22-25 April 2026

Design Thinking in BI Product Lifecycle

Proposed session for SQLBits 2026

TL; DR

There is no such thing like two exactly the same BI report or project. The requirements are always evolving, so does the business. Due to the knowledge and data democratisation trends, the stakeholder group is even more heterogenous now than ever before. To address this problem, different approaches can be followed during product delivery, and Design Thinking method could easily establish a common ground where the users, the designers and the developers can collaborate to create data products beyond expectations.

Session Details

There is no such thing like two exactly the same BI report or project. The requirements are always evolving, so does the business. Due to the knowledge and data democratisation trends, the stakeholder group is even more heterogenous now than ever before.

To address this problem, different approaches can be followed during product delivery, and Design Thinking method could easily establish a common ground where the users, the designers and the developers can collaborate to create data products beyond expectations.

During my session I would like to present:
• how Design Thinkin approach can be applied,
• when the wireframing method can be useful,
• where to start gathering feedbacks,
• which questions needs to be asked and interpreted,
• how establishing visual standards can support the process,
• how delivering simple products may have significant effects on data literacy,
• what are the different approaches to effectively train & onboard your users,
• how user adoption can/should be tracked.

3 things you'll get out of this session

Understanding design thinking methods Take user-feedback for improvements Drive adoption