Bradley Ball is a former Microsoft SQL Server and Data platform MVP with around 15 years of IT experience.  Bradley now works for Microsoft as a Sr. Consultant within the Premier Support for Developers team.  Bradley spent 8 years working as a Defense contractor for clients such as the U.S. Army and The Executive Office of the President of the United States, and as the former Data Platform Practice Manager for Pragmatic Works Consulting.  He has presented at SQL Saturdays, SSUG's, SQL Rally, DevConnections, SQLBits, SQL Live 360, and the PASS Summit.  Bradley can be found blogging on


In this session discuss the query optimizer, the individual phases of optimization, and how understanding these items can impact our queries in a positive way
Understanding how SQL Server performance tuning works is not just a job for DBA's. It is important for BI professionals to understand as well