Session room

Speak

Find out more about joining the annual line up of world-class speakers at SQLBits.
Every year we welcome an array of world class speakers who tell us that presenting at SQLBits is a highlight of their speaking calendar, presenting on a global stage to thousands of delegates from around the world.
You can find our 2026 Speaker Guidance below. If you have questions, try the FAQs first, otherwise you can contact us on speakers@sqlbits.com.

Timeline

  • 24th November  – submissions open. 
  • 21st December – submissions close.  
  • 22nd December – review & selection starts.
  • 19th January – speakers notified. 
  • 9th February – hotel booking deadline. 
  • Late January – agenda announced. 

Whats New for 2026

  • Exciting topics: We’ve got some really exciting themes for this year including:
    • Deep SQL Server Content:  With the GA of SQL Server 2025 we are looking for deep SQL content to satisfy the need of the many SQL professionals that come to SQLBits.
    • AI topics: If you hadn’t noticed, AI is a popular topic. Bring your learnings of using AI agents to build your data platform, or developing AI solutions to drive businesses forward
    • Blow Your Mind: Do you know the internals of DAX, the query optimiser, Spark? Bring your top game to satisfy the need for many for the deep internals.
  • Age of tech: We are now asking for the age of the technology your session is about. Many attendees are not on the bleeding edge and would like to focus on established technologies; others prefer sessions on the latest and greatest. Including this category will allow attendees to identify the sessions right for them.
  • Panel sessions: In today’s ever changing data landscape, understanding what and why is hard. SQLBits believes that discussions between experts are valuable to help attendees understand how to succeed, the choices available and the differing view points.
  • Full access to conference: This year primary speakers get access to the whole conference (except training days.)
  • Choose the atmosphere before your session: You will be able to choose what music is played before your session, putting you in the optimum zone to deliver.

Content Sought

For SQLBits 2026 the following are our feature topics

  • SQL Server, the Ground to Cloud Database:
    There’s a lot to explore with the GA of SQL Server 2025, SQL Server in Fabric, and New-Gen Managed Instance. Want to know what’s new, why it matters, and how to use it? These sessions cover the innovations that matter to everyone in the data ecosystem
  • Fabric – How to Succeed:
    Master Microsoft Fabric’s latest capabilities: choose the right data store, streamline workflows, manage deployments, monitor capacity, secure your environment, leverage AI & Copilot, real-time insights, understand the choices available and the pros and cons of those choices from experts that have been there and learnt from experience.
  • AI and you – Developing Faster With AI:
    Cut through the AI hype with LLMs, Copilot, ChatGPT, and AI agents. Learn which tools boost productivity, best practices for integration, real-world lessons, pros and cons, and how to develop faster, smarter, and more efficiently as a data professional.
  • AI and Your Data Platform:
    Explore how AI and Agentic AI can transform your data platform. Learn to leverage LLMs, Generative AI, embeddings, RAG, and Copilot-style assistants to automate workflows, deliver AI-powered solutions, and build real-time, AI-native analytics for smarter, faster decision-making.
  • Cutting Edge Delivery of Data: PowerBI has become the dashboard, reporting and visualisation platform. We can all do the basic stuff, but attendees want to know how to make it fly. Bring sessions about cutting edge visuals, deep analytics, large scale semantic modelling.
  • Data Internals – Blow Your Mind:
    Dive deep into the hidden workings of data systems. This track reveals the inner mechanics of databases, engines, storage, optimisation, and processing at a level that will bend your brain
  • Inspirational Data Solutions:
    Creative, impactful uses of data that solve real problems, transform organisations, and inspire others through innovative engineering, powerful insights, and meaningful, real-world outcomes.
  • Optimising Your Data Platform:
    Optimize your data platform for speed, cost, and reliability. From faster processing and testing to quicker releases and dashboards, PowerBI, SQL Server, Fabric, Databricks, Snowflake, Azure, AWS, Python, or SQL solutions await.
  • Maximising Personal and Team Strengths:
    This topic explores inclusive and adaptive approaches to work, whether as an individual or a leader. Sessions cover neurodiversity, mental health, conflict, priorities, change, and effective team management for successful delivery.

When submitting we will ask you to categorise your session by the topic (above), discipline and technology; this is critical so that we select the right spread of sessions and delegates can easily find what they want when searching the agenda.

