22-25 April 2026 
Paul Andrew
mrpaulandrew.com
Microsoft Data Platform MVP. 10+ years’ experience working with the complete on premises SQL Server stack. Now working as a principal consultant and solution architect dealing with data platform deliveries in Azure.
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SQLBits 2026
Fabric Data Activator: Real-Time Data Feeds, Automated Alerts & Stock Intelligence
Retailers can use Microsoft Fabric to stream sales and stock data in real time, triggering automated alerts via Data Activator for rapid response to inventory changes and sales surges, driving smarter, faster retail operations.
In today’s fast-paced retail environment, the ability to respond instantly to sales trends and stock fluctuations is critical for maintaining customer satisfaction and maximising revenue. This session explores how Microsoft Fabric’s Real-Time Intelligence (RTI) data capabilities empower retailers, amongst others, to monitor product sales and inventory levels, triggering automated alerts and actions through Data Activator.
We’ll dive into a practical retail scenario: imagine a chain of stores where every transaction and stock movement is streamed into Fabric’s Real-time Hub. Using Event Streams and Event House databases, data is ingested and processed at scale, blending both live and historical feeds with SQL and KQL. Data Activator then monitors these feeds for critical thresholds such as sudden spikes in sales or low stock levels and automatically generates alerts to store managers to trigger replenishment workflows.
We’ll dive into a practical retail scenario: imagine a chain of stores where every transaction and stock movement is streamed into Fabric’s Real-time Hub. Using Event Streams and Event House databases, data is ingested and processed at scale, blending both live and historical feeds with SQL and KQL. Data Activator then monitors these feeds for critical thresholds such as sudden spikes in sales or low stock levels and automatically generates alerts to store managers to trigger replenishment workflows.