22-25 April 2026 
SQLBits 2023
Focusing on the why - Power BI User Journeys
In this session, I'm going to share with you all my secrets about defining user journeys in Power BI. By understanding the journey your users will take when they open the report, the first place they will look at, the first click, and so on, you can build data products that will delight your end users, answer their business questions, and provide the insights they need.
Very often, I have customers who are looking for someone who can help them "tell a story" with their data. They don't want just reports, they want to incorporate data storytelling into their solutions. However, this is often easier said than done.
As I was trying to find the best method to make sure all my reports have great user experience and incorporate that data storytelling element, I came up with a concept, often used in UX applied to web development, called user journeys.
By understanding the journey your users will take when they open the report, the first place they will look at, the first click, and so on, you can build data products that will delight your end users, answer their business questions, and provide the insights they need.
In this session, I'm going to share with you all my secrets about defining user journeys in Power BI.
As I was trying to find the best method to make sure all my reports have great user experience and incorporate that data storytelling element, I came up with a concept, often used in UX applied to web development, called user journeys.
By understanding the journey your users will take when they open the report, the first place they will look at, the first click, and so on, you can build data products that will delight your end users, answer their business questions, and provide the insights they need.
In this session, I'm going to share with you all my secrets about defining user journeys in Power BI.
Speakers
Mara Pereira's previous sessions
Focusing on the why - Power BI User Journeys
In this session, I'm going to share with you all my secrets about defining user journeys in Power BI. By understanding the journey your users will take when they open the report, the first place they will look at, the first click, and so on, you can build data products that will delight your end users, answer their business questions, and provide the insights they need.
My story as a data viz freelancer - ups, downs and lessons learned
Choosing freelancing is a journey full of ups and downs but mostly, full of many invaluable lessons.
There are a lot of things that keep me on track and motivated every day, a lot of lessons I learned, and in this session I want to share it all with you.