Please ensure your sessions are grounded in reality and/or inspire delegates to achieve more. As experts in your field we’re looking for you to share your learnings based on real world delivery; what works and what doesn’t; honest insight. Marketing hype doesn’t go down well. Sessions should provide content that shows the art of the possible – what can be achieved through the effective processing of data. 

Session Types

  • General Sessions – 20, 50 or 50+50
    General sessions run Wednesday – Saturday. We are looking for 50+50, 50 and 20 minute sessions – guidance on each can be found in the FAQs .
    There are ~230 x 50 minute slots to fill.
  • Training Days
    Training Days are intensive full-day workshops and run alongside general sessions Wednesday – Friday. There 12 in total will be 4 per day.

Guy in a cube, Adam Saxton and Patrick LeBlanc at SQLBits 2024

Compensation

  • Conference passes
    • Main speaker – Full conference pass (excluding training days)
    • Secondary speaker – Conference pass on day presenting
  • Hotels
    • Main speaker – 1 night per day presenting + 1 extra night.
    • Accommodation must be booked through the SQLBits registration process where additional nights and upgrades can be added at your cost.  If you book elsewhere we cannot cover the cost of your hotel.
  • Training Day Speakers
    • In addition to the above training day speakers will receive Fee: A base fee of £2000, and £60 per attendee over 30 delegates.** 

Your Commitments

  • Register for the event Once selected you will need to complete your registration to confirm your session.
  • Submitting your slide deck Enabling attendees to make informed choices of sessions and enable them to get the most out of sessions we ask that session and content is submitted in advance.
  • Attending a virtual onboarding To ensure the best experience for speakers and ensure the event runs as smoothly as possible, we expect all selected speakers to attend virtual on-boarding session prior to the event. 
  • Marketing Promote your session at SQLBits as much as you can. More details about that will be shared after selection but this can range from featuring on podcasts to sharing on social media. 
  • Agree to our Code of Conduct and Terms and Conditions
    • Our Code of Conduct here.
    • Event Terms and Conditions here.
    • Speaker Terms and Conditions here.

Speaker interacting with audience.

Tips to Get Selected

Getting your session selected is hard. We generally get 10 times more sessions than we can select. Following these tips will improve your chances at being selected.

1.Nail your abstract. 

Getting your abstract right is critical to getting selected and the session being well attended. Every year we’re surprised how many submissions get so focused on the (admittedly fascinating) technical details, they forget to do a succinct and persuasive elevator pitch for the session;  

  • who the session is for 
  • what problems it solves 
  • what attendees will get out of it 

It’s absolutely crucial you do this! Your abstract should stand out in order to get selected AND stand out so that attendees want to go to your session.  

If you’re in doubt, take a look at our guide for guidance before you start. 

2. Take time to choose the right topic, disciplines, and technologies. 

Whilst potentially a bit time consuming, ensuring you pick the right topics , discipline and technologies is a huge win to enable delegates to find our sessions whilst searching our agenda for the categories they’re interested in.  

3. Ensure your content is appropriate to the length of session.

Ensuring you can deliver This is most applicable to 20 minute sessions – we expect 20 minute sessions to be very focused. It is very clear if someone is trying to cram too much into a session, less is more. Please ensure that the content fits into this time frame and isn’t rushed, there isn’t much time for introductions or questions.   

Sign up to the Speaker Mailing List

If you would like to be kept up to date on news and speaking opportunities at SQLBits, please sign up to our mailing list.

FAQ

Read on for answers to the most commonly asked queries.

This year all speakers need to be presenting in person. This is a decision we have thought long and hard about, based feedback from delegates and the challenges encountered, our conclusion is that, as primarily in-person event, having in-person speakers only provides a significantly better experience for speakers and attendees. 

Normally SQLBits has a huge number of submissions. To ensure your abstract stands out, please ensure your abstract reflects your session and clearly shows what the delegates can expect. In previous years we’ve had submissions where the abstract is just a single sentence.  In our experience abstracts like this are extremely unlikely to be selected. View our guidance here for writing abstracts.

A title should answer the question “what is the attendee going to get out of this?” So, what will they learn, how will it make their life easier, how will it help them at work, etc? The abstract should identify a problem (if there is one), touch on the solution and then describe how you’re going to help them solve it.  In your abstract we strongly recommend you include:

  • What it is about.
  • Why is this interesting? 
  • Will there be a demo? If so, please explain a little about it. 
  • The benefits of attendance. (Really important; 4-5 bullet points. For example, You will learn…) 

We would suggest you avoid making your titles and abstracts fit the event theme; whilst it can be amusing it generally leads to poor titles and abstracts that don’t help the selection team and attendees understand the session.

