22-25 April 2026

Mastering Storytelling with BI

Proposed session for SQLBits 2026

TL; DR

Go beyond charts and graphs. Discover how to structure BI insights into meaningful narratives that resonate with your audience, simplify complexity, and bridge the gap between data and business impact.

Session Details

In today’s data-driven world, storytelling with Business Intelligence (BI) is the key to turning complex data into impactful narratives. This session explores how to craft compelling stories using data visualizations that drive understanding and action. Learn how to structure insights for clarity, use design principles for better engagement, and tailor your story to your audience.

Key Takeaways:

1. Transform raw data into meaningful narratives
2. Apply visual best practices to enhance clarity
3. Align BI stories with business goals and audience needs
4. Inspire decision-making through clear, compelling storytelling

3 things you'll get out of this session

Narrative Mastery: Techniques to transform raw data into structured, persuasive business stories. Visual Clarity: Best practices in design to reduce cognitive load and highlight key insights. Strategic Alignment: The ability to tailor BI delivery to specific audience needs and business goals.