22-25 April 2026
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SQLBits 2022

What's a Developer Advocate and why you want one in your team

What's a Developer Advocate and how can DevRel help you build a better product and a reach more developers
Developer Advocates, Evangelists, Developer Relations, ... suddenly the TechSphere is filled with these new titles but what are those? What do they do? How does "A Day in the Life of a Developer Advocate" looks like? Are they also developers, or just snake-oil sellers in disguise? In this talk I'll will explain the differences between all these positions, why they are an invaluable addition to any team, the soft and hard skills needed to deliver on the job successfully and surprise, surprise find out that you're most probably already doing it. We'll discuss the benefits for your Product and (hopefully) your bottomline while helping other devs use your product. Also tips if you want to do a career change and become one, recommendations on the best resources if you're already acting in a DevRel role and tips on how to DevRel online and in person.