If  you are looking for some inspiration, try this great read on writing session abstracts from Benni De Jagere. Additionally, former session selector lead Rob Sewell offers insights on the data from 2023 selections in this blog.

A key categorisation of sessions is Discipline, as SQLBits covers the full spectrum of job functions and skills performed by data professionals, Discipline allows attendees find sessions relevant to what they do.

If your session falls into two or more disciplines, please choose the primary and secondary disciplines on submission. The SQLBits team may discuss the discipline you’ve selected if we feel it fits better into a different discipline. 

Decision Making and Leadership –This discipline examines how effective leadership and data-driven decision-making enable the successful design, delivery, and evolution of data solutions. It addresses the full spectrum of leadership responsibilities: prioritising initiatives, ensuring governance and compliance, aligning stakeholders, and selecting technologies that deliver maximum business impact. Sessions highlight strategies for navigating rapid technological change, managing complex projects, and fostering adaptive, high-performing teams through continuous upskilling and talent development. Participants will explore frameworks, behaviours, and practical approaches that help leaders make informed choices, drive cultural change, and ensure data solutions are scalable, trusted, and future-ready.

AI –Discover how organizations can leverage data to make smarter decisions and drive success using AI. Covering cutting-edge tools and techniques for seamless AI deployment and monitoring, including the full ML lifecycle, model monitoring, and data governance. Learn how intelligent agents and AI copilots are transforming business automation, with a focus on the importance of high-quality, accurate data—providing insights on how to make these tools work for any organization while also addressing the challenges and potential pitfalls to ensure AI systems run smoothly and deliver real impact.

Analytics – Analytics sessions are focused on analysing and getting insights from data, whether that’s through, Excel, Power BI, TSQL, Python or Spark Dive into the world of data with the Analytics discipline, where you’ll help attendees understand cutting-edge data platform design & architecture, innovative & robust data engineering, and tackle real-world challenges such as managing data quality, ensuring data security, and optimizing performance.  This discipline encompasses a wide array of analytics data platform services, including Microsoft Fabric, Real-time Streaming,  Azure Databricks, SQL Server BI, Analysis Services, PowerBI,

Data Science and Machine Learning –Understand the latest breakthroughs in Data Science, Machine Learning. Dive deep into cutting-edge tools and technologies, including intelligent agents, and advanced techniques designed to solve real-world problems with greater efficiency, accuracy, and innovation. Learn how to develop projects from inception to full-scale production, covering every step of the Data Science pipeline—from data collection and processing to model development and deployment. Explore how advanced tools and technologies, such as automation, and predictive models, enhance and transform Data Science processes at every stage. Whether addressing complex challenges or optimizing everyday tasks, gain insight into how these advancements are reshaping industries, improving decision-making, and driving significant impact across various sectors.

Data Transformation and Integration – Data almost always has to be moved and transformed to make the most of its value. This discipline consists of topics related to tools and techniques for ingesting and transforming data across the many platforms. There many ways to achieve this and the sessions technologies in this space include Python, TSQL, Data Factory, Power Query, Data Pipelines, DBT, Airflow, Notebooks, Power Automate

Datastores – This discipline is dedicated to all aspects of data stores whether its on-premises or in the cloud, Azure, AWS or GCP, relational, no-sql or data lakes.  The discipline will be comprised of topics related to the design, development, administration, installation, maintenance, and management of data estates including Performance Tuning as well as topics about data ingestion, transformation, and processing within a large-scale data mesh architecture. SQL Server, Snowflake, Postgres, Data Lake, Delta Lake all are technologies in this discipline

Reporting and Visualisation – In today’s data-driven world, the ability to transform data into compelling, digestible information and insights is a necessity. This discipline encapsulates visualisation subjects such as user experience design, storytelling and interactivity, real-time dashboards, custom visuals and accessibility considerations. Beyond visuals this discipline also covers data preparation and customisation through Power Query and DAX, performance tuning and best practices for report sharing, collaboration, and security within the Power BI ecosystem.

