22-25 April 2026 
SQLBits 2024
What we’ve learned running a YouTube channel (so far)
This session is suitable for anyone who is interested in starting or growing their own YouTube channel, or who wants to learn more about the YouTube ecosystem.
YouTube is one of the most popular and influential platforms for content creation and consumption. Millions of people watch, share, and comment on videos every day. But what does it take to run a successful YouTube channel? How do you grow your audience, engage with your community, and monetize your content? In this session, we will share our experience and insights from running our own YouTube channel for the past year and a half.
We will cover topics such as:
• How to choose a niche and a target audience for your channel
• How to plan, produce, and edit engaging and high-quality videos
• How to optimize your videos for SEO, thumbnails, titles, tags, and descriptions
• How to use analytics and feedback to improve your performance and strategy
• How to deal with challenges such as developing content, failing fast, and burnout
This session is suitable for anyone who is interested in starting or growing their own YouTube channel, or who wants to learn more about the YouTube ecosystem.
We will cover topics such as:
• How to choose a niche and a target audience for your channel
• How to plan, produce, and edit engaging and high-quality videos
• How to optimize your videos for SEO, thumbnails, titles, tags, and descriptions
• How to use analytics and feedback to improve your performance and strategy
• How to deal with challenges such as developing content, failing fast, and burnout
This session is suitable for anyone who is interested in starting or growing their own YouTube channel, or who wants to learn more about the YouTube ecosystem.
Speakers
Bradley Ball's previous sessions
Indexing Internals for Developers & DBAs
This is a dive into how indexes work within SQL Server. The goal of this session is for attendees to gain a greater understanding of how Indexes work and how to use them to gain performance.
What we’ve learned running a YouTube channel (so far)
This session is suitable for anyone who is interested in starting or growing their own YouTube channel, or who wants to learn more about the YouTube ecosystem.
Soft Skills eat Technical Skills for Breakfast
Over the years I’ve faced some very difficult situations. Talking down angry customers, de-escalating tense situations, and focusing on the right outcomes. There are a few key books that cover these concepts. In 20 minutes I will tell you what they are, why they are important, and how they saved me more than a few times.
The Most Powerful Azure Service You’ve Never Heard Of
Join Patrick Leblanc from the Power BI CAT team, Josh Luedeman, and Bradley Ball from the Azure FastTrack PG as we talk about the most powerful Azure Service you’ve never heard of. If only you knew the name of the service. Come to this session, and you’ll never forget it!
Migration to Azure Customer Experiences & Best Practices
How to create a roadmap to migrate to Azure, best practices, and using Azure Migrate to start, & customer stories
Inside the Query Optimizer
In this session discuss the query optimizer, the individual phases of optimization, and how understanding these items can impact our queries in a positive way
BI DBA Performance Tuning
Understanding how SQL Server performance tuning works is not just a job for DBA's. It is important for BI professionals to understand as well
