Stereotypes abound for different types of people in the IT world. Developers think DBAs are
control freaks. DBAs think developers are unruly cowboys. How do we overcome these differences?
If you’re a developer, your best strategy is to manage your DBAs’ anxieties and demonstrate your
competence and credibility. Attend this session to learn about 10 techniques that developers can apply
to their code which will calm your DBAs’ fears and earn their admiration.

This session will answer questions like:

What’s the most common Transact-SQL programming mistake and how do I fix it?
How do database designers cause problems for future generations of application developers and
database administrators?
Why do inexperienced database administrators make their own job more difficult and less


There are a short list of mistakes that, if you know of them in advance, will make your life much easier.
These mistakes are the “low hanging fruit” of application design, development, and administration.
Once you apply the lessons learned from this session, you’ll find yourself performing at a higher level of
efficiency and effectiveness than before.