Pushing Data Quality

Data quality isn’t just about clean well designed tables and tidy data pipelines, its influenced massively by the people collecting and recording that data. Most teams don’t set out to produce poor quality data, yet poor training, excess workload pressure and gaps in process can lead to real‑world consequences for the individuals, organisations and communities who rely on that data.

This session explores how simple, accessible technical tools combined with thoughtful engagement can shift the culture around data quality. We’ll look at lightweight approaches for monitoring, surfacing, and communicating data issues, and how these can empower teams rather than overwhelm them. Alongside the technical elements, we’ll focus on the human side: building shared ownership, reducing blame, and helping people see the impact their work has on real lives.

By the end of this session attendees will; Have an understanding of driving cultural change around data quality. How specific data quality initiatives can be implemented with relative effort and scaled.