Juliana Smith

smart-frames.co.uk

Juliana Smith is a multi‑award‑winning data and reporting expert with a background in Physical Oceanography. For over 15 years she has explored the stories hidden within data, and since 2020 she has been leveraging Power BI to deliver scalable, high‑quality insights and data visualisations. Specialising in project controls analytics, Juliana translates complex cost, schedule, and performance metrics into clear, actionable insights that empower confident decision‑making. Her work is defined by a commitment to accessibility, precision, and purposeful design, bridging the gap between raw data and strategic impact.

Sessions for 2026

Accessible by Design: A Deep Dive into WCAG for Power BI Developers

Learn how to turn WCAG into practical Power BI design choices. Discover how small, native-visual tweaks in layout, colour, navigation, and text can reduce friction and create truly accessible, user-friendly reports.

Accessible by Design: A Deep Dive into WCAG for Power BI Developers (Part 2)

Accidental Data Lies: How Poor Visual Choices Can Mislead

Discover how charts mislead and how to design with integrity. From pie pandemonium to bias traps, learn to spot ‘data lies’ and craft visuals that inform, not deceive.

Beyond Red, Amber, Green: Building Colour-Accessible Dashboards

Learn why RAG colours exclude millions of colour-blind users and discover practical Power BI techniques, from WCAG contrast to accessible colour toggles, to build dashboards everyone can understand and trust.

Leading with Purpose: Using Ikigai to Shape Your Personal Brand and Influence in Tech

Discover how the Ikigai framework helped me redefine my career, build a purpose-driven personal brand, and step into industry leadership. Learn how aligning strengths, values, and impact can elevate your influence in tech.

Small Changes, Big Impact: Accessibility Essentials for Power BI

Learn how to apply WCAG principles in Power BI using native features. From colour contrast to tab order and keyboard navigation, discover practical steps to create more accessible, user-friendly dashboards.

Power BI Essentials: Visualizing Climate Trends with Real-World Data

Beginner-friendly Power BI workshop using real climate data. Learn data prep, modelling, DAX, and dashboard design through hands-on exercises. Build a full report visualising CO₂ emissions and temperature trends, no prior experience needed.

Ethos, Pathos & Logos: Aristotle’s Lesson for Ethical Data Design

Discover how Ethos, Logos, and Pathos shape ethical, accessible, and persuasive dashboards. Learn practical techniques to strengthen credibility, improve understanding, and design inclusive data communication users can trust and act on.

Sampling Bias: When Data Collection Shapes the Story

This session explores how sampling bias subtly shapes data narratives. Through real-world examples, it highlights how design choices can obscure or reveal gaps, urging ethical, transparent communication in data storytelling.