteristics in advance. Joe has also develop several free tools (www.qdpma.com) for SQL Server performance troubleshooting.

Joe Pollock manages the Dedicated Support Team at Coeo, and has been working with SQL Server for over 20 years.

Joe Sack is a Principal Product Manager at Microsoft in the Azure SQL database team. With over two decades in the database industry, Joe brings a wealth of experience in Azure SQL and SQL Server. His most recent work involves integrating AI and natural language processing to improve database management, drawing on his background in software development, product management, and technical consulting.

Joseph D'Antoni is a Principal Consultant at Denny Cherry and Associates Consulting, and a Microsoft Data Platform MVP with over 20 years of experience working in both Fortune 500 and smaller firms. He is a frequent speaker at major tech events like Microsoft Ignite, PASS Summit and Enterprise Data World. He blogs about all topics technology at joeydantoni.com. He believes that no single platform is the answer to all technology problems. He lives in Malvern, PA and holds a BS in Computer Information Systems from Louisiana Tech University and an MBA from North Carolina State University, and is the co-author of the Microsoft book "Introducing SQL Server 2016"

Joseph D'Antoni is a Principal Cloud Architect, and a Microsoft Data Platform MVP and VMware vExpert with over 20 years of experience working in both Fortune 500 and smaller firms. He is a frequent speaker at major tech events like Microsoft Ignite, PASS Summit and Enterprise Data World. He blogs about all topics technology at joeydantoni.com. He believes that no single platform is the answer to all technology problems. He lives in Malvern, PA and holds a BS in Computer Information Systems from Louisiana Tech University and an MBA from North Carolina State University, and is the co-author of the Microsoft book "Introducing SQL Server 2016"

Johan Ludvig is a managing consultant at Capgemini. He has worked With MS SQL Server since late 1999, but these days finds himself mostly in the cloud.

John leverages his 10+ years of technical and government leadership experience to help Federal Agencies, and private sector clients utilize Microsoft products to their fullest potential. His certifications with Microsoft products offers customers a high rate of return when looking to invest in Microsoft solutions.

John Martin is a Data Platform Engineer working in the financial sector as well as Director-at-Large for the PASS organisation and currently a Microsoft Data Platform MVP.

John is an experienced data platform professional having spent over a decade working with various data and cloud platform technologies, specialising in Microsoft SQL Server wherever it is deployed. In this time John has learned how to get the most out of these platforms as well as the key pitfalls that should be avoided.

I'm John McCormack. I've been working with SQL Server since 2012. I also work with Azure & AWS cloud solutions. I hold the MCSE: Data Management and Analytics and I am an AWS Certified Solutions Architect Associate.

John is a Consultant with Denny Cherry & Associates Consulting helping clients all over the world achieve top performance with their Microsoft SQL Server environment. He is a frequent speaker at SQL Saturday events as well as other IT conferences.

John's experience leading large technical teams in complex environments has made him a global expert in performance and scalability. John speaks at conferences around the world on database strategy and topics related to performance tuning, development, and cloud computing. He is a Microsoft Certified Trainer, and former Microsoft MVP. He is the principal consultant and founder at Procure SQL.

John Welch works at SentryOne, where he leads the development of a suite of products that empower the Microsoft data professional to achieve breakthrough performance in their solutions.

Johnny currently works as a consultant for Advancing Analytics. He’s been working with Business Intelligence software since 2007, specialising in the Microsoft data platform since 2016. He’s a self-confessed Business Intelligence geek and in his spare time runs the website and YouTube channel Greyskull Analytics, where he likes to nerd out about all things Power BI.

I'm a Pie Chart hating, Business Intelligence Consultant focused on the Microsoft SQL Server Platform and the Azure IaaS, PaaS and SaaS stack of tools, such as Azure SQL Database, Data Factory and other Azure services. Most of my work is in the architecture, design and implementation of Data Warehouses/Marts and other analytical databases. As well as implementing the technology, I do Technical Pre-Sales, helping the client understand the technology and matching it with their business requirements.

A SQL server DBA for over 15 years, SQL Server 2008 MCITP &amp; MCTS, Jon has spoken at SQLBits8 in Brighton and at the SQLRelay event in 2011.

Jonathan has been working with SQL Server since 1999. He enjoys performance tuning, development and using SQL Server to provide appropriate business solutions. He is the founder and leader of the Data South West http://www.datasouthwest.co.uk

Jonathan Kehayias is a SQL Server MVP and Principal Consultant with SQLskills.

Jordan Hays is a Program Manager at Microsoft for the SQL Security team, specializing in authentication. She has worked in the security space for SQL for 3 years, following graduate studies in Computer Science Security at Purdue University.

More than 20 years in the SQL Server world, using the Microsoft BI stack

José Calheiros is a dynamic IT professional with a diverse background that uniquely equips him for the world of SQL and data analytics. With a bachelor's degree in Mechanical Engineering and a specialization in Automation and Robotics, he possesses a solid foundation in engineering. His journey continued with a Master's in Engineering and Industrial Management, providing him with a strong understanding of business processes and strategies. José's commitment to excellence is underscored by his Microsoft certifications in Data Engineering and Data Analytics, showcasing his dedication to staying at the forefront of the industry. Moreover, he leverages his technical expertise not only through his role as a BI and Data Consultant at Devscope but also by creating informative technical videos and blog articles for the company. José's career has been a progression from Process Engineer to Automation and Robotics Engineer, followed by roles as an ERP Consultant, culminating in his current position as a BI and Data Consultant at Devscope. With his knowledge and career experience, José Calheiros aspires to drive further automation and innovation in the IT domain, creating a more streamlined and efficient future.

José Manuel Jurado currently works as Escalation Engineer and SME in Azure SQL Database at Microsoft Spain. With over 20+ years of experience in SQL Server environments he is a speaker for internal events at Microsoft and for public events.

A Principal Data Analytics Consultant working for Adatis Consulting with experience in delivering Microsoft Azure/ SQL Data Analytics solutions across a range of industries.

Joseph Sirosh is the Corporate Vice President of the Data Group, leading Microsoft’s Database, Big Data and Machine Learning products.

Josephine Bush has over 10 years of experience as a Database Administrator. Her experience is extensive and broad-based, including in financial, business, and energy data systems using SQL Server, MySQL, Oracle, and PostgreSQL. She is a Microsoft Certified Solutions Expert: Data Management and Analytics. She holds a BS in Information Technology, an MBA in IT Management, and an MS in Data Analytics. She is the author of Learn SQL Database Programming published by Packt in May 2020. She blogs on sqlkitty.com and you can reach her on Twitter @hellosqlkitty.

Josh is a Principal Engineer with Azure Engineering's CXP team at Microsoft, focusing on Big Data, Analytics, and Cloud Architecture. He is a regular speaker at Professional Association of SQL Server(PASS) events, Code on the Beach, the PASS Summit, Microsoft Ignite, and other IT conferences. He has worked in IT for over 10 years and currently works with customers in industries like Higher Education, Consulting, Manufacturing, and Software Development to help them migrate their workloads to the Azure cloud.

BI architect with extensive experience in all phases of BI development on Microsoft SQL Server, Azure, Fabric and Power BI. Founder and coordinator of Microsoft Business Intelligence Professionals Denmark (MsBIP.dk) and Power BI UG Denmark (PowerBI.dk). Is a Microsoft Certified Trainer.

Justin is a Data Consultant, STEM Ambassador and a Microsoft Certified Professional & Trainer. He organises Data South Wales User Group and online conference #DataWeekender. He volunteers at a handful of other data community events. He's also a Friend of Redgate. A passionate Welshman, loves his football, should have been a Jedi...

I am Chief Executive and co-founder at Coeo, a Microsoft Certified Master for SQL Server and Data Platform MVP. I have co-authored three books on SQL Server and I regularly present at industry and community events. At Coeo we help customers get more from their data and their investment in the Microsoft platform, and my role involves helping our customers with strategic technology choices and roadmap. I work with our customers to ensure we provide expertise to reduce risk and accelerate project delivery and ensure true business value is realised early and maximised through operational capability. I live in London with my wife where we enjoy long river walks, I love travelling and sailing on the south coast of England and in warmer climates too.

I am Premier Field Engineer for BI &amp; SQL Server. I am based in UK. I specialize Business Intelligence solutions based on Analysis Services mainly investment bank market. I have been working with BI technologies for 10 years.I am currently working with Investment bank for considerably big project with 4TB cube size with 1 billion rows per day. Other than BI, I do snowboarding &amp; I like travelling.

Kalen Delaney has been working with SQL Server for over 32 years, providing advanced SQL Server training to clients around the world. She SQL Server MVP for 25 years before joining Microsoft where she writes and delivers SQL Server training.

Blogger, Speaker, Microsoft Data Platform MVP, MCSE. Principal Microsoft Consultant at Altius Data.

Karel Coenye a senior SQL Server trainer and Consultant at Kohera, has been working with SQL Server in different roles since 1999. Currently working on different database projects as SQL architect while coaching and training other DBAs and developers. Experienced in both full development-environments as in production environments with large server with multiple large databases specialized in tuning, tweaking and monitoring. His IT passion drives him towards the physical and virtual bottlenecks while seeking ways to push systems towards their limits.

Karen Lopez is a Sr. Project Manager and Architect at InfoAdvisors and Microsoft MVP, specializing in the practical application of data management principles.

Karim Ourtani works as a developer for the Flemish Government (specifically for the deoartment of care) and is a member of the board at dataMinds, the Belgian Data Platform User group, and Track own for Data, Bi and AI at Techorama (Belgium). He has been working with SQL Server Since 1998 (version 6.5). After working in the Banking Sector in London he moved onto various web projects where SQL Server was at the core of all his undertakings. Upon his return to Belgium he initially focused on the BI capabilities of SQL Server as well as Database Programming, but since joining the Flemish Government in 2012 he has been focused on web and application development with C#.

Kasper de Jonge is a Principal Program Manager on the Power BI team at Microsoft.

Dr Katherine Bean specializes in building exceptional businesses. She is a storage expert and developer, from her days developing SAN storage at IBM. She now works as a consultant internationally, bringing advanced technology into businesses.

Kathi Kellenberger is the editor of Simple Talk at Redgate and a Data Platform MVP. She has worked with SQL Server since 1998 and has authored, co-authored, or tech edited over twenty technical books. Kathi is the co-leader of the Data Platform Women in Technology Virtual Group and a volunteer at LaunchCode. When Kathi isn’t working, she enjoys spending time with family and friends, cycling, singing, and climbing the stairs of tall buildings.

Kay Sauter has been working with SQL Server since 2013. His expertise covers SQL Server, Azure, Data Visualization, and Power BI. He is a Microsoft Data Platform MVP. Kay blogs on kayondata.com and is actively involved in various community projects like Data TGIF, databash.live, data-conference.ch, and Data Platform Data Platform DEI Virtual Group. He is based in Zurich, Switzerland and in his free time, together with his wife, he loves to travel to discover new cultures and perspectives.

Keith began his career at Dec as a database consultant for Rdb/VMS. For the past 15 year he’s worked for Microsoft supporting SQL Server in a variety of roles. His experience goes back to V4.2 on OS/2 (before Windows NT was released). For a number of years he work with large Enterprises installing large scale OLTP systems and Data Warehouses. Currently he works with ISV’s who are looking to become early adopters of SQL Server 2008.

A talented and accomplished technical evangelist and professional geek- Azure Data Platform Architect in Oracle On Azure, Power BI and AI for EdTech at Microsoft. A proud member of Oak Table and Oracle ACE Director Alumnus and former Idera ACE.

Principal Group Engineering Manager for the SQL Client Tools (Azure Data Studio, SSMS, SQLPS, etc.) 20+ years at Microsoft and joined SQL Server in 2007.

Kendal is a Senior Program Manager at Microsoft leading the Early Adoption Program for the next version of SQL Server. He also helps document, share, and evangelize new SQL Server features with the customer community, Microsoft field, Microsoft CSS, partners, and the overall Microsoft eco-system.

Kerry is a Data Visualization consultant hailing from Adelaide, South Australia. With a background in psychology and the social sciences and over ten years reporting experience across a range of industries, Kerry brings a considered and creative edge to BI and data visualization.

Established SQL Server DBA with over 23 years experience in the IT sector. originally from the UK and now living in the Netherlands.

Kevin Feasel is a Microsoft Data Platform MVP and CTO at Envizage.

Kevin Kline, a longtime Microsoft SQL Server MVP, is a founder and former president of PASS and the author of "SQL in a Nutshell". He tweets at @kekline and blogs at https://www.sentryone.com/blog/author/kevin-kline.

TBC

Klaus Aschenbrenner provides SQL Server Consulting services across Europe and the US. He helps people around the world to understand, use, and run SQL Server installations in their environments. In the years 2004 - 2005 Klaus was honored with MVP awards from Microsoft for his tremendous support of the .NET Community. Klaus is also the author of the book Pro SQL Server 2008 Service Broker (ISBN 1590599993) published by Apress in August 2008.

Koen Verbeeck is a data professional working at AE. He helps organizations to get insight in their data and to improve their analytics solutions. Koen has over a decade of experience in developing data warehouses, models and reports using the Microsoft data platform. Since 2017 Koen is a Microsoft Data Platform MVP. He has a blog at http://www.sqlkover.com, writes articles for MSSQLTips.com and is a frequent speaker at SQL Server events.

Konstantin Korobkov is an experienced data architect with a deep knowledge in RDBMS technology (Microsoft, Oracle, Sybase, Teradata and others) and a wide range of successful OLTP and Data Warehousing projects.

I’m Kranthi Kiran Burada, and I've been serving as a Database Migration Specialist at AWS for the past 6 years, accumulating a total of 11 years of experience in the field. My primary focus lies in assisting customers with migrating from commercial databases to open-source databases like PostgreSQL. Over the last 8 years, I've been deeply involved with PostgreSQL, aiding clients in performance optimization, database design, troubleshooting, and offering best practices during migrations from Oracle/SQL Server to PostgreSQL. I had the privilege of being a speaker at both SwissPGDay 2024 and PGConf Belgium 2024.Additionally, I have the privilege of being an AWS Certification Subject Matter Expert (SME).

Krishnakumar Rukmangathan is a Senior Program Manager with Data Factory in Microsoft Fabric & Azure Data Factory (ADF) team at Microsoft, with over 15+ years of extensive experience in Data Integration / Data Migration, SQL Server BI technologies & Data connectivity field. He is an active Data community speaker, has delivered several TechNet “How To” educational videos, chalk talk sessions for enterprise customers and owns Microsoft TechNet blogs community (called MSDN blog earlier).

Senior Microsoft SQL Server Professional with a masters in business analytics. Providing Leadership and Data Solutions for over 20 years for domestic and global organizations with a special passion in health informatics.

As Head of the Academy at twoday Kapacity, I spend most of my time teaching and demoing new Power BI features. I primarily work with the front end, which means I spend most of my time creating measures and model features, to accommodate the report readers requests.

Kristyna Hughes is a senior data & analytics consultant at 3Cloud. Her experience includes implementing and managing enterprise-level Power BI instance, training teams on reporting best practices, and building templates for scalable analytics. Passionate about participating and growing the data community, she enjoys co-writing on Data on Wheels (dataonwheels.com) and has recently co-founded Data on Rails (dataonrailsblog.com). She also is on the board of directors for PASS MN and is a co-organizer for Lexington Data Technology Group.

Kun is currently a Program Manager of Microsoft based in Redmond, WA working in SQLCAT (Customer Advisory Team). He has more than 15 years of experience as a developer and architect helping large SQL Server and Azure SQL DB design and implementations

Data Goblin

Laerte Junior is a Windows PowerShell MVP , ,Database Consultant at Pythian Group, and, through his technology blog and simple-talk articles, an active member of the Microsoft Community around the world.

