Alexander is a principal solutions architect at Atea in Linköping, Sweden. Nobody really knows what that means to be a principal solutions architect, but he spends his days helping clients of all shapes and sizes to take better care of their data.

He has spent the last 20 years toying with databases and related infrastructure services such as storage, networking and virtualization, occasionally emerging from the technical darkness to attend a Star Wars convention somewhere in the world.

He is a Microsoft Data Platform MVP, frequent international speaker, podcaster, Pluralsight author, blogger and a Microsoft Certified Trainer, focusing on SQL Server, Azure and Power BI.
Alexander Arvidsson has submitted 5 sessions for SQLBits 2019, although the agenda hasn't been chosen yet. See all submitted sessions.

Pending Sessions

Learning DAX can be tricky, especially if you have a background in SQL.
Take the guesswork out of Power BI report creation. Go ask the client what they want!
You know your technical stuff. Do you know how to explain them to your audience?
Azure data lake. Deep. Boundless. Useless? Come find out!
Having a DBA friend makes things much easier when you're a developer.