Alastair Aitchison is an independent developer, trainer, author and consultant specialising in spatial data reporting and analysis. His work has been used by the House of Lords, the police, political parties and various media agencies.
Alastair Aitchison's Sessions
Google Maps? Build your own Mapping, Geocoding, and Routing serviceSQLBits 2011
SQL Server spatial features have not yet made it into mainstream usage and many developers still ask "But *why* would I use them?". In this session, I hope to answer that question by replicating the functionality of Google Maps using only SQL Server.