Developers, architects, and data professionals face unprecedented rates of change – in which businesses must elastically respond to customer demand as user populations grow and shrink dramatically and unpredictably, while functionality must rapidly evolve to meet customer needs and respond to competitive pressures. To address these realities, developers are increasingly selecting cloud-born distributed databases for massively scalable, high performance, globally distributed data storage. Come learn about the business goals and technical challenges faced by real-world customers, why they chose Azure Cosmos DB, and the patterns they used to deliver highly available, globally distributed experiences.