22-25 April 2026

Migrating the fun out of it

Proposed session for SQLBits 2026

TL; DR

For almost a decade I have helped enterprises move their data into Azure. Whether it is an Oracle to SQL Migration, a APS lift and shift to Synapse or Redshift to Fabric, I have seen a lot of projects on data migration. And all of them followed the same structure. Everyone starts confident, agile teams are in place, kickoff meetings are planned and there is a firm belief that this migration is going to help the company forward. But suddenly things will change, architects are doubting the build fast/fail fast philosophy, more data must be ingested. And while we are migrating anyway let's add some new functionality as well. But testing is becoming a lot more complicated. Developers are stuck in processes and the business is not seeing any added value soon. And on top of all that things appear to be a lot more expensive. In this session I have accumulated all the good and bad things I have seen in all these years and share them with you. To give you a head start into your future cloud data project. If you don't want to make the same mistake everybody else is making you need to be in this session.

Session Details

For almost a decade I have helped enterprises move their data into Azure. Whether it is an Oracle to SQL Migration, a APS lift and shift to Synapse or Redshift to Fabric, I have seen a lot of projects on data migration.

And all of them followed the same structure. Everyone starts confident, agile teams are in place, kickoff meetings are planned and there is a firm belief that this migration is going to help the company forward. But suddenly things will change, architects are doubting the build fast/fail fast philosophy, more data must be ingested. And while we are migrating anyway let's add some new functionality as well. But testing is becoming a lot more complicated. Developers are stuck in processes and the business is not seeing any added value soon. And on top of all that things appear to be a lot more expensive.

In this session I have accumulated all the good and bad things I have seen in all these years and share them with you. To give you a head start into your future cloud data project. If you don't want to make the same mistake everybody else is making you need to be in this session.

3 things you'll get out of this session

Master their data migration Learn from mistakes other made Put technology to use