22-25 April 2026
SQLBits 2011

Google Maps? Build your own Mapping, Geocoding, and Routing service

SQL Server spatial features have not yet made it into mainstream usage and many developers still ask "But *why* would I use them?". In this session, I hope to answer that question by replicating the functionality of Google Maps using only SQL Server.
In this session, I'll try something a bit more ambitious instead - using nothing but SQL Server 2008 and some free data from the Ordnance Survey, I'll show you how to create a standalone database application that replicates all the key spatial functionality of Google Maps/Bing Maps/Mappoint, namely: a.) Retrieving and displaying features on maps b.) Geocoding addresses into coordinates