22-25 April 2026

Unlocking Marketing Intelligence with AI Transformations in Fabric

Proposed session for SQLBits 2026

TL; DR

This session demonstrates a practical marketing solution for review sentiment analysis, showing how Fabric Shortcut Transformations and AI Shortcut Transformations simplify data pipelines, apply AI directly to data, and deliver insights faster. Ideal for data professionals and marketing innovators looking to unlock business value with scalable, reusable techniques.

Session Details

🔹 How can we turn raw customer data into actionable marketing intelligence — quickly and efficiently?
🔹 In this session, we’ll build a ## marketing solution for review sentiment analysis, showcasing how Fabric Shortcut Transformations and AI Shortcut Transformations work in practice.

You’ll see how to:

Simplify complex data pipelines using shortcuts ⚡

Apply AI directly within your platform to extract sentiment 🤖

Turn everyday marketing data into actionable insights 📊

Gain transferable skills to apply these techniques to other projects 🚀

👉 Whether you’re a data professional or marketing innovator, this session will show practical ways to leverage Fabric shortcut transformations and shortcut AI transformations to unlock business value.

3 things you'll get out of this session

- How shortcut transformations work - How shortcut AI Transformations work - How to combine these features in a solution