Lars is Program Manager on Fabric Customer Advisory Team at Microsoft. His passion is helping organizations getting insights out of data. He joined Microsoft in 2014 and has been working with BI solutions since 1999.

Laura Copeland is a Product Manager passionate about getting the right solutions into the hands of people who need them. Currently at Redgate Software, she focuses on enhancing performance tuning capabilities in Redgate Monitor by leveraging machine learning and artificial intelligence.

Passionate energetic speaker who has been enjoying playing with data for many years. Freelance trainer, speaker and agony aunt. Microsoft MVP

Lauren Faber is a Program Manger on the Power BI Customer Advisory Team. She received her masters in Information Systems from Brigham Young University in 2018. Prior to joining Microsoft she interned at Walmart Labs and a Utah start-up as a software engineer. Since joining Microsoft she has worked with customers to showcase their journeys with Power BI, lead customer Power BI events to gather information on customer needs, and worked closely with various Power BI stakeholders to meet the needs of customers around the globe.

Laz loves working in the ocean of data that we call home today. He has 8 years of experience working in various backgrounds whilst using a variety of different Business Intelligence vendor applications. For the last 5 years, he has been dedicated to Power BI for converting data into insight, creating interactive and visually appealing reporting solutions, promoting and assisting the adoption of Power BI, and improving the overall decision-making process in various organisations. Currently, he is the Senior Power BI Consultant at Adatis whereby he gets to do what he loves, which is to help people get the most out of their data, whilst staying up to date and using Power BI, as well as other technologies. He is very keen to stay in touch with the community so very active in attending the Power BI User Group in London and staying in touch through Twitter and LinkedIn.

Leonard Lobel is a SQL Server MVP and cofounder/CTO of Sleek Technologies, Inc. based in New York City. He is also a consultant, trainer, frequent speaker, and lead author of three MS Press books on Microsoft SQL Server and Azure SQL Database.

Hey! I'm Lewis I'm a Microsoft Business Applications MVP and Power Platform Consultant at ANS Group. I've only been around 'working' in the industry for not long over a year, but I've been developing and sharing things in community a little longer whilst I was side hustling alongside my school studies.

Started his data journey through his masters degree in Statistics and Computational Biology, which lead him to spending 4 years in various roles in the Life and Insurance sector where before he joined Purple Frog Systems he was working as a Quantitative Analyst.

Liam Doyle is a Principal BI Consultant at Adatis with multiple years of experience designing data science solutions on Azure for clients, as well as developing the data architecture to support and manage these solutions in productions and integrate these solutions with the wider data platforms. He has delivered multiple sessions around ML and data science at SQL Bits and other user groups in the past.

Liam Westley is Head Of Engineering at Criteria Media Exchange, a digital media start up based in West London. In the past he has run his own company Tiger Computer Services Ltd, which specialises in software for Broadcast Television although it recently diversified into software for the NHS. His Niagara SMS moderation system has been used by QVC UK for the last four years to display SMS messages from viewers, live, on screen. In 2009 Liam completed a new ticketing system for Hat Trick Productions which is now providing e-tickets to shows such as Have I Got New For You, The Armstrong and Miller Show and It's Only A Theory. Liam has worked for chellomedia, GMTV, BSkyB, SmashedAtom and Original Thinking Group. In his time he created the first in house weather system for Sky News using Visual Basic 1.0, acted as architect for two general election systems, project managed the launch of the GMTV web site, was key to delivering the first interactive television chat service in the UK for BSkyB and helped launch the first live shopping channels in the Netherlands.

With a diverse background in journalism and retail, Linda brings both business insight and attention to storytelling to the table as a data warehouse developer. Coupled with her passion for learning new tech and trying new things.

20+ years experience researching and developing 3rd party product for the Microsoft Data Platforms. Most recently Azure SQL and Cosmos DB

Senior Solution Architect @ Databricks, ex-Microsoft, co-organiser of Databricks London Meetup, I specialize in Big Data Analytics, Data Engineering, Data Warehousing and Business Intelligence. In addition to helping customers building out data platforms and solving real world problems using data, I also write about Data & AI, make demos and tutorials on YouTube and do public speaking on related topics.

Your friendly neighbourhood Data Engineer. My background is in Finance, but I have had the pleasure to be working in IT for the past 5 or so years. In my daily life, I design and build scalable data solutions in the Azure cloud.

I work as a Data Platform Engineer at DataMasterminds. I have a passion for working with people, data, learning new things and sharing knowledge. I have worked with IT for the last 10 years working in a range of industries as a DBA and Team Lead and now specialise in SQL Server. Find me at: www.linkedin.com/in/lizhardyuk

Principal Program Manager in SQL Server

LSI Corporation (NASDAQ: LSI) designs semiconductors and software that accelerate storage and networking in datacentres, mobile networks and client computing. Our technology is the intelligence critical to enhanced application performance, and is applied in solutions created in collaboration with our partners.

Lubor is in SQL Server development group since the 6.5 release in 1996. He is currently responsible for development of Query Optimization and Execution, Data Warehousing and Scale-Out.Before joining Microsoft he was developing DB2 engines in IBM

Lucrecia Krause is a project manager business analyst and improvement professional with 15+ Years experience with Hewlett Packard , Visa International and UCF Lucrecia Has CS,MBA y postgraduate in strategic quality management, PMP and Lean SixSigma Black Belt certified. Current Lucrecia works at UCF and manages the Business analysis team at the UCF IT PMO. Lucrecia likes to innovate and improve processes, is mentor and international speaker in the topics of data analytics for strategy and decision making.

I am a data scientist at Advancing Analytics that has been in the field for over four years. Before entering the data science world, I completed a PhD in computational materials modelling for applications in nuclear fusion. I have always taken an interest in using the language of mathematics to deliver tangible solutions to the world around me.

Luke works in the Microsoft Fabric Strategic Accounts and ISV team based out of Dublin. Working with customers and ISVs building platforms with Fabric. Previous to Microsoft, he worked for Aginic - an Analytics consultancy in Australia implementing Azure oriented data solutions. Outside of technology you can find him watching F1 or Rugby

Maciej Pilecki is a SQL Server Most Valuable Professional (MVP), Microsoft Certified Master in SQL Server 2008, Microsoft Certified Trainer and Senior Consultant with Project Botticelli. He has many years of international experience in Microsoft SQL Server database development, optimization and troubleshooting. He spends most of his time travelling around the world either advising his many customers on how to improve performance and reliability of their databases, or sharing the lessons learned with conference and user group audiences worldwide, where he is a popular and highly rated speaker. His favourite topics are the internals of the SQL Server database engine, including SQLOS, Storage Engine and Query Optimizer and Performance Tuning.

My name is Madzy Stikkelorum and I’m from the Netherlands, currently living in Utrecht. I work as a Data Analytics Consultant at Quanto, where I focus on Power BI solutions and related services. I’m also the Secretary for the Dutch Power BI User Group, organizing the yearly Power BI event in the Netherlands. Before that, I worked at the Finance Department of KPMG as a Manager BI Specialist, where I mainly focused on Financial Reporting and Budgeting and Forecasting in Board.

After a decade in social work, Magali decided to change course and became a web developper. She tries to find a delicate balance between the technical aspects of the job (fun !), the creativity (fun too !) and trying to follow her ethics and change the culture of the industry (the less fun aspects of it anyway) by being an advocate and an activist.

Makena is a Program Manager on the Azure SQL Experiences team with a focus on all things SQL Database portal. She is passionate about design, creating fantastic user experiences, and accessibility. Her previous experience includes user-experience focused growth product management and accessibility program management at Zillow. When she's not working, you can find her hitting the trails near her home in the PNW, testing out a new recipe, or traveling the globe with her husband.

Maksim lives in Amsterdam. He has worked as a PMM and Product Lead for JetBrains since 2015. Before, he was a database developer for 10 years.

Mala Mahadevan is a senior database professional with over 20 years of experience working with data, primarily in SQL Server and related technologies. She has been volunteering with SQL Server community for the past 15 years and is also a recipient of the PASSion award for being an outstanding volunteer. She is a featured blogger on sqlservercentral.com and also blogs frequently at curiousaboutdata.com. She is active on twitter as @sqlmal.

Having done an engineering degree, technology has always been my passion. Its been 20+ years working on different versions of Microsoft SQL Server/Azure SQL DB. In the year 2017, I joined Microsoft and currently work as Cloud Solution Architect.

Manohar Punna is a Data Platform Geek and Vice President of DataPlatformGeeks by passion and a Consultant by profession. He is a speaker at various conferences like PASS Summit, SQLBits, DPS. He has authored over 150 blogs and has written a One DMV a Day series which is the longest one day series on any topic on SQL Server to date. Manohar is a product of this community and strongly believes in giving back to the community. So, ask him anything you would like to know and he is happy to answer or learn it with you.

Manoj is an expert solution architect and engineer at CluedIn - the modern Master Data Management (MDM) platform built for Microsoft Azure. With over 20 years of experience, Manoj combines deep business and technical skills with a personable style to deliver CluedIn's client outcomes. He has extensive experience specialising in Cloud, Digital, ERP, Business Intelligence, Data Warehousing, Data Migration/Integration, Data Modelling and Business Analysis.

My mission is to help organisations and individuals creating amazing data experiences with Power BI.

Marc Dunbar is a senior cloud consultant at Coeo with 15 years’ experience in infrastructure, networking and security. During that time, Marc spent several years at Microsoft as a Premier Field Engineer and is also a Microsoft certified trainer.

Data Platform MVP, Power BI and Fabric enthusiastic, public speaker and passionate for everything which transforms data into action! Working at Macaw in the Netherlands as Solution Architect and Technical Evangelist in the Data Solutions & Insights team. What I like the most? Sharing my thoughts, experience, best-practices and enthusiasm about Microsoft data platform with others. I mostly do this in public speaking at usergroups, conferences, customer presentations and end-user training. Besides that I also have my own blog which you can find at https://data-marc.com/

Marcelo Fernandes is SQL Server MVP and has 15+ years experience with databases, specialized in High Availability, critical missions and very large databases. He holds the MCP / MCDBA / MCSA / MCTS / MCITP and MCT certifications, he works in Berlin f

Marco is a business intelligence consultant and mentor. He wrote several books about Power BI, Analysis Service, and Power Pivot. He also regularly write articles and white papers that are available on sqlbi.com. Marco is a Microsoft MVP and an SSAS Maestro, the highest level of certification on Microsoft Analysis Services. Today, Marco focuses his time with SQLBI customers, traveling extensively to train and consult on DAX and data modeling for Power BI and Analysis Services. Marco also teaches public classes worldwide. Marco is a regular speaker at international conferences. He also enjoys delivering evening sessions at local user groups during his trips.

Runs the consulting firm IN2BI www.in2bi.com dedicated to helping companies get the most out of Microsoft BI. His field of interest ranges from presenting information in dashboards and reports to efficiently collecting data in data warehouses.

Magi Naumova is an SQL Server Architect and Consultant, speaker and trainer, Microsoft Certified Master, MVP, MCT, Founder of SQL Master Academy, and founder and CEO Of Inspirit Data Platform Consulting Company in Bulgaria and Norway, founder, and the leader of Bulgarian SQL & BI User group and Azure Analytics USer Group BG. She has more than 20 years SQL Server training and consulting experience. Magi is a former member of Microsoft Services Worldwide Technical Leadership Team. Currently she speaks, writes, trains and consults people on SQL Server. She is MVP for 11 years in a row. Her unique SQL Master Academy training program has helped hundreds of specialists to feel knowledgeable in their daily work or to find an inspirational career path in the world of SQL Server.

Maria's passion for technology and problem-solving led her to pursue a career in the tech industry. Currently she is a BI Specialist, working at DevScope for 4 years, sharing her passion for data and PowerBI with the wonderful team awarded as a Gold Data Analytics Microsoft Partner.

Maria is a Data Platform Microsoft MVP and a technology expert with more than 20 years of experience, a community leader with a profound knowledge of Microsoft products and services, while also being able to bring together diverse platforms, products, and solutions, to solve real-world problems. She has a hands-on experience managing various data management technologies in Azure, AWS and Google public cloud platforms, including SQL Server, Azure CosmosDB, AWS DynamoDB, MemSQL, MySQL, Postgresql, Snowflake, Redis, Amazon Redshift, Couchbase and Elasticsearch, Spark, Databricks, Big Query. She is the main organizer of the Israel annual conference "DATA TLV" datatlv.com, one of the featured authors at mssqltips.com (mssqltips.com/sqlserverauthor/305/maria-zakourdaev) and her personal blog is blamblogger.blogspot.com

Previously at Microsoft and now at Databricks, I am helping people and organisations realise the potential of digital transformation through the use of the Data Intelligence Platform.

Marjolein is a Power BI enthusiast who loves to share knowledge, especially about the intersection of Power BI, UI, and UX. As a consultant, she designs and builds dashboards that are both visually appealing and user-friendly, keeping end-users in mind throughout the process. In addition to creating dashboards, Marjolein enjoys writing about frontend principles and sharing practical tips to help others get the most out of Power BI. She frequently speaks at events and hosts demos, inspiring others to improve their skills and embrace the power of data visualization. Area of Expertise

Microsoft Data Platform MVP and Microsoft Certified Master MCM of SQL Server focusing on Microsoft Azure, Azure DevOps, SQL Server, Administration, Development, Business Intelligence, Docker, Data Factory, and Cosmos DB.

A seasoned data professional with 20+ years of experience in SQL Server/Analysis Services and related technologies. Leader of the Cork SQL and Power Platform User Groups and the Cork SQL Saturday and a regular speaker at user groups in Ireland.

Mark Pryce-Maher s a Data Architect on the Azure Synapse Analytics Customer Success Engineering team at Microsoft, where he his working with customers implementing Azure Synapse Analytics.

Mark Runyon works as a director of consulting for Improving. For the past 20 years, he has designed and implemented innovative technology solutions for companies in the finance, logistics, and pharmaceutical space. He is a frequent speaker at technology conferences and is a contributing writer at InformationWeek and The Enterprisers Project. Mark holds a Masters of Science in Information Systems from Georgia State University.

Mark has worked extensively with SQL Server, primarily focused on performance and internals. As a result of his interest in storage internals, Mark has authored the OrcaMDF open source project, aiming at standalone parsing of SQL Server data files.

Mark founded Aphelion Software, specialising in the Microsoft platform. His credentials include publishing the first Sharepoint 2010 BI book and the new Visual Intelligence book.

Mark Whitehorn specialises in Data Science. On the commercial side he works as a consultant, on the academic side he is the professor of analytics at the University of Dundee where he teaches a Masters course in Data Science.

Markus Ehrenmüller-Jensen is the founder of Savory Data and works as a project leader, data engineer and BI architect since 1994. He is an educated software-engineer, graduated business educator and professor for databases and project engineering at HTL Leonding (technical college) and certified as MCSE Data Platform and MCSE Business Intelligence. Markus speaks regularly on international conferences (eg. SQL PASS Summit, SQLBits London, Power Platform Worldtour, SQL Saturdays, SQL Days, SQL PASS Austria, ...) and writes articles for well-known journals. In 2013 he co-founded SQL PASS Austria and in 2016 Power Platform Usergroup Austria (both were merged into Data Community Austria in 2021) and organizes Data Community Austria (fka. SQL Saturdays & Data Saturdays) in Vienna since 2014. For his technical leadership in the community he was awarded repeatedly as a Microsoft Data Platform MVP since 2017.

