22-25 April 2026 
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SQLBits 2025
Decoding Software Purchases: How to know what you don’t know
Choosing the right software can be a daunting task. Join Deborah Melkin, Data Engineer at Advisor360° and Redgate’s David Ong to hear their own experience discovering potential solutions, evaluating effectiveness, and ensuring the right people are involved in the decision-making process.
"Choosing the right software solution can be a daunting task, from identifying business needs to navigating internal approvals.
In this session Deborah Melkin, Data Engineer at Advisor360° will talk with Redgate’s David Ong about her own experience discovering potential solutions, evaluating their effectiveness, and ensuring the right people are involved in the decision-making process.
You’ll learn how to conduct a thorough assessment, engage stakeholders at the right stages, and effectively communicate software needs to decision-makers. By the end of the session, you’ll be equipped with top tips for:
• Finding the right solutions - where to look for software options that best fit your organization's needs.
• Evaluating software effectively - develop an approach to comparing features, scalability, and vendor reliability.
• Engaging key stakeholders - understand who needs to be involved, from end users to IT, finance, and leadership.
• Building a business case - communicate software benefits in a way that resonates with decision-makers and secures approval.
• Navigating the approval process – learn how to move a software request up the chain efficiently while addressing potential concerns"
In this session Deborah Melkin, Data Engineer at Advisor360° will talk with Redgate’s David Ong about her own experience discovering potential solutions, evaluating their effectiveness, and ensuring the right people are involved in the decision-making process.
You’ll learn how to conduct a thorough assessment, engage stakeholders at the right stages, and effectively communicate software needs to decision-makers. By the end of the session, you’ll be equipped with top tips for:
• Finding the right solutions - where to look for software options that best fit your organization's needs.
• Evaluating software effectively - develop an approach to comparing features, scalability, and vendor reliability.
• Engaging key stakeholders - understand who needs to be involved, from end users to IT, finance, and leadership.
• Building a business case - communicate software benefits in a way that resonates with decision-makers and secures approval.
• Navigating the approval process – learn how to move a software request up the chain efficiently while addressing potential concerns"
