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Google Maps? Build your own Mapping, Geocoding, and Routing service

In this session, I'll try something a bit more ambitious instead - using nothing but SQL Server 2008 and some free data from the Ordnance Survey, I'll show you how to create a standalone database application that replicates all the key spatial functionality of Google Maps/Bing Maps/Mappoint, namely: a.) Retrieving and displaying features on maps b.) Geocoding addresses into coordinates