Storytelling is at the core of being human. We use stories every day to convince people to buy our products, use our tools more frequently, or influence a strategic decision. Creating an effective story and narrative results in inspiration, motivation, and action. Telling an ineffective story will leave you in no man's land.

Lauren has spent that past 3 years working with customers to develop Power BI and Azure case studies that are published on Microsoft's website. The stories have been used by top executives, account teams, program managers, and customers to showcase various data challenges and solutions. This session will pull from her experience and learnings as you too can learn to follow a proven path to success to master the art of storytelling in tech.

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