Markus Ehrenmüller-Jensen worked as a consultant since 1994 and is in charge for DWH and BI for runtastic.com since 2014. He speaks regularly on international conferences and co-founded SQL PASS Austria in 2013 and was awarded as MVP in 2017.

Marsha is head of Field Engineering for Nutanix Database Service in Silicon Valley . She used to be the Global Practice Lead of Database at Pure Storage and has 20 plus years of database expertise. Marsha has a background in healthcare, banking and insurance industries. Marshas' specialty is SQL Server, but has worked with most databases and has experience designing solutions for them, along with NoSQL and Big Data. She has implemented both Agile and DevOps methodologies and built on Premises cloud solutions. She has a lot of experience in designing highly available solutions, HA, DR, Agile and virtualization. She has driven VMware and Storage Admins crazy for years.

Like Beyonce but in tech. Power BI geek, and Data Governance enthusiast from Oslo!

Martijn Evers has been developing information systems for over 20 years using mainly MS technology. The last 15 years as consultant/architect on the SQL Server platform. He focuses on data modeling and model driven data Factories.

Martin Bell has aged considerably since starting to organise the SQLBits conferences; but is still a dashing and attractive redhead. He's worked on many relational database management systems and since the 1998 has specialized in SQL Server. He was first awarded Microsoft MVP (SQL Server) status in June 2003 proving he is not just a pretty face! As an insight into his masochistic tendancies he currently organises the Scottish Area and Leeds Area SQL Server User Group meetings. He is also a founding organiser of the highly successful SQLBits Community Conferences conclusive proof that he is slightly mad!!

Martin has over 15 years’ experience in SQL Server technologies spanning both the Database Engine and Data Warehousing and BI implementations. He's a Data Platform MVP, MCT and a regular conference speaker around the globe.

Martin Catherall is a Data Architect working on Microsoft Data Platform technologies. He is currently based in Brisbane, Australia. Martin’s career has expanded from the world of SQL Server Administration and T-SQL development to encompass data engineering and architecture on the Microsoft Azure Platform. He has over 15 years’ experience in the data industry and has been a recipient of the Microsoft Most Valuable Professional Award since 2014 When he is not engaged in data related activities, he can be found exploring the Queensland landscape (he’s recently escaped Melbourne), learning about Minecraft or Super Mario from his kids and learning the guitar – despite being tone deaf! Martin is the co-host of DataPlatform downunder https://www.meetup.com/en-AU/data-platform-downunder-meetup-group/

Martin Croft is a time served SQL developer / DBA contractor / Consultant who has worked with SQL Server since SQL 6.5, having attended the user groups for many years he wanted to (try) and give something back for all the things he's have picked up f

Martin has a dream, that one day he will wake up and the whole world will speak in the same language. That language is T-SQL. Martin has extensive experience in regular DBA tasks but making systems run and doing day to day maintanance is just to trivial for a SQL Server rockstar like Martin, thats why he enjoys making things go fast, Martin's specialities includes working with optimizing ETL flows, increasing backup speed and of course statement tuning! Martin works with a wide range of some of the largest coorperations in Denmark with various SQL tasks mostly focused around performance and high availability.

Martin Wild is a systems consultant at Quest. Based at the European headquarters in the U.K., Martin is responsible for supporting the UK and EMEA sales team for the Toad portfolio, Database Performance Monitoring and Data Movement solutions.

Goal-driven data and AI professional. Proactive, creative and dedicated, with an endless thirst for knowledge. Loves sharing expertise and thrives in an international (business) environment. Bilingual (Dutch/English).

Dr. Maryleen Amaizu is a Machine Learning Engineer at Redgate Software, specialising in synthetic data generation for the Test Data Management team. With a PhD and a strong background in machine learning and Internet of Things, she applies her expertise to develop innovative solutions that enhance data privacy and compliance in software testing. Previously, as a Principal Investigator at the Alan Turing Institute, she led a research project in collaboration with kunato.ai, focusing on building trust and combating misinformation with AI. Maryleen earned her PhD from the University of Leicester, where she designed performance-efficient, privacy-preserving machine learning systems for resource-constrained environments. Her global contributions to digital technology have been recognized with two Global Talent Visa Awards in the UK and Australia. She co-founded Glotale, a platform focused on attracting talents to booming locales and opportunities worldwide.

Matan Yungman is a Data Platform MVP, a senior consultant and the professional manager at Madeira Data Solutions. He's been working with SQL Server since 2002, and today he spends his time consulting, mentoring and speaking about SQL Server.

Mathias is a data enthusiast with a great passion for the synergy between data analytics and cloud data platforms. As a Principal Architect at Fellowmind he works with building up clients' data capabilities, implementing data platform technologies and all-in-all maximize the impact of their their data. Being a Microsoft Data Platform MVP, he is very passionate about sharing anything with community, especially something around turning data into impact! With a background in Product Development and Innovation, Mathias brings a unique 'Data Product' perspective to the realm of data architecture, and is obsessed with the bigger picture. With his slightly rebellious attitude, he's not afraid to challenge the status quo and break industry norms to find new and better solutions.

In 2015, after having spent over ten years as a Software Developer and Architect with Microsoft technologies, Mathias Thierbach moved into the Microsoft BI space. He soon landed on Power BI, but also realized quickly that the development and engineering tools and practices were nothing like the ones well established in software development. This is how pbi-tools started as a project, the only complete source control solution for Power BI. During seven years of leading a data management team at YouGov, he experienced the benefits of those efforts every day. Having open sourced the project in fall of 2021, Mathias spends a lot of his free time bringing source control and DevOps practices to the wider Power BI community now. In addition to his open source engagements, Mathias cares deeply about his role as an enterprise technology leader. Like many, once having started as a single contributor technologist, he had to pivot significantly when he moved into a manager role, responsible for building, stabilizing and growing a team of data engineers, analysts and architects. Mathias is now passionately sharing the many experiences and learnings that came out of that journey with the community.

An independent consultant in the general and legal information management domains, specialising in data analysis, integration, consolidation, and natural language processing.

Analytics Consultant with an education in mathematics and have worked in the Data industry supporting and delivering data platform and analytics solutions for customers. Aside from playing with data, I enjoy travelling and studying Japanese.

Matt is a Senior Consultant with Altius Consulting - a leading Business Intelligence specialist consultancy. He has developed with SQL Server and .Net technologies for the last 10 years and has recently turned his focus to data visualisation and rich user experience technologies such as Silverlight and Bing Maps.

Matt is a Microsoft Data Platform MVP and has worked with SQL Server since 2000. He is the leader of the Lexington, KY Data Technology Group and a frequent domestic and international community speaker. He's an IDERA ACE alumnus and Redgate Ambassador. His original data professional role was in database development, which quickly evolved into query tuning work that further evolved into being a DBA in the healthcare realm. He has supported several critical systems utilizing SQL Server and managed dozens of 24/7/365 SQL Server implementations. As a consultant, he works with customers large, medium, and small to migrate to the cloud, make their data estate operate efficiently, and find the right tools and solutions within the Microsoft Data Platform.

Matt is a Business Intelligence specialist and international speaker with a commitment to staying up to date with the latest tech and delivering solutions that clients want to use.

Matt is an international conference speaker, a published author and an accomplished data science practitioner. Currently working as Head of Data Science for Adatis, Matt delivers enterprise-scale advanced analytics platforms through the implementation of bleeding edge technology and innovative techniques and patterns.

With a background in both Data Engineering and Visualisation, Matt is an expert in modelling and visualising data, and is enthusiastic about using this to enable insightful storytelling and informed decision making, specifically in Power BI. Matt is currently Visualisation Manager at Barratt Developments plc, and Co-organizer of the Newcastle Power BI User Group in the UK.

Matt Masson is a Principal Program Manager on the Power Query team. Matt has worked with multiple products across SQL Server, including SSIS, DQS, MDS, and Power BI. You can find his blog at http://www.mattmasson.com/.

Matt is the director of Atlantis Interactive, a provider of free SQL Tools, and a leading contributor to the Ask SQL Server Central website. He has over 13 years experience of working with SQL Server from versions 6.5 upwards.

A Senior Consultant with proven success in all aspects of project lifecycle in a variety of industries, who develops innovative industry-specific products.

Matthew Roche is a Senior Program Manager at Microsoft.

Meagan Longoria is a business intelligence consultant with Denny Cherry & Associates Consulting who lives in Denver, Colorado. She is a Microsoft Data Platform MVP. Meagan spends a lot of time thinking about how to use Biml, DAX, and data visualization techniques to make data useful for people. She enjoys sharing her knowledge and experiences at conferences and user group meetings as well as through her blog (DataSavvy.me).

Power BI fangirl since 2018, leading end-to-end BI implementations across industries including Insurance and Retail. On a mission to help organisations create a Power BI Culture, and drive adoption through proper governance.

Melissa Coates is an Analytics Architect with SentryOne. Based in Charlotte, North Carolina, she specializes in delivering Analytics, Data Warehousing, and Business Intelligence solutions using on-premises, cloud, and hybrid technologies.

Michael Johnson is a Business Intelligence architect and Microsoft data platform MVP living in Johannesburg, South Africa where he runs the local SQL User Group.

Senior Product Manager at Microsoft Defender for Cloud group, working on Defender for databases and alerts framework.

A humble Data Guy with the best job in the world, I get to help people with a passion for data grow technically and professionally, thanks to the team at Advancing Analytics. Previously a veteran of SQL Server turned Data Engineer, a proud member of the Data Community a regular helper at SQLBits, and formally one of the team behind Data Relay. More importantly, i'm a Husband, Dad of 2 people 1 dog and I love running #runhappy

Michael Rys is a Principal Program Manager in the Azure Big Data team at Microsoft, working on Azure Synapse, .NET support for Spark and other big data projects.

I am a Consultant in Data Engineering and Data Science, passionate about solving complex data challenges and enabling businesses to leverage the power of analytics. With over a decade of professional experience, I specialise in designing scalable data pipelines, optimizing work flows, and building predictive models that drive strategic decision-making.

Working as Data Consultant at ACP cubido.

I've done a lot of things with data over the years, but this year is not about this... Some time ago I came to Wales on summer holidays and got stuck. Fifteen years later I am still here, learnt to speak the language and the list of things I want to see, or do before I leave keeps growing rather than shrinking. And so during SQL Bits 2023 I will try to give you a taster of what I have learnt, and who knows, perhaps in-between the sessions tell you what I like about Wales, what is worth exploring.

One of many Microsoft speakers who are involved in building and delivering the Microsoft Data solutions.

Lead BI Architect, with a background as business analyst with a 20-year experience, data analysis is one of his daily tasks, with Power BI a world of possibilities opened. Super User in the Power BI community since the start of the program back in 2018 that allowed him to achieve a Microsoft MVP for the first time in 2019. The engagement with the community, went further in 2020 with the first presentation on DAX and the blog https://pbiportugal.com/. In 2021 there was a shift in his career with full time job in data, currently he provides solutions in Power BI and the Microsoft environment for customers in different business areas. Making his own tools in Excel and VBA since University to improve the analysis and ways to show data that allowed users to have quick insights. With Power Query and Power BI, the insights are easier and faster, and takes BI to a different level since removes the dependency on specialized professionals to have data as we need and when we need it.

Miguel Llopis is a Program Manager in the "Data Explorer" team at Microsoft Corp. As part of his responsibilities, he is in charge of community, customer and partner relationships on behalf of the "Data Explorer" product team.

Mihail Mateev is a Technical Consultant, Community enthusiast, PASS RM for CEE, PASS and chapter lead, Microsoft Regional Director, Microsoft MVP - Microsoft Azure, Ph.D. on Cloud Computing

Mike Diehl is the practice lead for Data Engineering and Business Intelligence at Imaginet Resources, a Microsoft partner with offices in Winnipeg, Manitoba (Canada) and Dallas, Texas. Mike has over 20 years of experience using Microsoft database technologies and is an expert in Agile Analytics and Microsoft Azure DevOps. Mike has spoken many regional, national, and international SQL events over his long career, including the PASS Summit in Seattle Washington, and at various SQL Saturday events across Canada and the USA, and other development conferences in Canada.

Mike is an experienced analytics professional with over 20 years experience in delivering analytics solutions for some of the UKs largest and most complex customers.

Michael has been with Dremio for 3+ years. He has also worked with SQL-based systems, such as Vertica, Actian and Ingres. He has experience of working in presales, post-sales, education in the UK and worldwide.

Michael O’Donnell is a senior analyst in Quest’s Data Operations group. Topics of interest include Database Technology, Resilience, DevOps sub-topics, SRE sub-topics, Data Modelling, and Data Analysis.

<a href="http://mtaulty.com/bio.html">Mike's Bio</a>

What I do? I select, I select stars! Dad. Data enthusiast with mathematics background. Dealing with SQL Server for over 10 years. Works as a database administrator (Microsoft SQL Server) responsible for environments upgrades and migrations.

Milos Radivojevic is a database developer and consultant, speaker, and trainer located in Vienna, Austria. He is Microsoft SQL Server MVP and MCT and specializes in SQL Server for application developers. He is co-leader of the SQL Server PASS Austria

Program manager on-premises data gateway.

Mladen is a Senior Program Manager in Microsoft Azure SQL Database team, working on the SQL Managed Instance and data estate modernization in Azure, with business continuity and service integration as focus areas.

Mladen Prajdić is a Data Platform MVP from Slovenia and a C# and SQL Server developer for over 20 years. He blogs at http://weblogs.sqlteam.com/mladenp. He develops a popular add-in for SSMS, called SSMS Tools Pack (http://www.ssmstoolspack.com/).

Mo is a Senior Solutions Architect at AWS specializing in Microsoft workloads. Mo has a passion for making things simple for customers to use. He is a DevOps advocate and loves creating solutions that help customers move faster. In his spare time Mo likes to be outdoors, hiking, gardening and traveling to far flung destinations off the beaten track.

Mohamed Kabiruddin is a Senior Program Manager in the Azure SQL Product Team and is currently located Sydney, Australia. Prior to joining the Product Team, he was a Cloud Solution Architect working with enterprise customers in Australia on all things Azure Data & AI. He is very passionate about the data community and loves to be a part of events that provide an opportunity to interact with like minded data folks.

Mohammad Ali is a GPM for the Power BI Self Service team who looks after the PM team for Power BI Service and Desktop including copilot

tbc

Mohit is a Data Engineer, a Microsoft Certified Trainer (MCT), Pluralsight author, and a consultant. Mohit has 16+ years of experience in architecting large-scale Business Intelligence, Data Warehousing, and Big Data solutions with companies like Microsoft and some leading investment banks. Mohit has often shared his knowledge in Azure, Spark and SQL Server at various public forums and as a corporate trainer. Mohit truly loves to teach and enjoys producing high-quality, engaging learning materials for his sessions. In his free time, Mohit loves to read, enjoys photography and music.

Monica has worked with several Industries including Financial Services, Facilities Management, Construction, Retail, Health care, Oil and Gas as well as Enterprise Software. Monica is a computer technology and data enthusiast that is always looking for innovative way to solve problems. 13 years of IT exp with 4 yrs. of architecture engagements to design & deliver Microsoft on Premise and Cloud based solutions. She has successfully helped clients in architecting and implementing both cloud computing and on-premises I&D solutions. Monica has a successful track record of building strong relationship with technical and non-technical stakeholders at multiple levels. She has been involved throughout the full development lifecycle from requirements gathering, designing, building, testing and deployment to production. Having worked at one of Europe’s biggest and fastest growing value & discount retailer she was involved in projects where she shared data insights, provided faster reporting and demonstrated key performance indicators that allowed the organisation grow from 400 to 850+ stores.

