As a report creator and designer, it's your role to make the message of the data come alive for data consumers and decision-makers. This requires a balance between conveying the 'truth' of the data across to the target audience, in addition to making the report look interesting that it will draw people's attentions in the first place.

Reporting Services is one of the most widely-used Business Intelligence products within the Microsoft stack. Come to this session to pick up some tips and tricks for advanced reporting writing, that is also  in accordance with thinking by Data Visualisation gurus such as Stephen Few and Edward Tufte.
This session will cover more advanced and less well-known features of reporting services in order to provide you with some interesting ideas and insights for your next reporting project.