Designing for simplification
Allowing the query optimiser do its job of simplification is an important feature if any database design. In this session, Rob takes us through ways that a database design can leverage features of the query optimiser such as redundant joins and end up with a system the provides a much simpler querying environment.

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Rob Farley runs
LobsterPot Solutions, a Gold Partner SQL & BI consultancy in Adelaide, Australia. He presents regularly at PASS chapters and conferences such as TechEd Australia and SQLBits (UK), heads up the
Adelaide SQL Server User Group, sits on the South Australian committee of the Australian Computer Society and has held Microsoft certifications since 1998 (including MCDBA, MCSD, MCPD and MCITP). He is an MCT and has been a SQL Server MVP since 2006. He has helped create several of the MCP exams, and wrote two chapters for the
SQL Server MVP Deep Dives, and created the PASS chapter map that can be found on the
PASS website.
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