This session provides an overview of the new Data Warehousing capabilities in SQL Server 2008 R2 Parallel Data Warehouse Edition. This new edition implements a Massively Parallel Processing (MPP) architecture on top of the robust scale-up capabilities of SQL Server to enable massive scale-out, into the tens and hundreds of terabytes, for the same low TCO SQL Server delivers. In collaboration with several hardware partners, SQL Server Parallel Data Warehouse will provide an appliance-like solution that lets customers customize the system to conform to their existing hardware environment.