Big Data using Hadoop, Cloud Computing in Azure, Self Service BI or “classic” BI with SQL Server have grown quickly over the last years.   In my presentation, I will explain how we use these components at InnoGames and how they fit into our holistic enterprise BI architecture.    Gathering reliable insights from large volumes of data quickly is vital in online games – we use this data to optimise the registration of new players and retain existing ones for as long as possible.   This presentation is relevant for all people who like to get their hands ‘dirty’ with data. We will look through the components that make up our BI Infrastructure, as well as giving you the big Picture.