Translate technical messages to content your customers understand

Hyperscale, data classification, partition pruning, DB engine optimization - What's this all about? For a technical audience it's a "sure thing", but do your customers understand what you (the technical guy, the nerd) want to tell them? The translation process - from deep technical content to customer understandable messaging is not an obvious and easy one. Join this session, if you want to hear more about the process of translating deep technical details into a communication with and for your customer. We, Elisabeth (head of marketing) and Wolfgang (data consultant), will share our experiences and learnings from multiple years of formulating successful customer communications based on technical descriptions.