Dell Software makes it easy to securely manage and protect applications, systems, devices and data to help organizations of all sizes fully deliver on the promise of technology. Our simple yet powerful software – combined with Dell hardware and services – provide scalable, end-to-end solutions to drive value and accelerate results. Whether it's Windows infrastructure, the cloud and mobile computing, or networks, databases and business intelligence, we dramatically reduce complexity and risk to unlock the power of IT.


Enterprise-Grade Master Data Management Software.

Profisee’s Master Data Maestro software suite leverages the size, scale, resources, and strength of Microsoft Master Data Services (MDS) as a base MDM platform, enabling real-time/operational MDM and delivering powerful data stewardship and data quality capabilities to organizations deploying comprehensive multi-domain MDM solutions. The Maestro Software Development Kit (SDK) provides a full range of utilities and object templates to accelerate custom application implementation and integration.

Profisee was founded following the acquisition of Stratature by Microsoft in 2007. The management team at Profisee built the MDM product now offered by Microsoft as Microsoft MDS. Profisee is dedicated to delivering enterprise-grade MDM capabilities to the Microsoft MDS platform through its Master Data Maestro software suite.

Learn more about Profisee: www.profisee.com | @ProfiseeMDM

XLCubed have helped Enterprise to SME customers get the best from Microsoft’s BI platform for over a decade. Users can do more in less time, with a richer design environment and faster query time.


Our Excel Edition removes the restrictions of the pivot table, in any version of Excel. An extended data visualisation layer, along with free format layout provide huge flexibility in reporting and dashboards. Data discovery is enriched with interactive charting, user calculations and powerful ranking and filtering.


Web and Mobile delivery is simple and scalable to the Enterprise. XLCubed Web can be used standalone, or integrated seamlessly within SharePoint and custom websites.


XLCubed operates with all the BI platform choices in SQL Server, supporting MDX, DAX, and SQL. See www.xlcubed.com for more information or a free evaluation.

SQL Sentry, Inc. delivers software products that optimize the performance of Microsoft® SQL Server® environments. SQL Sentry Performance Advisor® for SQL Server delivers an advanced performance dashboard with relevant Windows and SQL Server metrics in a single view along with detailed insight of heavy SQL, blocking, deadlocks, and disk bottlenecks. SQL Sentry Performance Advisor for Analysis Services provides unparalleled insight into Analysis Services performance, including bottlenecks related to memory, storage systems, aggregation usage, queries and processing. SQL Sentry Event Manager® is the ultimate scheduling, alerting and response system for managing SQL Server jobs and other events that impact performance. The FREE SQL Sentry Plan Explorer builds upon the graphical plan view in SSMS to make query plan analysis more efficient.

For more information please go to www.sqlsentry.com

Attunity is a leading provider of information availability software solutions that enable access, management, sharing and distribution of data, including Big Data, across heterogeneous enterprise platforms, organizations, and the cloud. The company’s software solutions include data replication, data flow management, test data management, change data capture, data connectivity, enterprise file replication (EFR), managed-file-transfer (MFT), and cloud data delivery. Attunity Replicate’s architecture facilitates fast, easy data replication to and from many enterprise data warehouses and databases including SQL Server, MySQL, Oracle and DB2, for quick time-to-value.

Learn more about Attunity at www.attunity.com or follow them @attunity

Coeo help customers design, deliver and manage high performance, high availability and mission critical applications running on SQL Server. Coeo offer SQL Server consulting services for solution architecture, upgrade, migration, consolidation and virtualisation engagements with many large European brands for satisfied customers.


Coeo offer managed services delivering complete lifecycle management for our customers’ data platform. The Coeo 24x7 Remote DBA service provides our customers with complete peace of mind that their servers are proactively monitored and closely managed through any eventuality by expert, experienced engineers.


For more details please visit coeo.com

Since 1999, Redgate has produced ingeniously simple software that can help you in these areas:

  • Database Lifecycle Management (DLM)
  • SQL Server development
  • SQL Server database administration
  • .NET development
  • Oracle development
  • Microsoft Azure

Our philosophy is to design highly usable, reliable tools that solve the problems you face day-to-day as a developer or DBA. Our software is already used by 650,000 IT professionals in more than 100,000 companies, including 91% of the Fortune 100.

Meet the team on the Red Gate stand at SQL Bits XIV to:

  • See the latest tools for SQL Server
  • Enter the prize draw
  • Share your feedback about the tools

Try all our products for free at www.red-gate.com

Visit www.red-gate.com | Follow us on twitter @redgate  

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. With the broadest technology portfolio spanning printing, personal systems, software, services and IT infrastructure, HP delivers solutions for customers’ most complex challenges in every region of the world. More information about HP (NYSE: HPQ) is available at www.hp.com/uk