As much as we'd like to believe that our industry is a meritocracy, it isn't. More often than not jobs are offered and awarded based on impressions, recommendations, and references as much as technical ability. This session will examine some of the practical ways that you can use networking, blogging, volunteering, research, writing, speaking, and more to build a brand that will get you noticed. When you find a job that you really want, you'll have a great chance to impress the hiring manager and get the interview, and potentially the offer.