Ethics and accuracy in data- Real World Use Cases
Proposed session for SQLBits 2026TL; DR
This session uncovers how good teams can unintentionally create misleading insights and how to prevent it. Through real-world examples, we’ll explore how chart design, sampling bias, time windows, and aggregation choices can turn truth into illusion. More importantly, you’ll learn practical frameworks to communicate data responsibly keeping both integrity and influence in your storytelling.
Session Details
In the world of data , not all deception is deliberate. Sometimes, our dashboards, visuals, or analyses mislead without meaning to , a result of misunderstood metrics, missing context, or over-polished narratives. Shubhangi will also share real world use cases from her experience.
This session uncovers how good teams can unintentionally create misleading insights and how to prevent it. Through real-world examples, we’ll explore how chart design, sampling bias, time windows, and aggregation choices can turn truth into illusion. More importantly, you’ll learn practical frameworks to communicate data responsibly keeping both integrity and influence in your storytelling.
Key Takeaways:
Recognize common sources of unintentional data distortion from incomplete data to misapplied visual emphasis.
Learn to spot “truth gaps” caused by missing context, selective metrics, or incorrect comparisons.
Discover ethical storytelling principles that balance persuasion with accuracy.
Understand how to build data review loops to validate insights before they go live.
Gain a checklist to ensure your dashboards inform
This session uncovers how good teams can unintentionally create misleading insights and how to prevent it. Through real-world examples, we’ll explore how chart design, sampling bias, time windows, and aggregation choices can turn truth into illusion. More importantly, you’ll learn practical frameworks to communicate data responsibly keeping both integrity and influence in your storytelling.
Key Takeaways:
Recognize common sources of unintentional data distortion from incomplete data to misapplied visual emphasis.
Learn to spot “truth gaps” caused by missing context, selective metrics, or incorrect comparisons.
Discover ethical storytelling principles that balance persuasion with accuracy.
Understand how to build data review loops to validate insights before they go live.
Gain a checklist to ensure your dashboards inform
3 things you'll get out of this session
Attendees will learn:
- Recognize common sources of unintentional data distortion
- Learn to spot “truth gaps” caused by missing context
- Understand how to build data review loops to validate insights before they go live.
Speakers
Shubhangi Goyal's other proposed sessions for 2026
Power BI Essentials: Visualizing Climate Trends with Real-World Data - 2026
Supercharge Your Dashboards with Power BI - 2026
5 Power Tips to Elevate Your Power BI Dashboards - 2026
Accelerating the BI Development Lifecycle with AI - 2026
Customer-First Analytics: Power BI Dashboard for Impact - 2026
Data Modelling for AI-Driven BI - 2026
Evolution of BI: Smarter Insights, Faster Decisions - 2026
Mastering Storytelling with BI - 2026
Wireframe to Report: A Practical Power BI design workflow - 2026