Why Data Quality Matters for AI-Driven Insights

Proposed session for SQLBits 2026

TL; DR

In today’s data-driven world, the accuracy of AI insights depends on the quality of your data. Reliable, well-structured data builds trust, supports business processes, and enables informed decision-making. A robust data platform is key to maintaining consistency and accuracy. By integrating Microsoft Purview Data Quality, organizations can assess and monitor data quality with ease. This solution offers no-code/low-code rules, including out-of-the-box and AI-generated options, plus AI-powered profiling that recommends columns for review and allows human refinement for better accuracy.

Session Details

In today’s data-driven world, the accuracy of AI insights depends on the quality of your data. Reliable, well-structured data builds trust, supports business processes, and enables informed decision-making.
A robust data platform is key to maintaining consistency and accuracy. By integrating Microsoft Purview Data Quality, organizations can assess and monitor data quality with ease. This solution offers no-code/low-code rules, including out-of-the-box and AI-generated options, plus AI-powered profiling that recommends columns for review and allows human refinement for better accuracy.
During this session, you’ll learn how to implement the Data Quality Life Cycle:

Assign steward permissions in the data catalogue
Register and scan sources in Purview Data Map
Configure connections for quality checks
Run profiling and apply rules

Join us to discover how Purview and Fabric together deliver seamless governance and high-quality, AI-ready data.

3 things you'll get out of this session

Implement the Data Quality Life Cycle in Purview Apply DQ rules Leverage AI-Powered Profiling for Continuous Improvement

Erwin de Kreuk's other proposed sessions for 2026

Build Your AI Foundation with Fabric Metadata-driven Framework - 2026

Empowering Data Products and Data Agents through Data Mesh in Microsoft Fabric - 2026

From Insight to Oversight: Securing Power BI with Purview - 2026

Erwin de Kreuk's previous sessions

Managing access to data sources in your data estate with Microsoft Purview

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