Monica Rathbun lives in Virginia, is a Microsoft MVP for Data Platform, Microsoft Certified Solutions Expert and VMWare vExpert. She has nearly two decades of experience working with a wide variety of database platforms with a focus on SQL Server and the Microsoft Data Platform. She is a frequent speaker at IT industry conferences on topics including performance tuning and configuration management. She is the Leader of the Hampton Roads SQL Server User Group, on the Microsoft Azure Data Community Board and the Data Saturdays Board. She is passionate about SQL Server and the SQL Server community, doing anything she can to give back. Monica can always be found on Twitter (@sqlespresso) handing out helpful tips. You can find Monica blogging at sqlespresso.com

Just another BI professional trying to navigate the changing sea of data.

"Muazma Zahid is a Principal PM Manager at Microsoft Azure SQL DB, where she enables customers to deploy the most demanding Data workloads on Azure. She has been a Data Engineer/Architect and Tech Speaker working on several Big Data, Cloud Computing, and AI Technologies. She is a LinkedIn Learning instructor with her course Breaking Bias in Tech and her ML research software is used in EKG machines all around the world. Connect with Muazma at: https://linktr.ee/muazma "

Muazma Zahid is a Data and AI leader working as Principal Group PM Manager at Microsoft Azure, where she enables customers to deploy the most demanding Data workloads on Azure. She has been a Data Engineer/Architect and Tech Speaker working on several Big Data, Cloud Computing, and AI Technologies. She is a LinkedIn Learning instructor with her course Breaking Bias in Tech and her ML research software is used in EKG machines all around the world. Muazma is an advocate of diversity, equity, and inclusion. She is Women @ Microsoft ERG co-chair and leads various community building and DE&I initiatives both at work and outside of Microsoft such as Seattle Chapter Lead for AnitaB.org. Connect with Muazma at: https://linktr.ee/muazma

Mukesh is an Engineering Leader within Microsoft Azure Data/SQL Product Group. His focus is to accelerate and unblock complex SQL, Mainframe/AS400, Teradata, Netezza, Oracle, OSS, and Bigdata workloads migrations to SQL/Azure Data.

Nagaraj Sengodan, an experienced cloud data professional who specializes in Consulting, Data Strategy, Solution Architecture, and Solution Implementation of Data Management initiatives. With a wealth of expertise, he has a proven track record of engineering large-scale data platforms that enable enterprises to become data-driven institutes and excels in guiding organizations towards leveraging their data assets effectively

Natalie is a product marketing manager at Microsoft focused on creating skilled professions in the Azure Data and AI space.

A Senior Systems Consultant for Quest, specializing in Foglight Cross Platform Databases, Cloud and Virtualization Monitoring and other database toolset. He has experience working with Software, Banking, Media, Insurance, Government, Councils, MSP's, Retail and Logistics Industries. An exceptional and successful record in business development and consistently improving business processes, analytics, operations roles. Currently lead and manage EMEA wide strategic and enterprise customer segment.

The best dater in data. UCOVI: www.ucovi-data.com

Neel Ball is a program manager in Azure data migration team currently responsible for heterogenous migration scenarios with special focus on Oracle to Azure data migration. He has 15+ years of industry experience in the database management systems and works closely with several enterprise SQL Server and Azure SQL customers  to build migration tooling capabilities that enable seamless migration experience.

Neil Hambly is an MVP (Data Platform), MCT, SQL Server & Power Platform consultant, CEO & founder @ Beacon Intelligence, Microsoft Partner Gold Data & Analytics Partner Neil has 20+ years in a variety of SQL Server roles Presented at 350+ events, at numerous user-group and PASS events, PASS Summits & SQL Saturdays & many UK events (SQLBits, SQLRelay), Previous Leader of Data Platform London, SQL Cruise Technical Lead who likes Guinness, Loves whisky and dancing.

A Cambridge Uni alumnus and an Azure SQL Managed Instance team member, an engineer by choice and a product manager by fate; primarily focused on performance improvements and the new features development to help you tune your instance performance.

Niall has been building data solutions on the Microsoft platform for 12 years. In the past few years Niall has been focused on helping clients with data engineering in Azure. Niall is active in the data community, helping run the Bristol user group.

Nick Baladi is an Account Director for Adatis with over 20 years’ experience of applying Microsoft technologies to support a wide variety of clients with their digital transformation journey. In his current role, Nick concentrates specifically on the Retail/ and Travel and Transport sectors. Adatis are a leading Microsoft- specialist Data Analytics and Business Intelligence consultancy who help organisations unlock the power and value from their data.

A technology Sales professional since 1987.

Nicky van Vroenhoven is a BI professional focused at the Microsoft stack and a Data Platform MVP. He mainly works with Power BI, Power Platform and T-SQL. Nicky started working with SQL Server and SSIS in 2005 in the DWH space, and later moved from Power Pivot to Power BI. After working 10 years in BI-consultancy jobs in several industries and companies, he worked for 5 years as a Power BI Administrator at a wealth management bank, and he is currently working as Unit Lead Fabric/Power BI at Powerdobs in The Netherlands. Nicky has spoken at several User Groups, SQL Saturday Events, the Power BI World Tour and SQLBits. In addition he enjoys tweeting and blogging about topics like Power BI and Power Platform at https://nickyvv.com. In his spare time Nicky likes to go running, play chess or try to improve his Rubik's cube record. He is also a husband, father of 3 and a (former) ballroom dancer!

Dr. Nico Jacobs is a SQL Server trainer and consultant at U2U since 2004. Nico creates and delivers courses on SQL Server, Power BI and the Azure Big Data & AI stack

Nicole is an Account Manager at Redgate Software, having spent the past few years working with customers across EMEA and the Americas to implement compliant database DevOps. Passionate about database development, operations, and security, she has helped companies standardize workflows, mitigate risk, and reduce downtime. Nicole has collaborated with customers across various industries—from Technology to Manufacturing and Finance—to modernize practices and keep pace with the evolving database landscape. Nicole has delivered talks at numerous industry events, most recently in this year's Redgate Summit: London, where she co-delivered a session on De-risking the Database. Sharing insights with peers and discussing real-world challenges that she's seen firsthand has deepened her understanding of the role database DevOps plays in modern software delivery. Working alongside industry leaders, advocates, database experts, and Redgate's solutions engineers, Nicole has contributed to best practices and solutions for her customers’ complex database challenges. Through her work, Nicole has seen how Redgate's solutions help simplify complex database processes, giving teams the control and reliability needed to innovate without fear.

Niels is a Microsoft Data Platform MVP and works as Software Architect at Derivco in Durban South Africa. Niels has been working with SQL Server since SQL Server 4.2. He is a presenter at technology conferences, such as: SQL PASS, DevWeek, etc.

Niels Naglé is a Data Solutions Consultant - Architect,trainer and public speaker at Info Support. As a consultant he specializes in data solutions, BI, DWH, data management and Analytics. With main focus on Microsoft Technology(on premise and cloud)

Nigel Ellis is a Distinguished Engineer in the Database Systems Group at Microsoft. He leads development for Azure SQL Database and SQL Server relational database technologies.

A Senior Program Manager for SQLMI at Microsoft, in his previous roles for over 20 years he helped customers successfully build, migrate and optimize Microsoft Data solutions in OLTP & OLAP markets. A community leader, he is leading Portuguese Data Platform User Group for over 11 years and he organized the first international SQLSaturday (#78 Lisbon). A regular speaker at major events, such as SQLBits, PASS Summit, etc.

I'm making music from the data! Power BI and SQL Server addict, Microsoft Data Platform MVP, Pluralsight Author, blogger, speaker...Interested in everything related to data - always eager to extract valuable info from raw data in the most effective way. Multi-year experience working with (predominantly) Microsoft Data Platform (SQL Server, SSAS, SSIS, SSRS, and Power BI). Father of 2 and true football (and Barca) fan!

For the past 10 years, I've been working in the data field. Initially, I started my data journey with Excel and later transitioned to Tableau and, after a few years, to Power BI, which I've been using for 6 years. But that's not all — I've also been sharing my data love with others, teaching them how to use these awesome tools during trainings and this year, I started sharing in conferences. I'm super passionate about data, and nothing makes me happier than passing on my knowledge to kindred spirits so that they can rock the data world too!

An IT technologist and inventor with over 20 years of experience. Enjoy tinkering and finding new ways to make things easier and better for everyday IT challenges.

Ola Hallengren is a DBA and database developer living in Sweden. Currently he's a Principal Database Architect for an investment bank. Ola is the author of the popular maintenance solution at https://ola.hallengren.com and a Microsoft MVP.

Oliver Engels is CEO of oh22data AG, a Microsoft Gold Partner in Germany specializing in Analytics and Cloud Technology. He is a Microsoft Data Platform MVP and a Microsoft pTSP for Data and AI

Since I was a child I always loved puzzles, this naturally progressed into a love of maths and statistics until I finally ventured into the land of all things data. Worked in the Renewable and E-Commerce industries but now a proud member of the Data and AI Team at Quorum Network Resources Ltd and loving every minute of it. My love of puzzles never died so when I'm not working you'll find me pilling through sudokus, jigsaws and more recently chess surrounded by my jungle of house plants.

Olivier Van Steenlandt is a Business Intelligence Professional who spent most of his early career assisting retail companies to get more value of their data using the Microsoft BI Stack (SSIS, SSAS, SSRS, Power BI). As his first experience in the field (in Business Intelligence), Olivier worked as a Big Data Analyst using tools such as Hadoop and Spark. In 2015 the focus changed to traditional data warehousing & reporting using SSIS, SSRS & MicroStrategy. A bit later, around June 2019, the opportunity arose to fill the position of BI Teamlead. In this function he was able to set up a hybrid BI Team (team members in Belgium and Belarus). Early 2020, Olivier joined the dataMinds crew as a core member, assisting to organise several events. Around April 2021, Olivier started a new position as BI Teamlead in another Retail Company to support business growth. Besides the challenge to help the BI Team grow and deliver projects on time, he started to use SSAS & Power BI. When Olivier is not working there is a high chance that you find him on a football field, studying (BI Related), playing music (Saxophone / Piano) or cooking.

Owen works as a Senior Product Marketing Manager for SolarWinds and is responsible for the Database Performance Management portfolio. The products he manages include Database Performance Analyzer and SQL Sentry.

I've been 'playing' with computers since I was a kid, so I've got a lot of background here: I've worked as a freelance, for my university, in several research projects, etc. Then I had the chance of join Microsoft's Premier GTSC, as SQL Server Support Engineer, where I learned to love SQL Server and a little tool called WinDbg ;) Afterwards I joined Plain Concepts, where I served as Development Advisor and, currently, as the Team Lead of the Debugging &amp; Optimization Team, where I'm happy hunting bugs, underperformant applications and performing post-mortem analysis of applications. Sounds cool, doesn't it? ;)

Pálmi has developed into a data engineer after working for years in software development. Working on everything data related Reykjavik Energy, from Data Architecture to DBA activities, building Tableau dashboards and lecturing on data literacy and SQL.

Pam Lahoud is a Program Manager in Azure Data, based in Redmond, WA, USA. She has been with Microsoft since 2006 and is currently responsible for Program Management of database engine features for in-market and vNext versions of SQL Server.

Pamela Paterson, BJ, MS, CBAP, LSSGB, APO, is an international best-selling author and a senior IT business analyst consultant, having worked with +50 organizations including Red Cross, KPMG, PwC, Hewlett-Packard, and the federal government. She has presented at +200 events in the U.S, Europe, Canada, and Asia, and has written six books, two of them international best-sellers, including Creating Requirements for Software Projects: A Business Analyst’s Guide to Requirements Management and Get the Job: Optimize Your Resume for the Online Job Search. Pamela also taught project management at a Toronto college. Pamela speaks about stakeholder management, business analysis, and communications. She can be reached at www.pamelapaterson.com.

I am a data engineer with over four years of experience, primarily working in consultancies and delivering solutions for clients across diverse industries. My expertise lies in the Microsoft Azure data stack, including Data Factory, Databricks, and Power BI. Beyond my professional work, I enjoy exploring app and game development in my spare time. When I step away from the screen, you'll likely find me hiking or camping, embracing the outdoors. Passionate about continuous learning and innovation, I thrive on experimenting with emerging technologies and finding creative applications for existing ones.

Principal Program Manager at Microsoft

Patryk Kowalski has over 20 years of professional experience in data, machine learning, IoT and distributed computing.

Microsoft Data Platform MVP. 10+ years’ experience working with the complete on premises SQL Server stack. Now working as a principal consultant and solution architect dealing with data platform deliveries in Azure.

Paul Mestemaker is one of the original founding members and now a Sr. Program Manager on the System Center Advisor team at Microsoft. In his 6+ years at Microsoft, he has focused mainly on server manageability and supportability tools. He has co-authored a book on SQL Server performance tuning. He has been a top speaker at TechEd, PASS, Connections, and other Microsoft and industry conferences. He is also a guest lecturer at Colleges and Universities across the U.S. He is the co-host of Ping, a weekly tech news show on Microsoft's Channel 9.

Paulien is a Data Analytics expert who loves to combine her knowledge of Power BI and Data Science to deliver value for her clients. It is important to her that she builds the solution in strong cooperation with the client in order to deliver not only a scalable and performant solution, but also a solution that reflects the clients' needs.

Paulina specializes in data modeling and automation in Power BI. She also has experience with data warehousing, SQL, and ETL. "I got to know Power BI during my studies and it was love at first sight. I'm amazed how powerfull this tool is and that it is becoming better every month. As a consultant and trainer, I have the opportunity to inspire my clients and show them that Power BI is more than just colorful reports."

Member of the Microsoft Fabric Community team, focused on community management and engagements. In his professional career Pawel has always been associated with data engineering and analytics (SQL, BI, Big Data). Founder of the Polish SQL Server Users Group (PLSSUG), today known as Data Community Poland. Regular speaker at conferences, community events and user groups. Former Microsoft Most Valuable Professional (MVP).

Pedro Lopes is a Principal Program Manager in the Azure Data SQL Server team, focusing on the Relational Engine for SQL Server and Azure SQL (Query Processor, Query Performance, Programmability).

Leveraging 20 years of experience in managing Analytics teams and leading large-scale projects and customers across a wide range of Industries in Data & AI and enterprise-level Data Strategy and transformation. Data Platform Most Valuable Professional (MVP), Microsoft Certified Trainer (MCT), and Leader of the Fabric Power BI Portugal Community.

Pete is a Learning Product Planner in MSL focusing on SQL Server courseware. Pete joined Microsoft in 1995 to build the Mastering Series developer training products. He occasionally meets people who thinks he looks familiar - because they used one of the Mastering titles in which he appeared in various videos. Since then he&amp;rsquo;s done a variety of work around Microsoft but almost always focused on content in some way.

Prior to joining Varigence Australia, I was an early adopter of Biml and has given numerous community talks and training sessions on Biml in Australia and New Zealand. I’m an BI Developer, Trainer and Consultant, and SQL Server data warehouse specialist. My background includes developing a cloud metadata framework that integrates with BimlScript to create dimensional data warehouses. I have been working with SQL Server for over a decade, focusing primarily in ETL/SSIS, database development, reporting, and data quality.

Prior to joining Varigence Australia, I was an early adopter of Biml and has given numerous community talks and training sessions on Biml in Australia and New Zealand. I’m an BI Developer, Trainer and Consultant, and SQL Server data warehouse specialist. My background includes developing a cloud metadata framework that integrates with BimlScript to create dimensional data warehouses. I have been working with SQL Server for over a decade, focusing primarily in ETL/SSIS, database development, reporting, and data quality.

