22-25 April 2026
Book Now

Borko Novakovic

Borko Novakovic is a Principal Group Product Manager in SQL team in Azure Data organization, who joined Microsoft 14 years ago. He’s been working on various projects in SQL, as an individual contributor and manager. Over the last couple of years, he’s been working as the product leader for Azure SQL Managed Instance, platform-as-a-service option in Azure SQL portfolio that streamlines migration and modernization of SQL Server applications from on-premises to Microsoft Azure. Prior to Managed Instance, Borko worked on major programmability and query troubleshooting improvements in SQL Server and Azure SQL Database, such as Temporal Tables, Query Store and Automatic Tuning. During his career in Microsoft, Borko had been engaged in product improvements for Microsoft Analytics Platform System and HDInsight. Before joining Microsoft, Borko had opportunity to build Business Intelligence and Data Warehousing solutions and flexible data integration pipelines within Asseco SEE, a European ISV that offers software solutions for financial industry vertical.

Sessions for 2026

Ask Me Anything: Migrating On-Prem SQL Server to Azure SQL – Real-World Experience
 

Planning to migrate SQL Server to Azure SQL and not sure where to start? Join this Ask Me Anything session with Microsoft SQL experts for open, candid discussion and direct answers to your migration questions. This interactive panel creates space to discuss real-world migration projects, operational challenges, and product feedback, including unfiltered input shared directly with the people shaping the platform. The session also helps you understand the major pillars of Microsoft’s investment in Azure SQL, so you can provide feedback and make more informed decisions aligned with your migration needs. Whether you are just starting your migration or modernizing a complex SQL estate, this session is designed to deliver practical, actionable guidance tailored to your scenarios

Ask us anything - Panel session with SQL LT
 

Building on previous sessions at SQLBits, this Ask the SQL Leadership Team creates space for direct questions, candid discussion, and real feedback. Join this open panel to dive into product strategy, how SQL is built, and share your unfiltered feedback directly with the people shaping the platform.

Build Secure, Scalable AI Applications with Azure SQL Database Hyperscale
 

Azure SQL Database Hyperscale is built for modern AI apps with native vector indexes, semantic search, and low-latency RAG. Scale securely with up to 30 replicas and 150MBps log speed. Invoke models via T-SQL and Azure AI Foundry to modernize mission-critical workloads.

When AI meets your database: Securing sensitive data in Azure SQL in an AI-driven world
 

As AI becomes embedded in every application, protecting sensitive data in Azure SQL is vital. This session explores how to secure sensitive data from AI agents and design a defense-in-depth model using Azure SQL's existing security stack - modern authentication, granular access control, data protection, monitoring, auditing, and more - to confidently use Azure SQL to power AI applications.

Previous Sessions