Catherine is a thought leader on B2B sales. She's an author, speaker, and sales trainer with over 25 years' experience selling technical products and solutions to companies. An experienced entrepreneur, she launched her first sales consulting firm in 2003, consulting startup technology through mid-market technology firms on building a sales team and lead generation. She now runs the sales training firm, ExtraBold Sales, where she coaches business owners and sales teams to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. In her best-selling book released in June 2021, How Good Humans Sell ™: The Proven Path to B2B Sales Success, she combines best sales practices with social psychology principles. Her training can be used in combination with other sales training programs to help sales professionals overcome the hesitation that keeps them from closing more business. To learn more about Catherine, check her site, extraboldsales.com .

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