I have been an independent contractor for over 20 years and before that I worked for Software House for 5 years. I am a SQL Server Developer and my area of interest is SQL Optimisation.

Working and learning in SQL Server.

Peter O'Connell is a senior product manager responsible for the Quest software database performance management portfolio. His mission is to create tools that liberate users from the daily grind and help them explore emerging platforms and technologies.

Peter ter Braake is SQL Server MVP and MCT. He works as an independent contracter alternating his time between teaching SQL Server related courses and doing projects at customers.

Peter van den Bos is a Business Intelligence Consultant, speaker, and founder of Dutch BI Geek. For over a decade, he has helped organizations get a better grip on their data – making Power BI not just look good, but also run fast and make sense. With deep expertise in data modeling and DAX, Peter has a talent for explaining complex topics clearly and with energy. He shares his insights through blogs, vlogs, and training sessions, always with one goal in mind: helping others make better, smarter decisions with data. Expect practical tips, performance tweaks, and well-grounded advice – straight from the field. His sessions are a favorite among controllers, analysts, and BI professionals who want to understand what’s really going on under the hood. When he’s not training or presenting, you’ll find him tweaking data models just for fun, deliberately slowing down DAX queries (so he can fix them), or stress-testing visualizations like it’s a competitive sport. His Dutch-language YouTube channel is a playground for anyone with a passion for Power BI – or anyone ready to embrace their inner data nerd.

I'm the creator of the CAT testing tool. I've been working with Microsoft SQL server and .NET for almost 20 years. My specialization is data warehousing and especially automation of all related processes. Now I focus on data testing automation.

Phil Quinn an avid interest in SQL XML and other obscure sql that often has no practical application.

Phil Winstanley provides solutions to situations which have complex technical requirements involving data manipulation. His expertise is internationally acclaimed and he is prominent in the network of specialists in this field, being a member of the Microsoft MVP programme since 2002 and a member of the ASP Insiders since its inception. Now he works at Microsoft and advises techies throughout all markets on best practice and patterns.

Member of the Power BI CAT team. Focused on helping people learn data modelling and DAX on the MSFT BI Stack

Pieter Vanhove is a Program Manager in the Security & Governance Azure Database Platform team at Microsoft. He is the feature PM for ledger and Always Encrypted which is all about bringing the power of Blockchain to SQL Server and data encryption. He has been working with SQL Server since 2000. Pieter has a profound knowledge in data security and loves the new Azure stuff. He is also a regular speaker at Belgian and international events.

Data Analyst Consultant – joined Adatis in 2019 where he builds Modern Data Warehouses using Azure platform. Main areas of expertise: Azure Databricks

Mr. Popoola Isiaka Olamilekan has a master’s degree in Information Production and Management. As an Information Technology specialist, he has more than 10 years of working experience in training and consulting services in areas related to Geographical Information Systems (GIS), statistical data analysis, Business Intelligence (BI), and Microsoft Office Suites. Professionally, he is a Microsoft Certified Data Analyst Associate (MCDA) and Microsoft Certified Trainer (MCT). He is also certified by International Computer Driving License (ICDL) as an international trainer. As a consultant, he is currently consulting for Digital Bridge Institute (DBI), Abuja, the training arm of Nigeria’s National Communications Commission (NCC), as a Subject Matter Expert on Data Analytics, through the ADAPTI project being sponsored by NCC and facilitated in higher institutions in Nigeria. Likewise, he also handles ICDL courses on digital skill literacy through the ICT Support Intervention projects at public higher institutions in Nigeria, being sponsored by Nigeria’s Tertiary Education Trust Fund (TETFUND). Through these two projects, he has facilitated quite a number of technical training sessions for higher institutions’ managers, academic (professors, Ph.D. holders, etc), and non-academic staff in several higher institutions of learning across Nigeria. He is passionate in learning, teaching, and research.

Pragati is a Data Platform MVP (Microsoft Most Valuable Professional). Currently, she is working as a Manager at Avanade in UK and works towards generating and delivering data insights to various customers. She holds a Master’s degree in Data Science and Analytics from Royal Holloway University of London. She is skilled in various tools and technologies like Microsoft Power BI, Tableau, Microsoft Excel, Azure ML Studio, Azure Databricks Pyspark and SQL. She has been using Power BI for few years now and is recognised as a Superuser on the Microsoft Power BI Community. Outside work she enjoys photography, loves hiking, she is a trained Indian classical singer and has a passion for painting. She even has her Instagram page dedicated to painting. Microsoft MVP: https://mvp.microsoft.com/en-us/PublicProfile/5004163?fullName=Pragati%20Jain

Prashant has more than twenty years of experience in development and database technologies, managing dispersed technical teams responsible for about thousand database instance. Predominantly building and managing high availability, mission critical databases for customers like London City Airport, Oxford University Press, PRS for Music, River & Mercantile Group and large number of NHS Trusts and local government. With emphases on planning, process and people Prashant is a well experienced technical operations manager

Prathy Kamasani, a Freelance Data Consultant at Data Nova Analytics, specialises in Microsoft Fabric, Power BI, and Azure data solutions. With extensive experience in MSBI and the Power BI platform, she crafts custom, high-quality BI systems that empower organisations to make informed decisions. Her approach is both design-centric and user-focused, ensuring that her BI solutions are functional and visually appealing. Prathy collaborates with clients across diverse sectors, helping them harness the power of data. Beyond her professional role, Prathy is an active member of the BI community. She shares her insights through her blog, prathy.com, where she delves into topics related to Microsoft Fabric, Power BI, and more. Her passion extends to community engagement, including participation in the London Fabric User Group and speaking at industry events like SQLBits, the Microsoft Fabric Community Conference, and the Microsoft Business Applications Summit. Prathy’s outstanding contributions to the BI field have earned her the prestigious Microsoft Data Platform MVP award, recognising her impactful work.

Predrag Bosnic started his IT journey in 1979 using UNIVAC 1100, Fortran and Mapper. For the next 20 years he visited the world of PC, dBase, Clipper and Fox. During the last 14 years he has been working with SQL Serverand .Net maintaining his passion for databases and software development. He is a Software Development Manager, conference speaker and author of a dozen technical articles.

Pyramid delivers a BI platform that provides the tools users need to gain business insight in a way that is natural, does not require any particular technical skills while allowing a depth of analysis comparable to the best applications available.

R Meyyappan is a SQL Server specialist with expertise in Performance Tuning. Ramesh worked at Microsoft Corporation from 1994 to 2004. Nearly half of that time he worked in Redmond in the development teams - specifically as Program Manager in the SQL Server Development Team responsible for optimizing SQL Server product for SAP. Ramesh now offers onsite and offsite consulting and workshops independently as well as by partnering with various Microsoft Subsidiaries. You can find webcasts from Ramesh at http://webcasts.sqlworkshops.com. You can contact Ramesh at rmeyyappan@sqlworkshops.com. To register for the upcoming workshops click

Radhey is a Group Engineering Manager at Microsoft’s Azure Data organization. He has been with Microsoft for 16 years and worked on diverse products and services like System Center, OData, Big Data platform, Azure Customer Experience and currently in Azure SQL. He is passionate about building software and services focusing on simplicity and high quality. Currently he leads the charter for Data Migration and Modernization and the Developer tools for SQL from the India Development Center. His portfolio includes SQL discovery and assessment scenarios in Azure Migrate, Azure Database Migration Service (DMS), ADS extensions for SQL and Oracle migration, SSDT, SSRS and SSAS extensions for Visual Studio. Radhey's work on Azure SQL enables customers to migrate and modernize their data with ease and confidence.

Rae Ellingham is a senior data consultant with Red Olive, where she specialises in data engineering. She has over 18 years of experience working with Microsoft SQL Server.

Raghu Nambiar is a Corporate Vice President and CTO at AMD where he leads a global engineering team responsible for the strategy, roadmap, and execution for AMD’s datacenter business. Prior to joining AMD, as the CTO of the Cisco UCS business he played an instrumental role in accelerating the growth of Cisco UCS to a top datacenter-compute platform. At Hewlett-Packard, where Raghu spent his early years as a technology leader, he was responsible for several industry-first and disruptive technology solutions and a decade of performance benchmark leadership. He has published more than 75 peer-reviewed papers and book chapters, 20 books in Lecture Series in Computer Science (LNCS) and holds ten patents with several pending. He holds dual Master’s degrees from University of Massachusetts and Goa University, and an advanced management program from Stanford University.

I am a Principal Product Manager at Nutanix with over 15 years of experience in driving technology innovation. I am part of the Nutanix Database Service (NDB) Product team, specializing in Backup and Recovery, Copy Data Management, and the SQL Server database engine. Prior to Nutanix, I have worked with several leading financial services organizations, where I led initiatives to modernize and scale database and data management solutions. I have also been a speaker at multiple industry webinars and events, including .NEXT — Nutanix’s flagship conference.

Raj Pochiraju, has been with Microsoft for 15+ years, primarily focused on SQL Server relational databases and Azure Data platforms.

Working as Principal Product Manager in Azure SQL DB and currently focusing on business continuity pillar for all up SQL DB across all of it's service tiers.

Ralph is an enterprise and data platform architect with over 15 years of hands-on and leading positions. He is a Microsoft Certified Trainer who regularly speaks at a local user-group and at conferences from time to time.

Raoul Illyés is an internationally acclaimed SQL Server expert and has 16 years' experience in the IT industry. Raoul is an internationally recognized lecturer and teacher, known for his passion and dedication to detail.  Many customers have had good reason to value his high energy level and enthusiasm over the years, including Microsoft both locally and abroad.

BI Guy, C# Dude, SharePoint Fellow and accidental DBA

Reid is the Founder of Havens Consulting Inc, Microsoft MVP, and an avid Business Intelligence evangelist.

Reitse began his computer days with GW Basic and quickly followed with Windows 3.11. After that many computers followed and, interrupted by human resource and psychology studies, he got into the IT work field around 2007. There he met Oracle 9. With a command line from 1980. At his current job he met SQL Server. And loved it. Now he’s working with SQL 2008 to SQL 2019 on-premises and a number of Azure SQL Databases, supporting customers and tuning databases. New projects focus more on the Azure data platform as an architect, security advisor and data engineer.

Renato is a data analyst based in Brazil that is fascinated with DAX and M.

Database Specialist Solution Architect at AWS. Experienced Microsoft SQL Server DBA with infrastructure and applicative proficiency.

Reza Rad is an author, speaker, trainer, and consultant. He is well-known Power BI invited speaker in world's best and largest SQL Server and BI Conferences such as PASS Summit, SQLBits, Ignites, and Data Insight Summits.

Data is his passion, with many years working in the field, and experience in large architectural projects for BI and Big Data Solutions. More than 15 years working with BI solutions, Big Data and Cloud.

Richard Campbell wrote his first line of code in 1977. His career has spanned the computing industry both on the hardware and software sides, development and operations. He was a co-founder of Strangeloop Networks, acquired by Radware in 2013 and was on the board of directors of Telerik which was acquired by Progress Software in 2014. Today he is a consultant and advisor to a number of successful technology firms and is the founder and chairman of Humanitarian Toolbox (www.htbox.org), a public charity that builds open source software for disaster relief. Richard is also the host of two podcasts: .NET Rocks! (www.dotnetrocks.com) for .NET developers and RunAs Radio (www.runasradio.com) for IT Professionals.

Director at Elastacloud, Microsoft Azure MVP, Microsoft Regional Director

Richard Douglas is the Principal Solutions Engineer for SentryOne where he specialises in providing Microsoft Data Platform monitoring solutions and system health checks to organisations across the globe.

Richard is the Engineering Director of Black Marble Ltd a Microsoft Gold Partner based in the North of England. Black Marble specialises in BizTalk &amp; SharePoint based business automation. As Engineering Director Richard is responsible for the delivery of systems and tools to allow the company, and their clients, to deliver solutions efficiently. All Black Marble's development activity is underpinned by TFS using Agile process models. Richard is a MVP for Visual Studio ALM and a Certified Scrum master. Richard is a regular presenter at community events in the UK (and the rest of the world given a chance) where his most common subject is software testing and development process.

A SQLServer DBA for nearly 20 years. Can be seen in the wild at community events on the South West of the UK.

Richard Siddaway is Microsoft Practice Leader for Centiq Ltd. With over 20 years experience in various aspects of IT Richard is currently concentrating on the Microsoft environment at an architectural level especially around Active Directory, Exchange, SQL Server and Infrastructure Optimisation much of his recent experience has involved migrating enterprises from Windows NT\Exchange 5.5 to Windows 2003\Exchange 2003. Richard has administration experience with several database systemsespecially SQL Server. His initial programming background is still usefulas Richard is a very experienced scripter always looking for the opportunity to automate a process. Having discovered PowerShell 18 months ago he has enthusiastically adopted it in preference to VBScript. Richard founded and currently leads the UK PowerShell User Group. Richard has presented on PowerShell to the Directory Experts Conference 2007, at various events at Microsoft UK, including the last Community Day, and for other UK User Groups.

Independent DW/BI consultant specialising in the SQL Server stack, with particular interest in using metadata to inform process control, drive code generation, automate documentation and reduce human error.

Richard Tkachuk is a Principal Program Manager on the Microsoft SQL Server Parallel Data Warehouse team. Richard has been with the PDW team since shortly after the acquisition of DATAllegro and helped ship the SQL Server PDW appliance. Richard has been a part of SQL Server with a focus on data warehousing for over ten years.

Richie is a man of many hats (and shoes), both literally and figuratively: he has worked in many different roles from software tester, developer, DBA and TFS Administrator. When not running to and from work he can be found at home, probably playing Pokémon Go.

Rie Merritt has been working with SQL Server since 1999, when she started as a data analyst for a non-profit. She's worked in many industries over the years including pharmaceutical, e-commerce, legal, financial, education and both federal & state government. Most recently, she was director of database management, Integrated Payments for WorldPay, Inc. She is currently Principal PM Manager with Microsoft Azure Data, serving as the Influencers & Community lead and as liaison between the product group and Influencers, User Groups, MVPs and more. She is based out of Redmond, but works remotely from her home near Atlanta. Over the years, Rie has done extensive work with the SQL Community. She was an MVP in the Data Platform for three years, speaking frequently at conferences across the US and moderating webinars, WIT panels and career panels. She has also served co-leader of the PASS Women in Technology Virtual Group and Executive Director of SQL Saturday Atlanta. Most recently, Rie helps run the Atlanta Azure Data User Group heading up Microsoft’s efforts for the Azure Data Community.

Rishi is a speaker, trainer, consultant and technology evangelist specialising in Power BI, and has presented at several global conferences over the past few years. He works with a number of large Enterprise customers on self-serve BI Architecture an

I have been working with SQL Server since 1999, firstly as a web developer, but primarily in a DBA and consultancy capacity. I joined Microsoft in 2008 as a SQL Server Premier Field Engineer, working with some of Microsoft's largest clients in the UK and Europe, specialising in SQL Server performance tuning and Business Intelligence. I'm based in Scotland and I'm married with 2 daughters. When I'm not working with SQL Server you'll usually find me playing on Xbox Live !

I've been working with SQL Server for over 20 years, firstly as a DBA and now as a consultant. I joined Coeo as a Data Platform Consultant in 2021 providing advice and guidance to customers modernising their SQL Server estates. I previously worked for Microsoft as a Premier Field Engineer (PFE) and as an independent database consultant, working across various sectors including financial services, retail and defence. When I'm not working with SQL Server, I'm a keen runner and enjoy spending time with my family.

Rob Farley runs LobsterPot Solutions in Australia, and is known for his slide-free presentations that will challenge your thinking.

