22-25 April 2026 
SQLBits 2020
Storing strings in SQL Server and Azure SQL DB
in this session you will learn about what Unicode encoding you want to use for your scenario, what are the performance differences, and even debunk a few SQL Server myths along the way.
As businesses and applications reach global scale, you know that SQL Server and Azure SQL can support international applications using Unicode. And you’ve been working with SQL Server for long, so handling and storing strings is not a mystery. Or is it? It depends – it’s all about knowing what’s there, and making informed choices when you design the database.SQL Server 2019 and Azure SQL introduce support for UTF-8 and with that, deliver on a decade old request – in this session you will learn about what Unicode encoding you want to use for your scenario, what are the performance differences, and even debunk a few SQL Server myths along the way.
Speakers
Pedro Lopes's previous sessions
AMA with the Microsoft Engineering team hosted by Bob Ward
Come get your questions answered live on stage by members of the Microsoft engineering team. This will be a fun and interactive session hosted by Bob Ward. We will take questions live from the audience plus those who are connected virtually.
Azure SQL and SQL Server: Path to an Intelligent Database
Come join us in the intelligent database world that started with SQL Server 2017 and takes a leap forward with the upcoming SQL Server 2019 and Azure SQL DB.
Query plans: a map to query performance analysis
This session is designed to guide you through what a query plan is and what information it holds to help you diagnose and understand how the code you write is actually executed by the Database Engine.
Storing strings in SQL Server and Azure SQL DB
in this session you will learn about what Unicode encoding you want to use for your scenario, what are the performance differences, and even debunk a few SQL Server myths along the way.
Modernizing your SQL Server the right way
Upgrades should be approached with the same rigor and processes as a full software or hardware project – a solid methodology is required for success. Microsoft provides you with all the tools you need to achieve a seamless, reliable upgrade experience. In this session we demonstrate some of the free tools that Microsoft provides in order to ensure your SQL Server upgrade is a success.
0 to Hero: Troubleshooting SQL Server Performance Made Easy
Take charge of any performance issue coming your way. "SQL Server is hurting!" Turn feelings to symptoms, and become the hero that saved the day.