SQLBits 2019

Azure Cosmos DB and Databricks for CRM Optimization

Find out how a major UK hotel chain unified their wildly different sources of data to build a supercharged analytics and pricing engine to power their business. Find out how Cosmos and Databricks helped them get to know their customers, how best to retain them, and how best to keep them happy, all while ensuring GDPR compliance and the right to be forgotten.
Find out how a major UK hotel chain unified their wildly different sources of data to build a supercharged analytics and pricing engine to power their business. Find out how Cosmos and Databricks helped them get to know their customers, how best to retain them, and how best to keep them happy, all while ensuring GDPR compliance and the right to be forgotten. Learn how downstream business users consumed the insights via Power BI, while app developers were able to keep a close eye on performance using Application Insights and how scale up and scale down allowed the partner to meet challenges around massive initial data loads, without blowing the project budget. Find out what best practices helped ensure that their Cosmos DB, Function, Event Hubs and Azure Databricks instances all played harmoniously together. Hear how they used partitioning, indexing, scaling and other cloud design patterns to deliver incredible performance at the lowest possible cost.