Jacek Nosal

Passionate about maps, data and technology with extensive experience in working with BI class systems as well as ERP, BPM and CRM. He started his adventure with data over a quarter of a century ago. Connected with Krakow in Poland - always and rather forever. Born with the option of analyzing data and topographical space. Thanks to his extensive knowledge and experience, he helps to save hundreds of hours needed to successfully implement the planned project within the given time and budget. He loves demanding implementations, if there is such a need, he trains and broadens horizons - his own and clients', obtaining their satisfaction and contentment. By the way, he enjoys observing and disseminating IT knowledge. Actually he is Microsoft Certified Trainer and leader of Cracow Power BI & Fabric User Group (#KRPBIFUG). He helps attendees take the first step to becoming a speaker, shares his experience during few user group meetings and sometimes conferences (SQLDay or Global Power BI and Fabric Summit). Seasonally, in his free time, he rides a bike and skis, and throughout the year he plays football and raises three of his children.

Sessions for 2026

Power BI Azure Map in 20 minutes

Are you ready to unlock the power of geospatial analytics in Power BI? In this fast-paced, hands-on session, we’ll show you how to create stunning, dynamic map visualizations using Azure Maps—all in just 20 minutes! We’ll start by connecting Power BI to a real-world data source hosted on GitHub, giving you a practical example of how to integrate external datasets seamlessly. Next, we’ll build an initial visualization to explore the data and uncover insights. But that’s just the beginning. You’ll learn how to create dynamic references for three levels of administrative layers—such as country, region, and city—so your map can adapt intelligently to user interactions. Finally, we’ll bring it all together with a fully dynamic presentation that responds to filters and selections, delivering an interactive experience your audience will love. Whether you’re a beginner or an experienced Power BI user, this session will give you practical tips and techniques to elevate your dashboards with location intelligence. Don’t miss this opportunity to learn how to combine Power BI and Azure Maps for powerful, data-driven storytelling. Reserve your spot and join us for this quick, impactful session!

Pushing the boundaries of data visualization on maps in Power BI

Over the past few weeks and months, I've been publishing my observations on the possibilities of using core map visualization in Power BI. The limitations I faced are described in the documentation, but creativity and the search for possible solutions allow me to discover methods never before explored. Point limits, inaccessible levels of national administration, data optimization work, and additional, unexpected challenges I wasn't prepared for. This is a great adventure that has taken up the last few years of my exploration of Power BI's map capabilities. If you'd like to learn more, I invite you to join me. I'll talk about open data sources, licensing, data processing methods, and the results I achieve at the end of this challenge. Many people want to use maps in Power BI; many try, and the vast majority give up after a short time. I still hope that we'll find further ways to overcome these limitations. I invite you on this adventure.