Unlocking Marketing Intelligence with AI Transformations in Fabric
Proposed session for SQLBits 2026TL; DR
This session demonstrates a practical marketing solution for review sentiment analysis, showing how Fabric Shortcut Transformations and AI Shortcut Transformations simplify data pipelines, apply AI directly to data, and deliver insights faster. Ideal for data professionals and marketing innovators looking to unlock business value with scalable, reusable techniques.
Session Details
🔹 How can we turn raw customer data into actionable marketing intelligence — quickly and efficiently?
🔹 In this session, we’ll build a ## marketing solution for review sentiment analysis, showcasing how Fabric Shortcut Transformations and AI Shortcut Transformations work in practice.
You’ll see how to:
Simplify complex data pipelines using shortcuts ⚡
Apply AI directly within your platform to extract sentiment 🤖
Turn everyday marketing data into actionable insights 📊
Gain transferable skills to apply these techniques to other projects 🚀
👉 Whether you’re a data professional or marketing innovator, this session will show practical ways to leverage Fabric shortcut transformations and shortcut AI transformations to unlock business value.
🔹 In this session, we’ll build a ## marketing solution for review sentiment analysis, showcasing how Fabric Shortcut Transformations and AI Shortcut Transformations work in practice.
You’ll see how to:
Simplify complex data pipelines using shortcuts ⚡
Apply AI directly within your platform to extract sentiment 🤖
Turn everyday marketing data into actionable insights 📊
Gain transferable skills to apply these techniques to other projects 🚀
👉 Whether you’re a data professional or marketing innovator, this session will show practical ways to leverage Fabric shortcut transformations and shortcut AI transformations to unlock business value.
3 things you'll get out of this session
- How shortcut transformations work
- How shortcut AI Transformations work
- How to combine these features in a solution
Speakers
Dennes Torres's other proposed sessions for 2026
Low Code Medallion: Using Lakehouse Materialized views - 2026
Microsoft Foundry Demystified: Building and Evaluating Agents with MCP and Guardrails - 2026
RAG in the Era of Knowledge Bases: Building Intelligent Retrieval with Microsoft Foundry - 2026
Unlock Real-Time Data with SQL Server 2025 Change Event Stream and Microsoft Fabric - 2026
Vectors & AI: The Twin Engines of SQL Server 2025 - 2026
Dennes Torres's previous sessions
Data Virtualization and Data Lake using SQL Big Data Cluster (part 1)
In this session we will merge practice and theory, analyzing what is data virtualization and data lake, what their benefits and how to implement them using SQL Server 2019 Big Data Cluster
Data Virtualization and Data Lake using SQL Big Data Cluster (part 2)
In this session we will merge practice and theory, analyzing what is data virtualization and data lake, what their benefits and how to implement them using SQL Server 2019 Big Data Cluster