SQLBits 2024

Visualizing Data for Non-Data Experts: Making Reports Accessible to All

Learn how to visualize data in a way accessible to everyone, regardless of their level of expertise. In this session, you will learn to identify your audience's needs, select the appropriate visualizations for your data, and present your findings clearly and concisely.
Creating reports that effectively communicate data insights to non-data experts can be tough! While you as a developer know all ins and outs of Power BI and the data in the report, your audience maybe just got started or are less familiar with interpreting data.

The charts, graphs and tables you provide with the intention to inform, engage and trigger the audience may even have a complete different effect: they confuse and overwhelm your audience.

In this session, we'll explore how to visualize data in a way that is accessible to everyone, regardless of their level of expertise. The sessions attendees will learn how to identify their audience's needs, select the appropriate visualizations for their data, and present their findings in a clear and concise manner.
The session starts with discussing the importance of storytelling and how it can be used to create engaging reports that resonate with the target audience. Then it covers the key principles of effective data visualization, including:

* Choosing the right chart or graph for the data
* Simplifying complex data to make it easily digestible
* Incorporating visual cues to highlight important information
* Designing for accessibility, including colorblindness and other disabilities

Throughout the session, I provide practical examples and demonstrations of how to create effective data visualizations using Power BI.

The audience of the session will leave the session with a solid understanding of how to create reports that are accessible, engaging, and informative for everyone in their organization.