SQLBits 2024
When a platform isn’t enough: Building an experimentation culture
Empower your organization to make data-informed decisions by building an A/B testing culture.
You have an experimentation platform- whether a third party platform or an internally built tool, you’re excited to understand the impact of product changes on your user and make data-informed decisions. Awesome! But there’s a problem- the company isn't actually running that many A/B tests. In this talk we’ll discuss common blockers to a healthy experimentation culture and how to address them.