Roche's Maxim of Data Transformation states that should be transformed as far upstream as possible, and as far downstream as necessary. We've all heard this maxim, but what does it actually MEAN?

In this example-packed session Microsoft program manager Matthew Roche explores his maxim, with real-world stories and best practices - all with the goal of helping YOU build a better and more maintainable data estate the first time... or at least the next time.

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