A life-long learner and technologist with a passion for all things database. Deep knowledge with PostgreSQL, Oracle, SQL Server, GIS extensions, performance tuning, and design. 20+ years of experience with a variety of companies from government to aerospace to startups in technical operations, support, and technical sales.

I’m a database automation expert and DBA with a passion for helping my peers increase their data’s performance through automation. I'm told I have a fabulous beard.

Rob Volk is a DBA in the Atlanta, Georgia area since 2001. He started using SQL Server with version 6.5 and is very glad to have upgraded since then. In his spare time he accomplishes more than he does on the job, just don't tell his boss.

Just a regular SQL pro who also likes to present.because there is nothing better to validate the depth of your knowledge.

Roberts primary passion to help others to achieve more by sharing some of the knowledge he has been privileged to receive from others.

Robert Hartskeerl has over two decades worth of experience developing and maintaining database solutions with SQL Server, .NET and Azure. Working for Microsoft Services has made him a true expert in troubleshooting, performance tuning, database security and high availability solutions. In 2018 he left Microsoft to focus more on building solutions. Today he has helped several customers move their workloads Azure.

Robert Hogg is the Managing Director of Black Marble Ltd, a Microsoft Gold Partner based in the North of England, specialising in Microsoft BizTalk and SharePoint based business automation and collaboration solutions, as well as Application Lifecycle Management. Robert is in his fourth year as an MVP, currently for the Connected Systems Division, and is also a Fellow of the British Computer Society and an Honorary Fellow at the University of Hull. He speaks throughout the UK, as well as internationally. Robert writes, contributes and edits books, white papers and articles on SOA, Modelling and Enterprise Service Bus.

Microsoft Certified with 25+ years of real-life workload focused experience, developing and implementing cutting-edge technology solutions with an intense database focus. Results-driven, consultative and strategic Dell Technologies Technical Staff – Engineering Technologist, offering a strong balance between business savvy and technical capabilities. Aligning with Microsoft workloads of database, multicloud storage software, hybrid and collaboration executing on the Dell Technologies product stack.

Cloud / Data Solutions Architect with Microsoft in the UK. Focusing on all areas of the data and AI stack.

Rodrigo is a Senior Manager at BMO, celebrated for his role as the Program Office Analytics Lead for one of the largest banking acquisition in North America to date, 16 Billion Dollars. With over 5 years in the banking industry, his expertise in M&A analytics was recognized as world-class by M&A Partners, surpassing all commercial products in the field. A proud Boston University alumni, he majored in finance and accounting, establishing a strong foundation for his stellar banking career. Beyond his professional achievements, Rodrigo possesses a deep passion for both classical and contemporary piano. His dedication to discipline is further evidenced by his title as the Olympic Lifting National Club Champion in 2010.

Rohit Nayak is a Senior Program Manager in the SQL Server product team at Microsoft, with a focus on the Security and Connectivity for Azure SQL Database.

Roland Szirmai is an Analyst with 10+ years of experience in Financial, Commercial, and Operational reporting. Roland creates reports to express the true meaning behind numbers in an understandable way using modern tools such as Microsoft Power BI. He uses his skill, knowledge, and expertise in Excel, Power Query, DAX, and Data Visualisation to help organizations transform from assumptions and guesswork to more informed, data-driven decisions making. Roland is the creator of BI-Lingual Analytics a YouTube channel and blog dedicated to helping non-technical people learn more about and master Power BI. People can find useful guides and videos on how to use this tool and sometimes just fun data-related articles. It’s all about helping business users to master Power BI and analytics – without too much IT involved.

Ron Matchoro is a Senior Program Manager at the SQL Azure Data Security group. https://azure.microsoft.com/en-us/blog/threat-detection-public-preview/

Principal product manager focused on creator experiences - driving onboarding, growth, and engagement.

I am a BI Developer with experience of developing solutions using the Microsoft Power Platform, Power BI, Python and SQL. I am hugely grateful to the Data and BI community and hope that by sharing my experiences I can help others who are on similar journeys.

Ross Mistry is a best-selling author, former SQL Server MVP and enterprise architect with Microsoft. Ross designs technology solutions for Microsoft&amp;rsquo;s largest customers at the Microsoft Technology Center (MTC) in Silicon Valley. His recent books include; Introducing SQL Server 2008 R2 (MSPress), Windows Server 2008 R2 Unleashed (SAMS) and SQL Server 2008 Management and Administration (SAMS). You can follow him on twitter @RossMistry

Currently based in Portugal, I have been serving as a Data Engineer for 7 years. My expertise lies in leveraging SSIS and SSAS technologies with SQL Server Datawarehouse, primarily focusing on building ETL over diverse sources in the health sector. My proficiency extends to utilizing Azure tools like DataFactory, Data Lake, and Azure Synapse to build ETL across various business domains.

Rui Romano is a Data Platform MVP with more than 15 years of experience on the Microsoft BI Platform.

Rune have been working with databases for over 20 years, primarily in those years with Microsoft SQL Server. Active in the #sqlcommunity and together with his excellent team of volunteers has run SQLSaturday Oslo for the past 3 years.

Russ has been working with SQL Server since version 6.5. He has focused primarily on moving data from one source to another, beginning with DTS and moving on to SSIS and now learning Azure Data Factory. Russ has worked in a variety of industries from healthcare to insurance as well as sports. He is currently working for a managed database service provider Navisite. Russ lives in the Dallas-Fort Worth region of Texas USA with his wife. He enjoys time with his daughters and two grandchildren.

Support Consultant focusing on Microsoft Bi Stack (On-prem and Azure) @Simpson Associates

A technologist passionate about data, Ryan works with clients on large-scale data and AI initiatives. Ryan helps organizations get more value from data. His work includes strategies to productionize machine learning, organizing the way data is captured and shared, selecting the right data technologies and optimal team structures. He has over 15 years of experience and is author of the Thoughtworks Guide to Evaluating MLOps Platforms, as well as many widely read articles about MLOps, software design and delivery.

Sam Debruyn is a Microsoft Data Platform MVP and Data & Cloud Architect passionate about modern data platforms such as Microsoft Fabric. In his day-to-day, he designs and implements data platforms that support customers in harvesting the full potential of their data. Sam has over 10 years of experience with Microsoft Azure and regularly blogs about his adventures in data. He contributes to the data community through blog posts, open-source projects, and speaking engagements at data meetups and conferences.

Sander is a SQL Server DBA with over 20 years of experience in IT. He has worked with SQL Server since version 2000 and is a Microsoft MVP. He is a huge PowerShell enthusiast and will try to automate processes as much as possible.

Sandip Pani is a data architect, an eminent speaker, blogger from Bangalore, India. He has been working on various data platform over 15 years and is MCITP Certified. He specializes in data modeling, data pipeline, data preparation, query tuning and performance troubleshooting. Currently working as Principal Engineer for NextGen Healthcare and is quite active in Data community world. He shares and enhance his knowledge of Data, database, AI/ML by spending time at newsgroups and forums, speaking at conferences. He was a Speaker at SQLBits XI – Nottingham, SQLBits XIV – London, SQLBits XX and SSGAG 16, DPS 17, DPS (2018, 2019) , DPVS 2021. He is a regular speaker at DataPlatformGeeks (formerly known as SQLServerGeeks) Meet-Up and Data Platform Day events. He also leads the User Group in DataplatformGeeks and Regional mentor of DPG. He believes 90% of the problem can be solved in this world if correct data is available. His goal is to understand different data related issues in depth, utilize that knowledge in his job and share the experience with the data community.

I am passionate about how technology enables people and organizations, and my professional motivation is to apply my knowledge and experience to create innovative ways to promote technology adoption and use. I bring a strong background in the technology industry, with experience across sales and marketing strategy, technology projects delivery, and project management.

Sandy is a Principal Program Manager at Microsoft, currently driving the efforts to modernize SSIS (SQL Server Integration Services) on premises and in the cloud as part of ADF (Azure Data Factory).

Sanjay Mishra is the Group PM Manager in the Azure Data product team at Microsoft. Sanjay and his team are responsible for the Azure SQL Database product.

Sarah fell in love with product back in 2014, where she created the UK’s first social network for parents of autistic children, winning three awards and making a positive difference for thousands of families. Sarah joined YouGov in 2021 after nearly a decade in senior product roles across hospitality, housing, social care, sport and fitness. She leads the team that builds engaging and rewarding experiences for YouGov’s 15 million panellists in 55 countries, working daily with data scientists, analysts and engineers. She’s passionate about changing the world with technology and believes the best way to do this is through brilliantly diverse teams focused on a compelling mission.

Sasa Popovic is a Product Manager in Azure SQL team, with a focus on data mobility scenarios, distributed transactions and replication. Previously, for 10 years worked as a software engineer on SQL Server and Azure SQL features such as Window Functions, Query Store and SQL MI time zones. Sasa is active on LinkedIn (linkedin.com/in/sasapopovic/), Twitter (x.com/SasaPopovicMSFT) and BlueSky (bsky.app/profile/sasapopovicsql.bsky.social).

Giese holds various technical certifications, including being a Cisco Certified Network Associate (CCNA), Cisco Certified Design Associate (CCDA), Microsoft Certified Solutions Associate (MCSA), VMware Technical Sales Professional (VTSP), AWS Certified Cloud Practitioner, and Network Performance Monitor and Server & Application Monitor SolarWinds Certified Professional® (SCP). He has more than 15 years of technical IT experience, four of which have been as a senior pre-sales engineer at SolarWinds. As a senior pre-sales engineer, Sascha was responsible for product training SolarWinds channel partners and customers, regularly participated in the annual SolarWinds Partner Summit EMEA, and contributed in the company’s professional certification program, SolarWinds Certified Professional.

I am working as Senior Data Engineer at scieneers GmbH. Bringing more then 15 years of tech consulting experience to the table. I am focused on designing and building modern data warehouse architectures using Azure data services such as Power BI, Synapse, Fabric and many more. I'm a Microsoft Certified Trainer (MCT) for Power BI and Microsoft Certified Data Analyst Associate and Systems Expert (MCSE) für SQL Server BI.

Sascha has been working with Microsoft SQL Server and the efficient automation of database-related tasks for several decades. Still having a developer soul, he is now responsible for the development of the PSG tool stack, which his colleagues and customers use to analyze and optimize database servers around the world. Furthermore, he still shares his experience and knowledge in numerous workshops and training as well as at community events.

Enterprise Architect specialised in the data platform and cloud computing, with considerable leadership & delivery management experience in dealing multiple transformation & digitalisation projects (end-to-end B2B, B2C) with a strategy.

Knowledge is the power and you will gain by sharing it; I'm an Independent Database expert, with over 16 years of experience in application designing, developing and managing database technologies using industry famous technologies &amp; software. I have been working with SQL Server since version 4.2 (1996) and active member &amp; moderator in Technet, MSDN, SQL-Server-Performance.com forums/websites and also writing for http://www.sql-server-performance.com website. I'm a regular speaker and volunteer (Ask The Experts) at SQL Server events such as SQLPASS, Tech-ed etc. and I was awarded as SQL Server MVP since the year 2006. I also update content &amp; manage the website http://www.sqlserver-qa.net.

Scott is currently a principal consultant with RapidData focusing on the Azure Data Platform, Integration Engineering and Analytics. Previously, he was a a senior consultant and UK&I Databricks SME at Avanade. He has a master degree in Computer Science with a specialism on Secure Machine Learning in the Cloud. He is passionate about all things data, AI, Rugby League, Beer, R and Azure

CTO of Cloud And Devices, author, speaker, and seeker of all things extraordinary. Loves data of all sizes, and the bleeding edge of technology up until the point he has to repave his laptop. Thinks the word phenomenal is super phenomenal..

As a Principal Product Manager within the Power BI team and a former Dynamics 365 Black Belt at Microsoft - I've seen firsthand how valuable the data in Dataverse can be for the decision-makers. I've also worked through the challenges that are commonly faced by makers when bringing Power BI to Dataverse or vice versa. I'm passionate about how valuable these two tools are when used together and I'm always excited to share and learn with other makers on the Power Platform.

Scott has spend the better part of the last 25 years moving data around, mostly with the help of Microsoft SQL Server, and now Power BI and a bit of Microsoft Fabric. Scott's "passion work", is being a volunteer for the BC & Alberta Guide Dogs. Scott's a former Microsoft Data Platform MVP, SQLSaturday organizer, and user group leader.

Sean McCown is a Certified Master in SQL Server and a SQL Server MVP with 20 years of experience in high-end databases. He is also founder and co-owner of the MidnightDBA.com and MinionWare Software.

I am a Data & AI Cloud Solution Architect at Microsoft specialised in Power BI and Data Visualisation. I am passionate about diversity & inclusion across the tech industry and advocate it across my customer base.

I have been working with SQL Server for about 10 years as a DBA, developer, consultant and trainer, focusing on high availability and disaster recovery solutions, ETL, troubleshooting and performance tuning, developing high performance solutions.

I'm a Data Platform MVP and a DWH/BI Consultant at ITMagination Inc. Responsible for designing and developing on-premise and cloud Datawarehouse/BI solutions.Community enthusiast, SQLSaturdays speaker and leader of Lviv SQL Server user Group.

Shannon is a Microsoft Certified data and analytics professional with a background in global public health, specializing in Business Intelligence training and consulting. Her focus is on enabling non-profit and government decision makers who rely on complex and disparate data systems to gain insights and drive strategic decision making. Shannon is passionate about using data to improve the lives of those who need it the most. Shannon leads the Washington, DC Power BI User Group and really enjoys watching people connect and lead each other to their lightbulb moments! When she’s not wrangling data, Shannon enjoys anything outdoors, including her latest hobby, flying trapeze!

Shinduri is a Solutions Architect, she has been designing and developing SAP Business warehouse, SAP HANA and big data on AWS solutions for 14 years. She worked in all the different stages of building scaling and performant big data architectures. She has deep knowledge of big data and analytics solutions on AWS cloud.

Working on SQL and other data technologies since 25 years. Specialized in data access, query optimization and tuning, distributed system design. Author and speaker in industry conferences, now in SQL Customer Success Engineering, Azure Data team.

As a Workplace & Security Architect, as well as an Enterprise Mobility MVP, Simons goal is to compose an enjoyable, powerful and purpose driven workplace experience with IT. He have a talent of translating organizational needs into technology and always emphasize "The Human Side of IT".

Simon is a database consultant who specialises in all areas of the Microsoft Data Platform, he runs datathirst.net - a data platform consultancy focused on modern cloud solutions.

I’ve worked for some of the largest Global Insurance Brokers in my early career: developing applications and data solutions. It was always a complex space to work in. With constant delays and technical hurdles slowed projects and frustrated stakeholders. Everyone has experienced how quickly data projects can go wrong! From this experience, I decided to create a Boutique Data Consultancy, Engaging Data. Transforming our client’s data into insights and valued linked to business objectives. We are best known for our friendly and engaging approach towards all clients and partners. As a team, we have broad experience across sectors, industries and technologies. The Engaging Data Team consists of highly skilled and experienced consultants – we attract and retain the best Data Engineers! If your data is not engaging, it has no value.

Simon Munro is a Senior Practice Consultant with EMC Consulting. Currently doing solution architecture on the Microsoft stack, Simon has spent more than fifteen years straddling the line between application and database development. Over the years he has worked on a wide range of database solutions from transactional to data warehouse and various volumes and loads.

