Sascha Lorenz

Sascha is co-founder of PSG GmbH and works since 1996 as a Principal Consultant focusing on the Microsoft Data Platform. He is also active in the SQL community as a leader of the Hamburg PASS Chapter and as a speaker on SQL Server related events.

The Microsoft SQL Server provides a complete library of programmatically accessed objects for all Business Intelligence relevant services. With this set of functions almost any customer challenge can be solved without the need to purchase additional products. This possibility is often underestimated in projects. The session will explain the hidden power of using the Microsoft APIs to build BI middleware solutions for enterprise customers.
The SQL Server provides much functionality that increases the scalability and flexibility of your solution by distributing data and jobs among low-priced commodity servers.
The Master Data Services offers an easy to use toolset to work with Master Data. In this session we will explore the hidden power of MDS to integrate this service in our solutions. Take your MDS Project on a higher level.

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