More Than Copy-Paste: The Complexity of Data Ingestion

Data ingestion may appear to be a simple task: just moving rows from source to warehouse. Yet beneath the surface lies significant complexity. From schema drift and API limitations to compliance constraints, data quality issues, and late-arriving records, ingestion often becomes a critical bottleneck. This talk reveals the overlooked challenges that emerge in production and the organizational misalignments that amplify them. It highlights strategies to bring clarity, set realistic expectations, and reframe ingestion as a stage that deserves careful design and organizational visibility.