Dave Lawrence

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Dave has over 30 years’ experience in providing sales support for data management software vendors, at Profisee he works with customers to build help them unleash the power of Microsoft SQL Master Data Services using Profisee’s Maestro Software.

Prior to Profisee, Dave has built direct and in-direct sales support teams for major software vendors such as MicroStrategy, Sybase (now part of SAP), Sagent, Select Software Tools and Texas Instruments Software creating revenue streams in Business Intelligence, database, data warehousing, ETL and systems development encyclopaedia and repository technologies.

Before his work with software vendors, Dave spent several years as a Management Consultant at Coopers & Lybrand working with FTSE 500 organizations throughout the UK. He has also worked for many years as a data and data base administrator, managing enterprise data assets for multinational enterprises.

Sessions

Drive BI Value through Master Data Management
Today’s BI systems are often perceived as mission critical, but their value depends on the quality of data they contain. Learn to use SQL Server Master Data Services and Profisee’s Master Data Maestro to ensure data quality and improve BI value.
Improve Data Quality: Drive BI Value through Master Data
BI systems are increasingly mission critical, but they’re only as good as the quality of data they contain. Learn how you can use SQL Server MDS and Profisee’s Master Data Maestro to ensure data quality and improve BI value.
Creating the single view of a Customer; at volume, without code
Business expects 360 view of Customer but data is difficult to build, challenging to clean and complex to de-duplicate. The challenge is to synchronise this data with systems of record. See how Profisee can solve this problem at volume & without code