Simon has worked with data for all his career. He works with companies on, 1. Data platform strategy 2. Data platform optimisation 3. Data development practices He founded SQLBits, is a SQL MCM and an Microsoft MVP since 2005

CTO for Advancing Analytics Ltd, Microsoft Data Platform MVP and Databricks MVP. Simon is a seasoned solution architect & technical lead with well over a decade of Microsoft Analytics experience, who spends an inordinate amount of time running the Advancing Spark YouTube series. A deep techie with a focus on emerging cloud technologies and applying "big data" thinking to traditional analytics problems, Simon also has a passion for bringing it back to the high level and making sense of the bigger picture. When not tinkering with tech, Simon is a death-dodging London cyclist, a sampler of craft beers, an avid chef and a generally nerdy person.

For more than a decade, SIOS solutions have been protecting thousands of mission-critical applications and countless volumes of data for customers of all sizes, across every industry, in all parts of the world. Our innovative high availability and data protection software solutions for Linux and Windows deliver superior RTO and RPO at a lower cost of ownership, whether they are deployed on physical machines or in virtualized or cloud environments.

Sónia is a Portuguese/German BI Specialist that has been working @DevScope, a Gold Data Analytics Microsoft Partner, for the last 4 years. Sónia's academic journey began in Biomedical Engineering, where she honed her analytical and problem-solving skills. Her passion for leveraging data to improve healthcare and decision-making led her to her current role. At DevScope, she harnesses her knowledge to drive data-driven solutions, ensuring that insights are not only powerful but also tailored to specific business needs. She is enthusiastic about anything data related - from programming to data visualization.

Bringing together 16 SQL Server user groups in Great Britain, covering Exeter to Edinburgh and Cardiff to Cambridge. The groups are all run voluntarily, to help build the SQL Server community, sharing knowledge and hopefully having a bit of fun.

The SQL Server Customer Advisory Team (SQLCAT) manages all customer activity out of the SQL Server engineering organization. The goal is simple: Engage with the most interesting SQL Server customer projects and learn how the product behaves.

Sravan Gogana is a Senior Cloud Support Database Engineer at Amazon Web Services (AWS) with extensive expertise in Microsoft SQL Server architecture and administration. With over 13 years of experience in database engineering, Sravan specialize in Amazon RDS for SQL Server and MS SQL Server architecture. As a SQL Server expert, I excel in implementing and troubleshooting complex replication scenarios, conducting in-depth performance analysis, and optimizing SQL workloads. Sravan core strengths include SQL Server performance tuning, query optimization, database design, and providing architectural recommendations for high-performance, scalable SQL Server environments. I help customers successfully migrate their on-premises SQL Server workloads to AWS, optimize their database performance, and implement best practices for their mission-critical SQL Server deployments. With deep technical knowledge in SQL Server internals, Sravan provide strategic solutions that enable customers to maximize their database performance and reliability in the AWS Cloud.

Srdan Bozovic is a Program Manager in the Azure SQL team at Microsoft, that drives Security for the SQL Managed Instance.

Stacia Varga has over 25 years of experience with improving business practices through technology and has been providing consulting and education services for Microsoft data platform technologies since 2000.

Stefan is a Principal Solution Architect at b.telligent, specializing in implementing robust Data Platform architectures. As an Architect and Databricks Champion, Stefan excels in delivering cutting-edge solutions that drive significant value for clients. With a passion for transforming data into actionable insights, Stefan bridges the gap between technology and business success.

I am a data lover, especially in the ecosystem of Microsoft tools. I primarily focus on Power BI, Azure Synapse, and Azure SQL. In general, I follow a very simple motto. "Don´t say it cannot be done, or someone who doesn´t know it will come and do it." I am a co-founder and a Lead Technical Consultant at DataBrothers. We are Power BI experts and consultants with a focus on data analysis, reporting, and training in Power BI. We work with our clients across the globe on developing custom solutions and training their users on all levels (from business to development).

Steph is the founder of a consultancy in the UK. Her talks, blog posts, conferences, and business all have one thing in common – they help people get started with data science. Steph holds the Microsoft MVP award for her community contributions.

Self-taught data professional with over 20 years experience as developer, DBA, and architect. Giving back to the community that gave me great opportunities in my career.

Stephan has more than 19 years experience with MSBI and works as a Principal Consultant at Stoltze IT. He is the founder and coordinator of the Danish Microsoft BI Community and has been a speaker at various events like SQLBits and SQL PASS Summit.

Stephanie Bruno is a Business Analyst at Microsoft using her passions for data wrangling, modeling, visualization, and analysis to help improve customer's experiences with the products you know and love like Power BI and the Power Platform. Formerly she was a Data Platform MVP and a director of Informatics at the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF). In the pre-pandemic days she enjoyed travelling, making friends, and speaking at user groups and conferences and is very excited to start doing that again!

A data leader with 8 years of experience, Steph leads the data team at TrainingPeaks. In the past she led the core product data team at Strava, focused on supply growth as Senior Data Scientist at Airbnb, and obtained her PhD in Electrical Engineering from Stanford University. Outside of work, Steph is a passionate endurance athlete and competed in the 2020 Marathon Olympic Trials.

Steve co-owns Analytic Endeavors, a consultancy founded by Reid Havens and Steve Campbell. Working in the data platform and BI space, they deliver enterprise data solutions for clients across industries, including non-profit, education, and public sectors. Analytic Endeavors specialize in delivering streamlined data pipelines, scalable shared models, and actionable report solutions. Steve has a background in data analytics and consulting. He has run global Microsoft data analytics consulting teams, specializing in deploying and implementing enterprise data solutions, self-service business intelligence, and data governance. He is also the owner of Sunny BI, providing Power BI and Fabric training services to individuals and organizations who want to learn and leverage the power of data visualization and analytics.

Steve Jones has been working with databases and computers for over two decades. He has worked with SQL Server since 1991, from v4.2 through SQL Server 2016. He has been a DBA, developer, and manager in a variety of large and small companies across multiple industries. In 2001 Steve founded SQLServerCentral with two partners and has been publishing technical articles and facilitating discussions among SQL Server professionals ever since. He currently is the full time editor of SQLServerCentral, as well as an evangelist for Redgate Software. Steve is a 10 year Microsoft Data Platform MVP and lives on a horse ranch in Colorado.

Having trained initially as a SQL Server DBA with a global FSI I spent the next 20 years working as a Database Engineer and Architect coving most platforms (including MPP & Big Data) but my focus has always been Data Warehousing & Analytics. After spending 5 years at Microsoft working as a Snr Data Platform Architect I recently moved Starburst Data helping customers make the most

Steve has been working with SQL server for longer than he likes to admit. He works as a BI trouble shooter for a Law firm no one has ever heard of. He's an MCSA and speaks now and again at SQL user groups.

Sr. Engineering Manager, ESSN Alliances, Performance and Solutions (APS)

Stijn is a Microsoft Premier Field Engineer on Data & AI and a DataMinds core member. He is also one of the organizers of the local user group sessions & the yearly event called DataMinds Connect (SQL Server Days).

Stuart has been working with data since 1998 across a wide range of platforms Currently buildimg and designing hybrid solutions tying on premise and cloud systems together Stuart is a major contributor to the dbatools project and other open source projects, he also runs 2 usergoups (East Midlands SQL Server group and Nottingham PowerShell Usergroup) and is a member of the team that runs the annual SQL Relay series of 5 one day conferences around the UK. Was given the Data Platform MVP award by Microsoft in 2018

Product Manager for SQL Server Data Tools (SSDT), GitHub Copilot in SQL, SSAS and SSRS Visual Studio Extensions

Sue Bayes Data Platform MVP Microsoft Certified: Azure Enterprise Data Analyst Associate Microsoft Certified: Power BI Data Analyst Associate Over 5 years successfully working as an independent Power BI developer and data analyst within the public and private sector. Reporting solutions range from project management, planning , financial reporting, specific service sector reporting, bespoke data cleansing and sentiment analysis. 15 years of lecturing in Business and Computing before starting my own business. I am passionate about data in general and how we can harness information to grow business. Knowledge of R, Python, SQL and C# but main love is M and DAX. When not in front of the screen, I love to run and walk my dog and be outside.

Surbhi is a data professional with over two decades of architectural/administration experience in the financial domain. Architecting the operationalization aspect in a client-facing role, delivering relational and advanced analytics solutions for large scale Operational and Data Warehouse implementations with focus on learning and innovation remained a constant part of her data journey. Currently she is leading enterprise scale cloud data migrations in SQL Server/Snowflake/Azure SQL/Managed Instance and involved with designing next generation Data Analytics solutions using Snowflake. Surbhi is board member of the New England SQL Server User Group, member of PASS, speaker in PAAS Summit/Snowflake User Group/Azure Data User Groups/Data Saturdays/SQLBits.

Susan Price joined the Microsoft SQL Server Database Engine team in 2008. She is currently a Senior Program Manager with a focus on data warehousing. Susan was the program manager for Project Apollo, which introduced columnstore indexes to the SQL Server database engine.

I have been working with SQL Server for last 12 years. Predominantly I spent most of my carrier building data warehouses and loading the data using various ETL Tools such as SSIS, Ab-Initio and Informatica. I specialise in financial services sector.

My Name is Syangprova, aka Swayam. I work with Microsoft as Program manager with Fabric Customer Advisory Team. I have more than 13 years of experience working with MS business Intelligence suite mostly working with database migration projects. Prior to MS I was one of the leads with Power BI Center of excellence team, which had one of the largest implementations of Power BI platform. There, I was involved in setting up the Power BI CoE & adoption program globally. I consider myself Power BI adoption evangelist, which means I have the privilege of helping people learn how to use technology to transform their professional lives. During my time in my previous organization, I have seen first-hand how a technology like Power BI can revolutionize an organization's way of looking into data. With my current role, I'm excited to continue the same journey on a larger scale with Fabric as I help organization's & its people on their own tech journey!

Taiob Ali, Microsoft Data Platform MVP, is an accomplished technical leader with a proven record of success. During his last 16 years, he has worked with the Microsoft Data Platform and MongoDB, both on-premises and cloud. His experience includes all three major business sectors: finance, e-commerce, and healthcare. Taiob is currently working at “GMO LLC” as Database Solutions Manager, focusing on cloud migration, automation, improving, and streamlining operational workflow. He is a regular speaker at local and virtual chapters, Data Saturdays, and Azure conferences. He is a board member of New England SQL Server User Group, founder of 'Database Professionals Virtual Meetup Group', and organizer of Boston SQL Saturday.

Tarun leads the data replication business for DBSync

Ted Orme, EMEA Technical and Alliances Director, Attunity.

Ted Pattison is a developer that works on the Power BI team as a Principal Program Manager.

Tejas is a principal program manager in Azure Data Platform team. He leads SQL Server on Linux and containers strategy across all versions. He has a Bachelor of Engineering degree in Computer Engineering and 21 years of industry experience. He has been part of Microsoft for nearly 18 years. He works with several Tier 1 SQL Server customers and partners in the field to ensure successful implementation of the SQL Server database platform. He also works with many resources including support, field, MVPs and community to understand the product usage and get feedback from the engagements to drive improvements in the product. He has in-depth technical knowledge and experience of the SQL Server product spanning 10 versions of SQL Server including the latest release.

Microsoft MVP. Principal consultant & Owner of Advancing Analytics. A consultancy who help businesses advance their analytics and better understand their data. Frequent speaker at events across the globe. Organiser of the Data Science user group in Exeter, UK and previous co-organiser of SQL Saturday Exeter, UK. 

Senior Program Manager @ Azure Cosmos DB, Microsoft

Developer, consultant, accidental DBA, author and speaker at SQL conferences around Europe.

Thomas specializes in high scale performance tuning and data modeling and has built some of the largest SQL Server database in the world.

Thomas LaRock is a Head Geek at SolarWinds and a Microsoft Certified Master, Microsoft MVP, a VMware vExpert. He has over 15 years’ experience in the IT industry in roles including programmer, developer, analyst, and database administrator.

Tom has been a DBA since 1998, he started out using SQL Server 4.2 and 6.5. He currently works for Aris Technologies, a small casino gaming company. He has previously worked for RM Education and Oxfam. He is a Senior DBA, with responsibility for system design, maintenance, database design, performance tuning, scalability and platform architecture. He has written several articles for sql-server-performance.com. He presented at SQL Bits 2, 4 and 6 (he only likes even numbers).

Tillmann Eitelberg is CEO and co-founder of oh22information services GmbH, which specializes in data management and data governance and offers its own cloud born data quality solution, HEDDA.IO. Tillmann is a regular speaker at international conferences and an active blogger and podcaster at DECOMPOSE.IO. He has open sourced several SSIS components and is Co-Author of Power BI for Dummies (German Edition). Since 2013 is Tillmann is awarded as Microsoft Data Platform MVP. He is a user group leader for the PASS Germany RG Rheinland (Cologne) and a member of the Microsoft Azure Data Community Advisory Board.

Tim leads SQL Agent Man Consultancy. Twice yearly he also takes 25 students and a cadre of MCMs and MVPs as trainers aboard SQL Cruise events for SQL, Powershell, BI, and Profession Development training. He's an Author, Blogger and Community Leader

Tim is the joint owner of Adatis, a specialist Microsoft Business Intelligence Consultancy based in the UK. He has been working with SQL Server and in particular the BI stack for more than 10 years. He specialises in Analytics, Reporting and data visualisation techniques and campaigns frequently against the use of pie charts! Tim was first awarded the MVP for SQL server in 2009

I am a software developer based in Reading and currently work for a Microsoft Partner. I specialise in VB.Net and SQL Server and have achieved MCSD.Net and MCDBA Microsoft certifications for both products. A large part of my work involves developing .Net solutions for public sector bodies including Police, Customs and Immigration departments I am currently the Vice Chairman of VBUG (the UK Visual Basic User Group) and actively involved in the UK developer community. I regularly organise, attend and help out at various developer events throughout the UK.

Tim Mitchell is a business intelligence architect, author, and speaker based in the Dallas, Texas area. He is coauthor of the book SSIS Design Patterns, contributing author on MVP Deep Dives Vol. 2, and has been a Microsoft SQL Server MVP since 2010.

Tim Spann is a Developer Advocate @ StreamNative where he works with Apache Pulsar, Apache Flink, Apache NiFi, Apache MXNet, TensorFlow, Apache Spark, big data, the IoT, machine learning, and deep learning. Tim has over a decade of experience with the IoT, big data, distributed computing, streaming technologies, and Java programming. Previously, he was a Principal Field Engineer at Cloudera, a Senior Solutions Architect at AirisData and a senior field engineer at Pivotal. He blogs for DZone, where he is the Big Data Zone leader, and runs a popular meetup in Princeton on big data, the IoT, deep learning, streaming, NiFi, the blockchain, and Spark. Tim is a frequent speaker at conferences such as IoT Fusion, Strata, ApacheCon, Data Works Summit Berlin, DataWorks Summit Sydney, and Oracle Code NYC. He holds a BS and MS in computer science. https://www.datainmotion.dev/p/about-me.html https://dzone.com/users/297029/bunkertor.html https://conferences.oreilly.com/strata/strata-ny-2018/public/schedule/speaker/185963

A Certified Senior Azure Data Consultant working with cutting edge Azure based cloud technologies. Contributes to the data community through technical blogs and internal knowledge sharing.

Works in the SQL Server Engine team as a Lead Program Manager

Independent Consultant and founder of Shadowland Consulting. Community leader focused on SQL Server, SharePoint, security, collaboration, and ITIL, DR, BCM and SLA. Love licensing stuff. MCT, Freelancer.

I'm a data engineer with three years spent as a consultant, bringing previous experience from internal data teams to deliver a wide range of solutions across a variety of sectors for Telefónica Tech. I specialise in the Azure stack and enjoy getting involved in many internal initiatives to drive continuous improvement within the business. Outside of work, I'm an avid golfer trying to lower my handicap and also recently completed my first (and last) marathon in London.

