Alexander is a principal solutions architect at Atea in Linköping, Sweden. Nobody really knows what that means to be a principal solutions architect, but he spends his days helping clients of all shapes and sizes to take better care of their data.

He has spent the last 20 years toying with databases and related infrastructure services such as storage, networking and virtualization, occasionally emerging from the technical darkness to attend a Star Wars convention somewhere in the world.

He is a Microsoft Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger and a Microsoft Certified Trainer, focusing on SQL Server, Azure and Power BI.
Alexander Arvidsson has submitted 5 sessions for SQLBits 2020, although the agenda hasn't been chosen yet. See all submitted sessions.

Pending Sessions

Data and statistics are excellent tools for conveying information - information that doesn't even have to be true. Come see ways of misrepresenting data for sinister purposes using Power BI!
Self-service BI is amazing. Empowered users are amazing. Data leaking all over the place is not amazing. Learn how to securely share data with Power BI and avoid finding out firsthand just how not bad lost data can be.
Reusing by duplicating runs the risk of diverging data, and shared data that doesn't have adequate quality is useless. Solve this and more with Power BI dataflows!
Stop implementing a BI solution the old, agonizing way. Slow, too much work, and a less than satisfied customer. Use Power BI and Power BI dataflows to create an iterative, relevant and simple to use solution instead.
Find out what machine learning is, explore what Azure Machine Learning can offer, Gain an understanding of how machine learning can be utilized.

Sessions

Previous Sessions

Learning DAX can be tricky, especially if you have a background in SQL.
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