Same Words, Different Worlds: Communication Across Domains, Roles and Ranks

Proposed session for SQLBits 2026

TL; DR

Learn how to adapt your message for any audience. Two experts from very different fields share practical tips for clear communication across domains, roles, and ranks.

Session Details

A Data Architect and an Emergency Doctor walk onto a floor. It sounds like the start of a joke, but it’s really about clear communication, and all the challenges that come with that. In this session, two professionals from completely different worlds share what it takes to make your message land. Whether you’re explaining medical urgency to a worried family or justifying an architecture decision to a non-technical executive, the principle is the same. Meet your audience where they are. You’ll leave with practical strategies to adapt your language so your ideas connect every time.

3 things you'll get out of this session

Practical strategies for tailoring your message to different audiences. Real-world examples of communication challenges and how to overcome them. Confidence to explain complex ideas in ways that resonate with anyone.

James McGillivray's other proposed sessions for 2026

5 Design Patterns for Better Looking Reports - 2026

From Ranking to Rolling Totals: Windowing Functions Explained - 2026

Seconds to Save Lives: Real World Real-Time Intelligence with Fabric - 2026

Solving Real Business Challenges with DAX - 2026

Super Simple Fabric Workloads Make You Feel Precocious - 2026

The Force Awakens: Charting Your Career Path with the Data Community - 2026

Turning Data Into Stories People Remember - 2026

Understanding DAX Through Pictures - Part 1 - 2026

Understanding DAX Through Pictures - Part 2 - 2026

YMCA: You Must Consider Accessibility - 2026

James McGillivray's previous sessions

The Fundamentals of DAX Contexts

Explore the heart of DAX with this unique session, as I take you on an African Safari-themed adventure, where stunning wildlife photography serves as the backdrop for understanding the intricacies of DAX contexts. We'll encounter row and filter contexts, just like wild creatures in their natural habitat. Through captivating visuals, you'll uncover how these contexts shape DAX calculations and measure outcomes. Whether you're a data analyst or a business intelligence enthusiast, this session ensures a memorable and educational experience. Understanding DAX Contexts is your gateway to mastering DAX while enjoying the captivating beauty of African wildlife. Don't miss this opportunity to embark on your DAX adventure.

Fabric Power Hour

The famous Power BI Power Hour returns, but this time it has expanded to cover the whole of Fabric!