Placeholder

More than 15 years in tech, last 10 in data. Founder and leader of company Joyful Craftsmen = Microsoft Data Platform Competence Center. Many years of experience with development and management of various data projects. Cofounder of Czech PASS user group. Coorganizer and presenter on many meetups and SQL Saturdays. Agile geek. Father of 3.

I'm a Database developer based in the Czech Republic. I love to help people with their SQL problems and sometimes I blog or make memes. My favourite areas are Performance tuning, Extended Events, Query Store and Database versioning.

Data Platform Architect with ten years of experience in various positions related to the Data field. Proficient with the Microsoft technology stack - started his journey with SQL Server and the SSIS/AS/RS suite, currently primarily focused on Azure Cloud, Snowflake, and Databricks platforms. Highly enthusiastic about all kinds of automation and implementing the DevOps/DataOps practices in projects. Privately, a husband and father of two, suffering from chronic lack of time and sleep deprivation.

Microsoft Data Platform MVP, BI/DEV with 20+ years of background with statistics and math and more than 15+ years of MS SQL experience. Frequent speaker at SQL Saturday events and local user groups and Microsoft related events (PASS, 24HOP).

Tomislav Piasevoli is a Business Intelligence Specialist with years of experience with SQL Server Analysis Services. He successfully implemented many still-in-use BI solutions and now specializes in dimensional modeling, cube design and MDX consulting worldwide. Tomislav has been honored with Microsoft's MVP award three times for his contribution to the SSAS community. Besides solving MDX, cube design and dimensional modeling puzzles, he occasionally presents at conferences, writes articles for magazines and maintains his blog at http://tomislav.piasevoli.com. His recent experience includes writing a book named "MDX with SQL Server 2008 R2 Analysis Services Cookbook&amp;ldquo; published by Packt Publishing Ltd.

Tommy is Power BI Consultant focused on advisory for Adoption & Process, Training, and Development around Power BI at organizations. He leads the Chicago Power BI User Group & co-hosts the Explicit Measures Podcast, releasing new episodes every Tuesday and Thursday. Tommy is constantly focused on how any report, application, or solution can change and drive behavior. Tommy has been working in Power BI since it was known as Power BI Designer, and responsible for the implementation, adoption, and enhancements of Power BI and the impact it should have. He leads his organization on how data should be integrated, automated, and analyzed in a way that drives business and culture. Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommypuglia/ Subscribe to the Explicit Measures Podcast: https://anchor.fm/explicitmeasures Watch the Explicit Measures Podcast live: https://www.youtube.com/playlist?list=PLn1m_aBmgsbHr83c1P6uqaWF5PLdFzOjj

Over three decades of experience in delivering Data driven solutions across multiple industry sectors – Financial Services, Housing Associations, Heavy Engineering and Consultancy across many more. Very strong Technical, Data Analytics and Consultancy skills - Azure Analysis Services, Azure SQL Database/Data Warehouse, Azure Data Factory, Azure Runbooks, SQL, DAX, F#, C#, Python, R, Power BI, SSRS. Spent over two decades supporting the SQL Server community, blogging, presenting on many topics around SQL Server, Big Data and Analytics for which I received the Microsoft Most Valued Professional for SQL Server / Data Platform for 19 consecutive years. Founding member of SQL Bits, SQL Relay, UK SQL Server User Group and Developer Developer Developer. Most recently performing a multi-disciplined role at Clarion Housing Group as a Business Analyst, BI Developer, Team Leader, Trouble-shooter and Data Scientist.

Tori is a Senior AI Consultant at Advancing Analytics and Microsoft AI MVP. Specialising in MLOps and LLMOps, Tori has worked on many ML and data science projects with Azure and Databricks at all stages of the ML Lifecycle. She is a co-presenter of the Data & AI podcast, Totally Skewed, founder of Girls Code Too UK and regular contributor with Girls in Data.

Psychotherapist with a passion for DE&I and increasing opportunities and equality for underrepresented groups, particularly in IT

Traci joined the Bits committees to take the tech down a notch! She lives in Somerset with some (very cute) cats, some horses and her husband, Rob. When not looking after all of those, she also works to sooth people's minds as a psychotherapist. Being tech-adjacent she has been drawn into the tech event organising world, where she brings her life long knowledge, expertise and fearsome determination to empower and protect those who are outside of the generic majority box.

Tracy, a Database Architect with Sound Physicians, juggles SQL queries and civic responsibilities with the flair of a Microsoft Data Platform MVP. When she isn't busy exchanging banter with databases, Tracy amplifies her impact in the real world. Her dedication to the NC Guardian ad Litem program since 2003 has been louder than any keynote speech, providing a voice for the voiceless foster children. SQL Server might be her day job, but it's clear that her heart beats for these kids. She's not just a member but an active voice on several councils and boards, defending those with mental illness and foster families. A Day in the Life of Tracy: from data architect to architect of change!

Ulrich has worked on data warehousing and data integration for almost 20 years. After many years with SAP, in various roles across engineering and product management, he joined Microsoft's data integration PM team in 2022.

Uros Milanovic is Product Manager for Azure SQL Managed Instance at Microsoft. He is part of the product group based in Microsoft Development Center Serbia (MDCS). Uros is focused on SQL Managed Instance platform capabilities including service patching (maintenance), instance management (CRUD), continuous availability of the service, and platform elasticity.

All over the country, sql based user groups are run. Together there is over 100 years of collective sqlserver use and knowledge

I help others unlock value in data through consulting, mentoring and knowledge sharing. I love learning new technology and new ways of implementation - whether that's driven by people, process, or technology; and sharing those learnings with the wider community. When not learning, working or knowledge sharing , I love spending time with my family and cooking up delicious storms in the kitchen.

Uwe Ricken is working with IT systems since the 90’s. The start of experiences with Microsoft SQL Server came with the assignment for development of membership administration software for the American Chamber of Commerce in Germany. The software has been distributed to five additional European countries. The primary passion for developments with Microsoft SQL Server expanded in 2007 with his engagement as a DBA for Deutsche Bank AG in Frankfurt am Main. After 6 years of operational experiences as a DBA and over 14 years as a developer of complex database models he achieved the “Microsoft Certified Master – SQL Server 2008” certification which “was” the highest technical certification. The year 2013 finished with the first MVP award for his support to the Microsoft SQL Server community in Germany and Europe. To provide his deep knowledge about Microsoft SQL Server to the interested community Uwe Ricken is blogging since 2010 at http://www.sqlmaster.de about his daily experiences with Microsoft SQL Server. His blog posts are in German language only to provide the German speaking SQL community inside views into the technology of Microsoft SQL Server. Uwe Ricken is a speaker on many international conferences and events and preferred topics are “Database Internals”, “Indexing” and “Development”.

Hi there. I am Valerie Junk. I am passionate about creating insights from data and designing dashboards using Power BI. With my expertise in data analytics and visualization, I support companies in developing effective data-driven strategies that yield results and take the business to the next level. Microsoft Data Platform MVP

Vanessa Araújo is a Senior Cloud Solution Architect in CSU organisation at Microsoft, specialized in Data & AI solutions. Passionate technology advocate, Vanessa has over 15 years’ experience helping large organisations by making data flow across multiple and disparate systems, developing close partnerships to continually improve their Data Strategy through best practices and innovation. Vanessa brings a vast variety of experience on complex businesses to her customers, which she developed from her tenure in consulting (design, development, project mgmt, change mgmt, stakeholders mgmt) and technology (well architected solutions, customer success, industry patterns).

Varigence provides tools, frameworks, and services that advance the state of the art in business intelligence by building abstraction and productivity capabilities to extend the Microsoft Business Intelligence technologies. Varigence was founded as a privately held company in 2008 with headquarters in Greenville, SC and offices in Seattle, WA. Employing a mix of deep experience in developer tools, business intelligence, and consumer software products, Varigence applies the best innovations from application development to enterprise business intelligence while offering an unprecedented level of accessibility to the end-user. Varigence currently offers two tools: Mist/Biml and Vivid. Mist/Biml is about accelerating business intelligence development. Vivid is an Excel addin that will make anyone using PowerPivot or cubes in Excel more productive. Varigence also provides consulting, contracting, and training services. We have delivered state-of-the-art business intelligence solutions to companies of all sizes, from internet startups and Fortune 100 companies.

Vicky is passionate about open source and about making databases easier and more delightful to use. She has been working on database tooling and experiences since 2004 and is presently the product lead for Azure Database for MySQL and Azure Database for MariaDB at Microsoft.

Vincent Goris builds bridges between IT and Business. As a consultant he has experience in BI, Data Science and Data exchange, predominantly in the healthcare field. Vincent is always on the lookout for new ways to help data make an impact in an organisation, while carefully considering unwanted side effects, which are of great concern for healthcare.

Vincent is a data architect and data scientist specilising in banking and investment. He wrote a book on SQL Server data warehousing &amp; BI, and many articles on www.datawarehouse.org.uk. He works on big data and machine learning.

Dr. Vishal Pawar, a 15+ year Data and Analytics visionary who continues to excel in Cloud Analytics as a Principal Architect at Lunavi, shines as a 5-time Microsoft Data Platform MVP and an esteemed member of the Microsoft MVP Reconnect program, alongside being a Microsoft MVP Alumni, while also holding the distinguished title of a 6-time MCT, and has inspired and educated over 130,000 students as an Udemy instructor; as the co-founder of MyCloud.Guide and boasting over 10 professional certificates, Vishal serves as a beacon of excellence, his journey, which began in engineering, led him to achieve a Ph.D. in Computer Science and an MBA in Information Systems, epitomizing the relentless pursuit of knowledge, and beyond his professional accomplishments, he's a devoted family man and mentor, illuminating the path for 130,000+ aspiring professionals worldwide on Udemy and earning a reputation as an international speaker at Microsoft conferences such as Inspire, Build, Microsoft 365, and Microsoft Data Conference, where he has shared his expertise on a wide range of topics, from Power Platform to Azure Synapse, and delving into unique areas like the Power BI Report Server; his passion and dedication to empower end-users have even led him to write a book, making complex subjects accessible and easing the journey of those who seek knowledge and mastery.

A Lead Solutions Architect at Databricks with a strong passion to help customers with their data governance and data sharing needs.

Commonly described as the boy next door (although next door to whom has never been quite defined), Warren fell in love with SQL when he was accidentally thrust into it after going to see a girl at a tech company. He liked it so he put a ring on it. That was the girl, and as for SQL and Data the affair continues. Warren consults as a Data Goblin for Cobalt Analytics and loves volunteering at his local usergroup.

Warwick Rudd is the founder and principal consultant at SQL Masters Consulting.A Microsoft Certified Master – SQL Server 2008 and Data Platform MVP who likes to get away to the snow when not working with technology.

20 years of experience in IT industry with emphasis on Cloud, Data & Analytics. My experience includes Designing and Implementing Modern Data Warehouse, data lakes, lakehouse and Analytics solutions . I possess a strong business and technical background and the skills necessary to research the issues, identify solutions, and implement technology to achieve the desired business outcomes. Specialties: Cloud transformation / migration programs PreSales technology consultancy Modern Data warehouse / Analytics / Datalakes Microsoft Azure Cloud, Databricks, PowerBI, Qlik

In his role as a Technology Advisor at Microsoft, Wesley is responsible for helping customers understand the capabilities of SQL Server and the Microsoft BI stack.

Will is the creator of the 'Learn Microsoft Fabric with Will' YouTube channel (25k+ subscribers, over 1 million views), and regularly posts educational content simplifying the sometimes complex world of Microsoft Fabric. Will teaches Microsoft Fabric full-time, in two online communities: 'Learn Microsoft Fabric' - 9,000 members, and the innovative Fabric training community 'Fabric Dojo' - 300 members. Before focusing on teaching, Will trained as a Data Scientist (MSc) and spent 8+ years working in Enterprise BI, data science, data engineering & data strategy for consultancies and product-led organizations.

Software Engineer at ASB Bank, New Zealand. I build cool things using .NET and Azure Cosmos DB!

William Durkin is Co-Founder / Data Platform Architect @ Data Masterminds originally from the UK but now in Germany. He has worked with SQL Server for over a decade as a DBA and Dev and now supports multinationals with their SQL Server installations.

William Rathbone boasts over 25 years in the data field. As a Practice Manager at Simpson Associates, he focuses on delivering successful outcomes across a portfolio of delivery projects within the Commercial Sector. Will has a passion for solving client problems efficiently and cost-effectively with appropriate use of technology. A thought leader in the combined use of Lakehouse and relational Warehouse technologies (Simpsons Powerhouse), Will is excited to see these technologies coming together with Microsoft Fabric. Prior to joining Simpson Associates, Will honed his skills at IBM Global Business Services and tier US investment banks including JP Morgan and Goldman Sachs.

Wolfgang Strasser creates solutions based on the Microsoft Data Platform tools in his day-to-day job as Business Intelligence consultant. Either using SQL Server Database Engine, SSIS, reporting with SSAS and SSRS, implementing Power BI solutions or cloud tools for data analysis - the data-tools-landscape is broadening every day! Based on his professional careers as a software developer he likes to work on structured development processes. Wolfgang shares his knowledge with the community at many national and international events. For his community work, Wolfgang has been awarded with the Microsoft MVP Award for Data Platform in October 2015.

XIO is the leader in performance-driven storage with the best price/performance/capacity ratios of any solution on the market.

For over a decade XLCubed have helped Enterprise to SME customers get the best from Microsoft’s BI platform. Users can do more in less time, with a richer design environment and faster query time. See www.xlcubed.com for more information.

Yitzhak Kesselman is Vice President for the Messaging & Real-Time Analytics suite of products at Microsoft. The team’s mission is to enable businesses to make their operations highly data-driven by getting insights and taking actions in real time over billions of observations from across the organization. The team delivers Event Streams, KQL Databases, and Data Activator in Microsoft Fabric, as well as Azure Data Explorer, Stream Analytics, Event Hub, Event Grid, and Service Bus in Azure. Prior to that Yitzhak was leading Alphabet’s Monitoring products, critical for the reliability of Alphabet's production infrastructure and products. The products provide actionable insights into service health metrics consequently impacting the reliability of all products from Google search to autonomous vehicles that serve 4B+ users worldwide. Prior to joining Google, Yitzhak was leading Power BI Platform team (now Fabric Platform team) that delivered the infrastructure, common functionality and operations to Power BI and other Azure Data cloud services. Yitzhak and his team scaled the service more than 12x getting it the best in class service by Gartner and Forster.

Yuki is a Junior Consultant at Denny Cherry & Associates Consulting. He began his IT career with DCAC, immersing himself in the world of SQL Server. After joining as an intern, Yuki continued to expand his knowledge about Microsoft SQL Server and Azure SQL. He was promoted to Junior Consultant and currently services active clients. Prior to his life altering career change, Yuki played professional soccer in Japan and was pursuing a career in physical therapy. When he's not immersed in client issues, he enjoys spending time surfing, playing soccer, and being with his wife and friends.

Zach has well over a decade of experience across a range of industries, currently working as Principal Consultant with Advancing Analytics. Throughout his career, he has implemented a range of analytical platforms from traditional Microsoft Business Intelligence to cutting edge Data Lakehouse platforms, tackling a huge variety of complicated problems. One of Zach's main passions is digging into the hype of new technology to find out what helps to make analytics easier and faster to implement.

Zoran is a Program Manager in Azure SQL Managed Instance. He has been deeply involved with big data since 2010 on bioinformatics data flows, data availability and discoverability to fulfil the promise of precision medicine at petabyte scale. At Microsoft, he drives the connectivity with and within SQL Managed Instance and the modernization of traditional SQL Server farms.