Application Development – Covering the full software development lifecycle, from requirements capture through to putting the software into the hands of the users. Help attendees learn how to build applications that use data, whether its using entity framework to access the database, Data api builder to provide a rest endpoint, embedding power bi reports leverage tools, these are all areas. use new techniques, architectural patterns, or frameworks.

DataOps & Automation – DataOps is the art of getting data solutions into production, building infrastructure, configuring, deploying, managing and monitoring. Show attendees how they can leverage technologies such as powershell and python, bicep and terraform, Github and Azure Devops, Data Dog, Azure Monitor, to operate your data solutions.

Soft Skills – Always a popular topic, this discipline will navigate the essential aspects of professional and career development with sessions covering interpersonal skills, diversity, equity, and inclusivity (DEI), and collaborative communication skills across diverse teams. Soft skills to be effective managers and the knowledge to be better leaders in a data centric environment

We offer a number of different session lengths at SQLBits:

50+50 Minute Sessions

These are two 50 minute sessions that run after each other with a small break and allow for a speaker to dig deep into a topic. These will need to be submitted as Part 1 and Part 2 to fit into our schedule. There will be a mandatory break of ten minutes half way through to help with everyone’s comfort and concentration. The room monitors will let you know when it’s time to take this (we schedule this with when other sessions are breaking.) 

50 Minute Sessions

These are our most popular session length and form the vast majority of SQLBits sessions. Enough time to look at a topic in depth, but not so long that delegates become fatigued. 

20 Minute Sessions

We expect 20 minute sessions to be a brief overview of a particular topic.  Please ensure that the content fits into this time frame and isn’t rushed, there isn’t much time for introductions or questions.  We are only looking for a very small number of 20 minute sessions.

We have four levels of session. We expect most sessions delivered will fall into the Intermediate and Introduction areas, apart from the Blow Your Mind topic, where we expect the sessions to be Advanced.

  • Strategic: Is an high level view of a solution, in the context of other technologies. Provides attendees with an understanding of choices and how solutions are positioned.
  • Introduction: A basic introduction to a topic, should assume very little experience with a topic.
  • Intermediate: Builds upon some existing knowledge to a good level that would be used in day to day function by an experienced person
  • Advanced: Deep dive at the advanced levels of a subject. Speakers delivering these sessions should possess considerable experience in the topic.

You can’t pick a particular day, as it makes it very hard to schedule. If you can let us know what days you cannot do, we will take that into account when scheduling.

We are limiting speakers to submitting 10 sessions this year. this includes Training Days.

Confirmed speakers can book accommodation through SQLBits and will be sent full details after selection. The speaker hotel options are the Celtic Manor Resort, Coldra Court or Ty Newport.

The primary speaker will get access to the whole conference, excluding training days. 

A co-presenter will get a pass for the day they are presenting. 

The SQLBits team will review the abstracts and may provide constructive feedback to the contributors during the submission timeframe. After the submission period ends we expect to have a public vote on sessions. This will be combined with a review of the abstracts to build an agenda that meets our goals with a distribution across the topics, disciplines and technologies, throughout the conference

If you’ve paid to attend SQLBits but are subsequently selected to present your session – congratulations! We will make a refund on any days you have paid for that you get free as part of your speaker compensation.

If you are planning to submit but also don’t want to wait to secure a hotel room, we strongly recommend booking a hotel with flexible terms so if selected, you are able to cancel your room and rebook via the speaker accommodation booking service we offer.

 

Gathering feedback from our attendees takes a little time, usually a few weeks.

The call for speakers form has a section where you can list any requirements that you may need from us to be able to present (such as a wheelchair ramp or a stool as an example) and we will do everything we can to accommodate.

Please feel free to contact us at speakers@sqlbits.com for any questions about this.

At SQLBits we seek to provide content at the very highest standard for our delegates. We expect all our speakers to have some experience, and don’t feel SQLBits is the right place for someone to make their first solo presentation at a large event.

If you’ve spoken elsewhere but are new to the SQLBits stage, welcome! Great to have you here. If you’re looking for a bit of extra support, you’ll notice in the submissions process we offer you the opportunity to team up with a seasoned speaker to boost your confidence. Or, on the flip side, you could be a mentor looking to guide someone on their speaking journey.

SQLBits is committed to providing an inclusive, welcoming and harassment free environment for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, or religion. We do not tolerate harassment in any form.